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Job Post Details

Online Marketing Manager (Automotive E-Commerce & Lead Generation) - job post

Carevo Auto Solutions
5.0 out of 5 stars
Dartmouth, NS B3B 2E7•Hybrid work
$40,000–$60,000 a year - Permanent, Full-time

Job details

Pay

  • $40,000–$60,000 a year

Job type

  • Permanent
  • Full-time

Location

Dartmouth, NS B3B 2E7•Hybrid work

Full job description

Company: Carevo Auto Solutions
Location: In Office / Hybrid (Flexible)
Job Type: Full-Time
Compensation: Competitive salary based on experience

About Carevo Auto Solutions

Carevo Auto Solutions is an innovative online automotive dealership focused on delivering a seamless digital car-buying experience. We leverage technology, digital marketing, and data-driven strategies to connect vehicle buyers with quality inventory while providing exceptional customer service throughout the purchasing journey.

We are seeking an experienced and results-driven Online Marketing Manager to lead our digital marketing initiatives, drive qualified leads, optimize online inventory visibility, and increase vehicle sales through multiple digital channels.

Position Overview

The Online Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that generate high-quality leads, increase website traffic, improve inventory visibility, and maximize online sales opportunities.

The ideal candidate is highly analytical, creative, and experienced in automotive digital marketing, lead generation, and online inventory management

Key Responsibilities

Google Ads & Search Engine Marketing (SEM)

  • Create, manage, and optimize Google Ads campaigns focused on vehicle sales, financing, trade-ins, and special promotions.
  • Develop targeted PPC campaigns that generate high-quality leads and maximize return on ad spend (ROAS).
  • Conduct keyword research, competitor analysis, and audience targeting strategies.
  • Manage Google Search, Display, Video, Performance Max, and Remarketing campaigns.
  • Continuously monitor campaign performance, budgets, click-through rates, conversions, and lead quality.
  • Implement conversion tracking, call tracking, and attribution reporting.
  • Optimize landing pages and campaign funnels to improve lead conversion rates.

Lead Generation & Customer Acquisition

  • Develop and execute innovative lead-generation strategies across multiple digital channels.
  • Generate qualified automotive sales leads through paid advertising, organic search, social media, and referral channels.
  • Create and optimize landing pages, lead forms, and conversion funnels.
  • Manage CRM integrations and lead distribution processes.
  • Develop automated email and SMS nurturing campaigns to move prospects through the sales funnel.
  • Identify and test new customer acquisition channels to increase sales opportunities.
  • Continuously improve cost-per-lead (CPL) and lead-to-sale conversion rates.

Digital Inventory Management

  • Manage and optimize online vehicle inventory across the company website and third-party automotive marketplaces.
  • Ensure accurate vehicle descriptions, pricing, photos, specifications, and availability.
  • Monitor inventory performance and identify opportunities to improve vehicle visibility and engagement.
  • Coordinate inventory syndication to automotive listing platforms.
  • Optimize vehicle listings using SEO best practices.

Social Media Marketing

  • Develop and execute marketing campaigns across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
  • Create engaging content that promotes inventory, customer testimonials, promotions, and brand awareness.
  • Manage paid social advertising campaigns.
  • Build audience engagement and grow social media presence.
  • Analyze campaign effectiveness and optimize accordingly.

Additional Lead Generation Channels

  • Search Engine Optimization (SEO)
  • Local SEO and Google Business Profile optimization
  • YouTube marketing campaigns
  • Automotive marketplace advertising (AutoTrader, Kijiji Autos, Facebook Marketplace, etc.)
  • Display advertising and retargeting campaigns
  • Affiliate and referral marketing programs
  • Influencer and creator partnerships
  • Content marketing and blogging
  • Email and SMS marketing campaigns
  • Marketing automation workflows
  • Online review generation and reputation management
  • Strategic partnerships with lenders, brokers, fleet companies, and automotive service providers
  • Chatbot and AI-assisted lead capture tools
  • Vehicle trade-in lead acquisition campaigns

Analytics & Reporting

  • Track key marketing KPIs and lead-generation metrics.
  • Analyze website traffic, lead sources, campaign performance, and conversion rates.
  • Create weekly and monthly performance reports for management.
  • Make data-driven recommendations to improve marketing effectiveness and sales performance.
  • Utilize Google Analytics 4 (GA4), Search Console, Google Ads, Meta Ads Manager, and CRM reporting tools.

Qualifications

Required

  • 3+ years of digital marketing experience.
  • Proven success managing Google Ads campaigns.
  • Experience with social media advertising and organic growth strategies.
  • Strong understanding of SEO and lead-generation best practices.
  • Experience with CRM systems and marketing automation platforms.
  • Excellent communication and project management skills.
  • Strong analytical and problem-solving abilities.

Preferred

  • Automotive industry experience.
  • Experience managing online vehicle inventory.
  • Google Ads Certification.
  • Experience with Meta Ads Manager.
  • Knowledge of automotive marketplaces and lead providers.
  • Familiarity with conversion rate optimization (CRO).

Desired Skills

  • Google Ads
  • Google Analytics 4 (GA4)
  • SEO / SEM
  • Meta Advertising
  • YouTube Advertising
  • Email Marketing
  • CRM Management
  • Marketing Automation
  • Lead Generation
  • Content Creation
  • Conversion Optimization
  • Data Analysis
  • Inventory Management
  • Automotive Marketing

Key Performance Indicators (KPIs)

Success in this role will be measured by:

  • Qualified leads generated per month
  • Cost per lead (CPL)
  • Website conversion rate
  • Vehicle inquiry volume
  • Inventory engagement metrics
  • Return on ad spend (ROAS)
  • Organic website traffic growth
  • Social media growth and engagement
  • Sales opportunities created from marketing campaigns

Benefits

  • Competitive salary
  • Flexible work environment
  • Professional development opportunities
  • Growth potential within a rapidly expanding automotive company
  • Opportunity to help shape the future of online vehicle sales

Pay: $40,000.00-$60,000.00 per year

Work Location: Hybrid remote in Dartmouth, NS B3B 2E7

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