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At BMW St. John’s, we take pride in representing one of the world’s leading luxury automotive brands, offering exceptional vehicles and an outstanding customer experience. As part of Capital Auto Group, we are committed to teamwork, professionalism, and providing our customers with a first-class luxury car-buying experience.

As a Sales & Leasing Consultant, you will build and maintain strong relationships with clients while helping them find the BMW that best suits their needs and lifestyle. We are looking for a motivated, customer-focused sales professional who enjoys working in a fast-paced environment and is driven to succeed.

Key Responsibilities

• Provide professional service by demonstrating BMW vehicles, explaining their features and capabilities, arranging test drives, and following up with customers.
• Build strong client relationships by understanding customer needs and recommending vehicles that suit their preferences and lifestyle.
• Stay up to date on BMW models, features, technology, and available products and services through ongoing training.
• Generate sales opportunities through social media, online inquiries, customer referrals, previous client relationships, and dealership promotions.
• Guide customers through the sales process, addressing questions and concerns, negotiating pricing, and explaining available financing, leasing, warranties, and additional services.
• Meet and exceed sales targets while contributing to the overall success of the dealership.
• Prepare vehicles for delivery and ensuring customers understand their vehicle’s features, warranties, and relevant financing or leasing information.
• Maintain accurate customer records, managing sales leads, and completing required administrative tasks.
• Work collaboratively with the Sales team, Management, and other departments to provide a seamless customer experience.
• Follow all dealership policies and safety procedures to maintain a safe environment for staff, customers, and visitors.
• Take on additional responsibilities as assigned to support dealership operations and business objectives.

Required Skills

• DRIVE. A motivated, results-oriented attitude with a strong desire to learn, grow, and succeed.
• Excellent communication, interpersonal, and relationship-building skills, with the ability to connect with a diverse range of customers.
• A customer-first mindset and the ability to deliver a personalized, professional experience.
• Strong negotiation, problem-solving, and organizational skills.
• Confidence working in a fast-paced environment while managing multiple customers and sales opportunities.
• Familiarity with social media and Microsoft applications, including Word, Excel, and Outlook.
• A genuine interest in luxury vehicles and a willingness to develop your knowledge of the BMW brand.

Qualifications

• 2+ years of experience in automotive sales, luxury sales, or a high-end retail environment is preferred.
• High School Diploma or equivalent.
• Valid Class 5 Drivers License and Drivers Abstract is required.
• Record of Conduct.

Hours of work: Three days per week from 9:00am to 5:00pm and two days per week from 9:00am to 7:00pm, with rotational Saturday shifts from 10:00am to 5:00pm. Hours may vary based on seasonal demand.

Capital Auto Group is an equal opportunity employer and is committed to fostering a workforce in each of our locations that reflects the diversity of the community in which we perform business. We thank all candidates for their interest, however, only those selected for an interview will be contacted. If selected for an interview, please advise us of any accommodation you may require throughout the recruitment process.

About Us!

Capital Auto Group was founded in 1984 by Frank Howard and has grown from a single operation into one of Newfoundland and Labrador’s most respected automotive groups. Today, it represents some of the world’s leading automotive brands and delivers a full spectrum of vehicle sales, service, collision repair, and glass expertise. Its automotive portfolio includes BMW St. John’s, MINI St. John’s, Capital Subaru, Capital Mitsubishi, Capital Hyundai, Capital Ford, Capital Lincoln, Genesis St. John’s, Capital Auto Centre, Capital Collision Centre, Capital Glass Experts, and UniglassPlus.

Additionally, through Howard Properties, the Group also develops, owns, and manages commercial and residential real estate. Guided by a people-first approach and a hands-on leadership philosophy, the company remains committed to responsible growth and meaningful community investment.

Pay: From $100,000.00 per year

Benefits:

• Company car
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Work Location: In person