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    • Drives accountability in sales on annual trade spend budgeting activities.
    • Drive the activity/solutions gap to sales forecast and budget.
    • 10+ years of progressive sales experience within CPG / FMCG, including field sales leadership.
    • Own the sales forecast and territory P&L performance, diligently…
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    • Minimum of 3 years of experience (CPG or food industry preferred), field sales, merchandising, or retail account management.
    • Paid annual vacation of 2 weeks.
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    • The VP of Sales will lead a national sales team, optimize account management strategies, and position Erb as a preferred carrier within the food-grade and…
    • Experience in sales at retail level, ideally in the food industry.
    • Elaborate and put into place sales strategies.
    • Excellent skills in customer service.
    • Work independently while achieving sales and growth objectives.
    • Driven to grow sales while providing outstanding service.
    • Paid training and ongoing support.
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    • The VP of Sales will lead a national sales team, optimize account management strategies, and position Erb as a preferred carrier within the food-grade and…
    • Premium Retail Services is one of North America's leading outsourced sales and marketing providers and an Authorized Marketing Agency Partner for one of…
    • 3+ years of experience with Customer Relationship Management (CRM) software to track sales activity, customer interactions, and sales pipeline.
    • Minimum of two (2) years of experience in sales, representation or business development, ideally in the food or consumer products sector.
    • Proven track record in sales (Minimum 2 years).
    • Report regularly on customers, prospects, and sales activities.
    • Education/Work Experience/Personal Traits*.
    • Provide real‑time store and market feedback to the sales team.
    • Sales Support Representative (Field / On‑the‑Road)*.
    • Take occasional product orders when needed.
    • Experience selling industrial accounts - food processors, manufacturing, construction.
    • Minimum 3 years of experience in an account management or client-facing…
    • 2+ years of produce, food service, or related sales experience (preferred).
    • Grow Existing Accounts – Increase sales and strengthen customer loyalty.
    • Execute in line with defined key performance indicators (KPIs) that will drive sustainable, profitable territory sales growth.
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Job Post Details

Retail Sales Strategy & Planning Lead- North America - job post

High Liner Foods
3.3 out of 5 stars
Mississauga, ON
$110,000–$140,000 a year - Permanent
You must create an Indeed account before continuing to the company website to apply

Job details

Pay

  • $110,000–$140,000 a year

Job type

  • Permanent

Location

Mississauga, ON

Benefits

Pulled from the full job description

  • Vision care
  • Dental care

Full job description

Job purpose

The Retail Sales Strategy & Planning Lead is critical role in enabling High Liner’s commercial success. The Retail Sales Strategy & Planning Lead is a champion of the annual planning process, supports S&OP, and plays a key role in defining our go-to-market strategies, empowering the Sales team to execute with excellence. Additionally, this role plays a strong supporting role in a variety of key business areas such as trade spend optimization, pricing strategy and execution, performance monitoring, innovation performance and forecasting. This position collaborates with Retail Sales, Marketing and Insights, and is responsible for ensuring channel and customer insights are incorporated in the development of brand and category plans.

Essential Duties and responsibilities

  • Lead discussions on Retail planning outlook to support accurate forecasting, strategic plans, and in-year plan achievement
  • Supports HLF forecasting, demand planning and consensus approach, via the S&OP process, facilitating ongoing ‘Risks and Opportunities’ identification and timely solutions
  • Lead or support strategic projects that enhance Sales Planning capabilities
  • Drive the activity/solutions gap to sales forecast and budget. Ensure that cross-functionally gaps are reviewed, resolved or escalated with recommendations and alternatives for closure. Lead and facilitate cross functional teams to coordinate execution to rectify gap to plan.
  • Plays a leadership role in the innovation process, working cross-functional partners to deliver against Innovation Best Practices, KPIs, within Slotting Fee Budget and Planogram key launch windows
  • Ensures Commercial and Brand plans are built with channel and customer strategies in mind, leading to the development of gold standards and executional plans for the Sales Team
  • Drives the development of Retail Channel and Customer strategies to address the changing needs of the diverse shoppers across all channels in the North American retail marketplace Contributes to the development and evolution of the Retail Customer Segmentation and Resource Distortion Model
  • Works with Sales and FP&A to drive and deliver Price/Trade optimization, leveraging RGM guardrails and principles
  • Ensures that price, promotion, distribution, shelving, and retail strategies are developed with a relentless focus on flawless execution and delighting the shopper
  • Leads the channel/segment trade/promotional deployment strategy (trade elements, timing, areas of focus) and the activities to drive growth and profitability across customer portfolio
  • Drives optimization of retail trade spend. Drives accountability in sales on annual trade spend budgeting activities. Evaluates/screens the strategic and financial fit of any incremental Sales spending requests to deliver ROI
  • Partners with Marketing, Category Management and Insights teams to ensure selling materials are grounded in insights and tell a compelling story outlining key customer benefits

Qualifications

  • Results driven/achievement focused: always keeps the end goal in mind. Strong focus on business outcomes, gap closure, driving decision making in ambiguous circumstances
  • Delivers through empowerment: encourages ownership to resolve issues where they are happening. Drives accountability for delivery; ability to create healthy tension in the business to drive a positive outcome
  • Analytic Mindset: ability to translate data into concise implications and actionable insights
  • Organizational agility: develops and leverages strong internal and external relationships to drive a positive business outcome
  • Financial Acumen: understands financial models, trade effectiveness, and levers to deliver higher return on investment, including RGM levers
  • Category Management: leverages Category Management generated insights to develop/execute fully integrated brand/category strategies and activities for customers.
  • Retail Expertise: Strong understanding of the North American retailer landscape and how it’s evolving in a post-pandemic environment; 7+ years of experience in CPG industry, with a preference for customer-facing experience
  • University degree in Business, Commerce or related field
  • Demonstrated leadership, communication and listening skills
  • Solid negotiation, conflict resolution, and people management skills
  • Excellent teamwork and team building skills
  • Strong selling, presentation, strategic thinking, negotiating, organizational, financial analysis
  • Solid computer skills with focus on Power Point, Excel, Word, etc.
  • Willingness to travel as needed

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

  • Competitive Salary
  • Heath, dental & vision coverage
  • Pay for performance incentives
  • Employee & Family assistance programs
  • Wellness Programs
  • Retirement Planning
  • Supplemental Parental Leaves
  • Disability Support
  • Family friendly Flex policies & Summer hours
  • Volunteer hours
  • Learning and mentorship opportunities
  • Safety focused work environment

To learn more please visit our career (https://www.highlinerfoods.com/careers)/LinkedIn (https://www.linkedin.com/company/high-liner-foods/life/1912d874-96c4-46ea-9926-6b046d103a17/?viewAsMember=true)/Indeed (https://ca.indeed.com/cmp/High-Liner-Foods/about) page

Salary Transparency: High Liner Foods’ compensation offerings are founded in a pay-for-performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from $110K - $140K; the base pay is offered based on a variety of factors including geographical market location, and may vary depending on job grading practices, job-related knowledge, skills, experience and internal equity factors. As part of our total rewards offering, employees may be eligible to participate in an annual short-term incentive program [and long-term incentive program] (for Dir+) subject to program eligibility requirements.

AI Disclosure: We use an AI-assisted note-taking tool during our conversations to help us stay fully present and engaged. If you are uncomfortable with this for any reason, please let us know, and we will turn it off. Please be assured that all applications are reviewed by a human, and hiring decisions are made by our team based on a variety of factors, including skills, experience, and overall fit for the role.

Vacancy Status: Current Vacancy

Current employees please note: this position is referral bonus eligible! See our policy for more details.

#HLSJ

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