Lead Generation & Business Development

• Collaborate, develop and implement a targeted Sales Outreach Plan, identifying new opportunities to generate leads and drive traffic.
• Actively network within the community, building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
• Attend networking events, trade shows, and industry conferences to increase brand awareness and establish referral partnerships.
• Host and coordinate Lunch & Learns, information sessions, and educational seminars to engage potential residents and referral partners.
• Work closely with local businesses, condo property managers, and service organizations to create new referral streams.
• Lead external outreach efforts, including cold calling, direct visits, and targeted marketing campaigns to generate new business.
• Stay informed about market trends, competitor activities, and demographic shifts to adjust strategies accordingly.

Community Engagement & Events

• Develop and execute a community event strategy to attract prospective residents and referral sources.
• Plan and host open houses, themed events, and family appreciation days to showcase the community's lifestyle.
• Represent the community at Chamber of Commerce meetings, sponsorships, and local volunteer opportunities to boost visibility.
• Partner with local organizations to participate in health fairs, senior expos, and charity events.
• Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Marketing & Outreach Support

• Collaborate with other Sales Manager to develop targeted campaigns that drive occupancy growth.
• Utilize social media and digital marketing strategies to increase brand awareness, promote events, and engage with prospects.
• Oversee the Referral Program, ensuring partners are educated and motivated to refer prospective residents.
• Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.
• Ensure that model suites and common areas are always tour-ready, creating a strong first impression for visitors.

Reporting & Performance Tracking

• Maintain accurate and up-to-date reports on sales activities, lead generation, conversion rates, and occupancy trends.
• Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPls).
• Work closely with leadership to review sales metrics, adjust tactics, and continuously improve results.
• Conduct competitor analysis and provide insights to ensure our residence remains a preferred choice in the market.

Qualifications & Skills

• Proven success in sales, lead generation, and business development, preferably in senior living, hospitality, or healthcare.
• Strong closing skills, with the ability to convert inquiries and tours into move-ins.
• Excellent relationship-building and networking skills, with a passion for connecting with people.
• Self-motivated, goal-oriented, and able to work independently while collaborating with a team.
• Outstanding verbal and written communication skills.
• Proficiency in Microsoft Office and CRM systems (experience with senior living CRM tools is an asset).
• Ability to work flexible hours, Including evenings and weekends, to accommodate prospects and community events.
• Valid Ontario driver's license and access to a vehicle for off-site business development activities.
• Experience in a senior living or retirement community setting is a plus.