Marketing Manager

Job Summary
We are seeking an experienced and innovative Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will develop and execute comprehensive marketing strategies across multiple channels, utilizing a deep understanding of digital marketing, content creation, and analytics. This role requires a strategic thinker with strong skills in SEO, social media marketing, advertising sales, and product management to enhance our market presence and achieve business objectives.

Responsibilities

• Develop and implement integrated marketing strategies that align with company goals, focusing on multichannel marketing including digital, print, and social media platforms.
• Manage and optimize online campaigns using tools such as Google AdWords, Facebook Advertising, and marketing automation platforms to maximize performance marketing efforts.
• Oversee content marketing initiatives, including copywriting for blogs, email campaigns, and website content on platforms like WordPress and HTML.
• Conduct research to identify market trends, customer needs, and competitive analysis to inform strategic decisions.
• Coordinate advertising sales efforts across digital and print media to expand reach and visibility.
• Utilize analytics tools such as Google Analytics to monitor campaign performance, generate reports, and adjust strategies accordingly.
• Manage budgets for various campaigns ensuring efficient allocation of resources across channels.
• Collaborate with product management teams to develop go-to-market strategies for new products or features.
• Lead efforts in B2B marketing initiatives to establish partnerships and generate leads.

Skills

• Proven expertise in SEO, social media marketing, digital marketing, performance marketing, and e-commerce strategies.
• Strong knowledge of advertising sales techniques across multiple channels including print advertising.
• Proficiency in Adobe Creative Suite for content creation and visual branding materials.
• Experience with WordPress, HTML coding, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Analytical skills with the ability to interpret data from Google Analytics and other analytics tools to inform decision-making.
• Excellent copywriting skills for creating compelling content tailored to target audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong research skills to stay ahead of industry trends and competitor activities.
• Effective communication skills for collaborating with cross-functional teams and stakeholders. Join our team as a Marketing Manager to lead innovative campaigns that elevate our brand presence across all channels while utilizing your expertise in digital marketing tools and strategies.

Experience

• Experinece in the construction industry is a plus
• Experience creating high-quality inbound leads for home services, construction, renovation, or similar industries.
• Experience managing Instagram, TikTok, Facebook, Pinterest, and YouTube content calendars.
• Ability to produce or coordinate high-quality photo/video content for before/after, project walkthroughs, and educational posts.
• Knowledge of brand voice, storytelling, and community engagement.
• Ability to plan and oversee: Photoshoots; Video shoots; Graphic design; Ad creative production

Job Type: Full-time

Pay: $45,000.00-$50,000.00 per year

Work Location: In person