Social Media Manager jobs

At Cudmore Group, we’re more than just retailers. We’re storytellers of lifestyle, adventure, and community. Through our family of iconic brands – Coastal Culture, Big Bear Trading Company, Cool As A Moose, SeaHouse, Christopher’s Beach Club, and Canoe and Cabin – we bring together unique products, vibrant energy, and memorable experiences that capture the spirit of the places we serve. From the mountains of Whistler to the shores of Halifax, we’re united by our love of people and place and our core values of Passion, Integrity, Excellence, and Teamwork.

Who we're looking for

The Digital Marketing & Brand Manager is a marketing & social media pro who will be responsible for planning, creating, and managing digital and print marketing content across our portfolio of retail brands. The successful candidate is self-motivated, outgoing, and has the drive needed to support our growing organization.

Day-to-day responsibilities include:

• Work with photographers and our retail stores to capture content that is relevant to current in-store promotions, merchandise, brand voice, and seasonal priorities.
• Create Instagram reels, stories, posts and other short-form content with captions that reflect the in-store experience and target customer of each brand.
• Develop content calendars and publish content accordingly.
• Coordinate lifestyle shoots, influencer content, and user-generated content.

Customer Engagement

• Monitor and respond to comments, direct messages, mentions, and customer questions on social media platforms. Escalate any customer service concerns appropriately.
• Proactively engage with relevant local businesses, tourism organizations, creators, and customers; identify opportunities to repost customer and influencer content.

Brand Management

• Maintain a consistent look, tone, and message for each brand while following approved brand guidelines.
• Support new store openings, product launches, and seasonal campaigns.
• Work closely with leadership, buyers, and store teams to understand merchandise priorities.

Digital & Print Advertising

• Create, manage, and monitor the performance of paid campaigns through Meta and Google.
• Develop ads promoting seasonal collections, store openings, events, and key products with appropriate geographic targeting for each store.
• Coordinate larger or more technical campaigns with outside specialists when required.

Website Management

• Keep our brand websites updated to ensure they reflect accurate store information, current merchandise, promotions, and branding. Tailor the websites so they appear most effectively in Google and AI-generated searches.
• Coordinate technical website issues with developers or external partners.
• Customer queries management for all online stores.

SEO & AEO

• Maintain accurate page titles, descriptions, location pages, and local keywords.
• Support Google Business Profile updates for each store.
• Develop locally relevant website content such as destination guides and FAQs.
• Monitor search visibility and recommend improvements.

Store Marketing Support

• Create simple digital and print ads, promotional and hiring materials, social graphics, in-store signage, and event materials.
• Provide stores with approved marketing materials and clear campaign instructions.
• Collect content and information from store team members.

Reporting & Planning

• Develop an annual marketing calendar.
• Track social growth, engagement, website traffic, advertising performance, and campaign results.
• Monthly reporting on what was completed, what performed well, and what is planned next.
• Recommend new content opportunities based on performance and customer trends.
• Manage the marketing budget and track spending.

Qualifications

• 3-5 years of experience in digital marketing, social media, or brand marketing.
• Strong photography and short-form video skills.
• Experience editing reels using tools such as Adobe, Canva, or CapCut.
• Strong writing and proofreading abilities.
• Experience with Meta Business Suite, Google Ads, and Google Analytics.
• Working knowledge of Shopify.
• Basic knowledge of SEO, local search, and AEO.
• An understanding of retail, tourism, lifestyle, or hospitality marketing.
• The ability to work independently and regularly travel between store locations.
• Strong organization, urgency, and follow-through.

What's in it for you?

• Salary: $60,000-$75,000 annually, based on qualifications.
• Health Benefits: Life Insurance, Health & Extended Health, Dental, and Vision. 50% paid by the Employer, 50% paid by the Employee.
• Access to an Employee Assistance Program (EAP).
• RRSP contribution.
• Join a family-owned and operated organization of well-known and respected brand stores across Canada.
• Store discounts.
• A network of available support.
• This position is on-site at our head office in Cornwall, PE.

We thank all candidates who apply; however, only those who have been selected for an interview will be contacted.

Pay: $60,000.00-$75,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Store discount
• Vision care

Ability to commute/relocate:

• Cornwall, PE: reliably commute or plan to relocate before starting work (required)

Work Location: In person