JOB DESCRIPTION

JOB TITLE: Marketing and Promotional Staff

Department: Marketing

Report To: Marketing Manager

1. JOB STATEMENT:

The York University Student Centre (YUSC) is seeking a creative, organized, and outgoing Marketing and Promotional Staff member to support both physical and digital marketing efforts across all YUSC platforms and services. Reporting to the Marketing Manager, this position plays a vital role in the implementation and coordination of promotional materials and social media strategies. The ideal candidate is a collaborative team player with a strong interest in student engagement, campus life, and digital communications.

2. ESSENTIAL FUNCTIONS:

A. Promotional Coordination & Engagement

• Assist in the preparation and distribution of all promotional materials, both print and digital, once finalized by the design team.
• Coordinate and ensure timely postering of materials on designated on-campus bulletin boards and throughout student centre locations.
• Ensure all promotional information on digital platforms (website, social media) is regularly updated and accurate.
• Coordinate logistics for tabling and on-floor promotions and events as required.

B. Social Media & Content Scheduling

• Maintain and update the Break Room, YUSC, and Cornerstone Catering social media accounts.
• Draft captions and schedule social media content for manager approval using platforms such as Loomly or similar tools.
• Assist in content calendar development and content alignment with ongoing marketing campaigns.

C. Administrative & Campaign Support

• Support the development of marketing campaigns and engagement maps.
• Participate in creative brainstorming sessions to generate outreach ideas for target audiences.
• Collect and log campaign-related data for tracking and analysis by the Marketing Manager.
• Assist in organizing marketing materials and documentation for events, promotions, and campaign rollouts.
• Complete other marketing-related tasks as assigned by the Marketing Manager or Executive Director.

3. RELATIONSHIPS:

The Marketing and Promotional Staff reports directly to the Marketing Manager and works collaboratively with the design team, YUSC services, and fellow student staff. Professionalism and clear communication are expected in interactions with all internal and external stakeholders.

4. WORKING CONDITIONS AND PHYSICAL ENVIRONMENT:

• This is a part-time position based on a flexible schedule, including some evening and weekend work as needed.
• Work is conducted in an office environment as well as throughout campus for postering, tabling, and promotional activities.
• Frequent use of computers and social media management tools is required.
• The role involves both desk-based tasks and light physical activity (e.g., lifting flyers, setting up promotional tables, moving marketing supplies).

5. POLICIES & EXPECTATIONS

• Comply with all YUSC policies, including those related to attendance, conduct, health and safety, confidentiality, and anti-oppression.
• Participate in required training sessions and performance evaluations.
• Uphold YUSC’s mission of inclusive engagement and student-centered service delivery.

6. LEARNING OUTCOMES

• Build foundational skills in digital marketing, social media strategy, and student engagement.
• Develop time management and collaborative skills through campaign coordination and outreach work.
• Apply academic knowledge to real-world marketing tasks in a campus-based, professional environment.
• Gain experience in performance evaluation, personal goal setting, and feedback integration.

7. JOB SPECIFICATIONS:

• · Currently enrolled at York University or another post-secondary institution.
• · Previous experience in promotions, social media, or marketing preferred.
• · Demonstrated interest in digital media and the social media landscape.
• · Experience with content scheduling tools (e.g., Loomly) is an asset.
• · Strong verbal and written communication skills.
• · Excellent interpersonal skills and a collaborative mindset.
• · Able to work in a fast-paced, deadline-driven environment.
• · Availability for evening and occasional weekend shifts.

Pay: $17.60 per hour

Application question(s):

• Are you currently enrolled at York University or another post-secondary institution?
• Please indicate your current academic program and year of study (e.g., Bachelor of Commerce, 2nd Year).

Experience:

• Marketing: 1 year (preferred)
• Social media marketing: 1 year (preferred)
• promotional: 1 year (preferred)

Work Location: In person