Where Restaurant jobs in London, ON

Sales Manager – Beer & Spirits

Location: Powerhouse Brewing Co. / Paradigm Spirits Co. – 100 Kellogg Lane, London, Ontario
Terms: Permanent, Full-Time
Special Requirements: Evening, weekend, and holiday work may be required based on business and event needs. Local travel is required.

About Us

100 Kellogg Lane is Ontario’s newest and Canada’s largest entertainment complex—over one million square feet where excitement, culture, and creativity collide. Home to multiple attractions, event venues, food and beverage concepts, and cultural experiences, our goal is to deliver world-class experiences and revolutionize the way people shop, dine, work, stay, and play. With constant growth and new experiences launching regularly, no two days look the same.

Powerhouse Brewing Co. and Paradigm Spirits Co. are 100 Kellogg Lane’s locally produced craft beverage brands, offering a growing portfolio of beer and spirits to consumers, licensees, hospitality partners, events, and venues throughout the region.

Job Summary

Powerhouse Brewing Co. and Paradigm Spirits Co. are seeking a motivated, relationship-driven Sales Manager to support and grow sales across both brands within the local and regional market.

This shared sales role is responsible for developing and maintaining relationships with licensees, hospitality partners, retailers, event partners, and other prospective customers while actively identifying new opportunities to expand the reach of Powerhouse Brewing Co. and Paradigm Spirits Co.

The Sales Manager will support outside sales initiatives, including prospecting, account management, product promotion, customer visits, custom and packaged product opportunities, and representation at festivals, tastings, events, and industry activations. This is a hands-on and collaborative role requiring someone who is equally comfortable developing new business, maintaining established accounts, representing our brands in the community, and working alongside our internal operations and hospitality teams.

Key Responsibilities

Sales Growth & Business Development

• Develop and execute sales initiatives to grow revenue and market presence for both Powerhouse Brewing Co. and Paradigm Spirits Co.
• Identify, prospect, and pursue new sales opportunities with licensees, restaurants, bars, hospitality businesses, retailers, event partners, and other prospective customers.
• Maintain and strengthen relationships with existing accounts to encourage retention, repeat business, and increased product placement.
• Conduct regular outreach, account visits, follow-up, and relationship management with existing and prospective customers.
• Present and promote the Powerhouse Brewing Co. and Paradigm Spirits Co. product portfolios in a knowledgeable and engaging manner.
• Identify opportunities for cross-selling products from both brands where appropriate.
• Promote and support sales of beer, spirits, keg programs, packaged products, custom cans, and other available product offerings.
• Develop a strong understanding of customer needs, market opportunities, competitor activity, and emerging trends within the beverage and hospitality industries.
• Work toward established sales goals, priorities, and performance targets for both brands.

Account Management & Customer Support

• Serve as a key point of contact for assigned licensees, hospitality partners, and customers.
• Build long-term relationships with accounts through consistent communication, reliable follow-up, and strong customer service.
• Support new account onboarding, product introductions, and ongoing account needs.
• Identify opportunities to expand product offerings or placements within existing accounts.
• Coordinate internally to support customer orders, product availability, delivery requirements, and other account needs.
• Respond to customer inquiries and concerns promptly and professionally.

Offsite Sales, Tastings & Brand Representation

• Represent both Powerhouse Brewing Co. and Paradigm Spirits Co. at offsite events, festivals, tastings, trade events, activations, and industry functions.
• Conduct product tastings and provide knowledgeable information about beer and spirit offerings where appropriate.
• Build relationships within the London and surrounding hospitality, tourism, and craft beverage communities.
• Conduct regular customer and prospective account visits throughout the local and regional market.
• Act as a professional brand ambassador for both businesses and the broader 100 Kellogg Lane property.
• Identify partnership, sponsorship, event, and promotional opportunities that may increase brand awareness and generate sales.

Marketing, Sales Administration & Reporting

• Support custom product opportunities, corporate gifting, private events, and other revenue-generating initiatives where applicable.
• Collaborate with marketing and operations teams on product launches, promotions, events, and sales campaigns.
• Maintain accurate and up-to-date customer, prospect, and sales activity records.
• Track outreach, account activity, leads, opportunities, and follow-up requirements.
• Assist with sales forecasting, reporting, and performance tracking for both Powerhouse Brewing Co. and Paradigm Spirits Co.
• Monitor sales activity and provide regular updates regarding account performance, opportunities, challenges, and market feedback.
• Maintain awareness of product availability and inventory levels when developing or confirming sales opportunities.
• Coordinate with production and operations teams to help ensure sales commitments align with product availability and production timelines.

Operational & Cross-Functional Support

• Collaborate closely with the leadership, production, operations, events, hospitality, and marketing teams across Powerhouse Brewing Co., Paradigm Spirits Co., and affiliated businesses.
• Communicate customer and market feedback to relevant internal teams to support product development, operational planning, and future sales initiatives.
• Provide reasonable operational support when required to meet business needs, including assisting with brewery production or canning activities when necessary.
• Support internal events, product launches, tastings, and other initiatives involving Powerhouse Brewing Co. and Paradigm Spirits Co.
• Maintain a flexible, team-oriented approach in a growing and evolving business environment.

Other Duties

• Perform other duties as assigned to support the overall success and growth of Powerhouse Brewing Co., Paradigm Spirits Co., and affiliated businesses.

Qualifications

• Previous experience in sales, business development, account management, or a customer-focused role; experience within the beverage, alcohol, brewery, spirits, hospitality, or restaurant industries is considered an asset.
• Demonstrated ability to build and maintain strong professional relationships.
• Comfortable with prospecting, cold outreach, customer visits, and developing new business.
• Strong interpersonal, verbal, and written communication skills.
• Confident presenting products and representing brands in customer-facing and public environments.
• Highly organized with strong attention to detail, follow-through, and time-management skills.
• Self-motivated and comfortable working independently in an outside sales environment while remaining collaborative with internal teams.
• Ability to manage sales responsibilities across multiple brands and competing priorities.
• Flexibility to attend occasional evening, weekend, and holiday events as required.
• Valid driver’s licence and reliable ability to travel locally and regionally as required.
• Valid Smart Serve certificate.
• Ability to lift, push, and pull up to 50 lbs.
• Ability to stand and walk for extended periods during events, tastings, production support, and customer-facing activities.
• Knowledge of the local hospitality and beverage market is considered an asset.
• Knowledge of craft beer, spirits, or beverage alcohol products is considered an asset.

Working Environment

This role operates across a combination of brewery, distillery, office, hospitality, event, and outside sales environments. Regular local travel may be required for customer meetings, account visits, tastings, festivals, and other sales activities.

The position is hands-on and collaborative and supports the sales growth of both Powerhouse Brewing Co. and Paradigm Spirits Co. while working closely with the broader 100 Kellogg Lane hospitality and events teams.

*This position is for a current vacancy.

*We do not use AI in our hiring process.

Pay: $50,000.00-$60,000.00 per year

Benefits:

• Extended health care
• Life insurance
• On-site parking

Work Location: In person