Marketing & Sales Manager

Marketing & Sales Manager - Havana Restaurant, The Flamingo Room, Belgard Kitchen, Vancouver Urban Winery & Events

Mission Statement:

The Sales & Marketing Manager leads the development, strategy, and execution of all brands, with a love for sales, building strong brand resonance and recognition, the best possible experience for our guests and team members alike.

About You:

You are a self motivated, extremely well organized, detailed go-getter with 3 - 5 years of experience in the hospitality industry, ideally in a front-of-house capacity along with experience in a marketing department, ready to take the next step in your development. Your finger is on the pulse, and you understand the nuances of restaurants, can identify trends, and identify what the modern customer is looking for. You’re creative, tech-savvy and sales minded with a toolbox full of skills across several disciplines. A true Swiss Army knife!

Primary Role Description:

• Develop, lead, and execute strategy for all brands.

• Act as Project Manager for all campaign roll outs, initiatives, & programming. • Design & develop creative assets for each brand, including print & digital.

• Develop & lead social media strategy for each brand, including photo, video, & copy.

• Manage collaborations, work with partners, influencers, & partnered brands.

• Drive event & group bookings.

• Identify growth opportunities based on regional competitive analysis.

• Act as liaison and main point of contact for all community initiatives.

• Reinforce brand, guest & staff experience

• Maintain a current media contact list and database for earned media (PR) opportunities, write and share press releases with targeted media, act as liaison for all media relations and inquiries.

• Identify relevant local advertising opportunities. Increase brand awareness and market share through targeted advertising campaigns, media pitches, partnership and sponsorship opportunities.

• Monthly reports for BOD of each company. Meeting, reporting, and collaborating with each leadership team.

• Build & monitor marketing budget for each brand.

Reports to:

CEO

Direct Reports:

Social Media Manager

Responsibilities & Accountabilities:

Social Media Management

- Content Creation & Planning

- Strategy

- Engagement

- Analytics tracking

- Competitive Analysis

- Influencer marketing

Digital Marketing:

- Website management

- SEO

- Design

- Updates & Edits

- Analytics tracking

- Email Marketing & Database Management

- Google Management

- Review monitoring

- Recruiting & Hiring, managing job postings

- OpenTable brand updates & experiences

- 3rd Party Delivery app management

Brand Management:

- Asset design, including menus, signage, business cards, etc. - Brand Strategy, including brand resonance & ethos

- Competitive Analysis

Community Engagement:

- Establish brand collaborations

- Manage donation requests & fulfillment

- Spearhead Core Value initiatives

Events & Campaigns:

- Project Management

- Calendar management

- Promotion

- Marketing & Branding associated with

- Strategy & planning

PR & Media:

- Public Relations and Media outreach

- Write & circulate Press Releases where applicable

- Sponsored content management

- Manage advertising budgets & initiatives

- DailyHive, Scout, etc. relationships

- Influencer management

Job Type: Full-time

Pay: $75,000.00-$85,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Application question(s):

• Do you leave in Vancouver or Lower Mainland?

Experience:

• Marketing: 3 years (required)

Work Location: In person

Application deadline: 2024-05-06
Expected start date: 2024-05-20