SEO Manager

Senior SEO Manager Lead SEO Strategy, Execution & Team Growth (Cannabis eCommerce SEO)

Remote | Full-Time | $60K–$80K CAD + Performance Bonuses (Potential for equity in the business as well) Depending on experience

Take Full Ownership of SEO Strategy, Execution & Client Success at a Fast-Growing Agency

Latched is looking for a rockstar Senior SEO Manager to take the lead on SEO strategy, execution, client management, and team oversight.

We specialize in cannabis eCommerce, dispensaries, and ancillary brands scaling organic traffic in one of the most challenging industries. If you’re an SEO leader who loves autonomy, taking ownership, and working with innovative brands, this role is for you.

This is NOT an entry-level SEO job, we need someone who can take full control of our SEO department, manage client relationships, and improve internal processes without needing hand-holding.

If you’ve led SEO teams at agencies, handled multi-location SEO, or scaled eCommerce SEO in competitive industries, we want to hear from you.

What You’ll Do (Your Impact)

• Own SEO Strategy & Execution – Lead SEO campaigns for cannabis eCommerce, dispensaries, and multi-location brands.
• Manage SEO Team & Client Relationships – Oversee our SEO specialists, ensure quality deliverables, and handle high-level strategy calls.
• Lead Client SEO Calls – Act as the face of SEO for our agency, handling key accounts and presenting strategies.
• Oversee Technical & On-Page SEO – Conduct site audits, optimize structure, fix crawl issues, and improve Core Web Vitals.
• Develop & Optimize SEO Processes – Improve our systems using Coda.io, ensuring efficiency and accountability.
• Manage Content & Backlink Strategy – Direct internal/external content teams and execute white-hat link-building strategies.
• Grow & Develop Our SEO Department – Hire, train, and mentor SEO Strategists and specialists as we scale.
• SEO Reporting & Forecasting – Track key metrics, set KPIs, and present results to clients.

Who You Are (The Ideal Candidate)

✅ 5+ years of SEO experience (agency-side preferred).

✅ Strong leadership skills – You’ve managed SEO teams & strategy before.

✅ Deep expertise in eCommerce SEO (Shopify, WooCommerce, BigCommerce).

✅ Local SEO expert – Google My Business, multi-location SEO, citations, and reviews.

✅ Technical SEO knowledge – Schema, crawlability, Core Web Vitals, site audits.

✅ Proven success scaling organic traffic & conversions in competitive niches.

✅ Experience in the cannabis industry OR regulated industries (CBD, vape, Delta-8, supplements).

✅ Comfortable managing client relationships & high-level SEO calls.

✅ Process-driven mindset – You can improve operations and workflow.

Step 1: Submit Your Resume + Portfolio of SEO Work

Step 2: Complete a Paid SEO Strategy Challenge

Step 3: Interview with Leadership (No BS, Just Real SEO Talk)

Job Type: Full-time

Pay: $60,028.00-$80,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Work from home

Schedule:

• Monday to Friday

Work Location: Remote

Expected start date: 2025-03-17