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Career Resources:

Sales Leader
INNOVATOR INDUSTRIAL SERVICES
Spruce Grove, AB
•
Hybrid work
$130,000–$160,000 a year
Full-time
Apply now

Job details

$130,000–$160,000 a year
Paid vacation
Full-time
Hybrid work in Spruce Grove, AB

Full job description

Sales Leader

Innovator Industrial Services

Spruce Grove / Edmonton, Alberta

Full-time | Hybrid | 30–40% travel

Base salary: $130,000–$160,000 CAD

Performance bonus: 20% of base salary for achieving revenue targets

Total compensation at target: $156,000–$192,000 CAD

Build a sales team that delivers

Innovator Industrial Services is looking for a hands-on Sales Leader who can develop people, strengthen execution and deliver revenue growth through an accountable team.

You’ll lead all inside and outside sales roles, with a team of six growing toward ten. Your mandate is to deliver a $25 million revenue budget and build the team’s capability to support growth toward $50 million. You will have no personal sales quota: your success comes through the performance of your team.

Reporting to our Integrator, you’ll have ownership of sales leadership, management, coaching and people decisions. Our Visionary/CEO will provide handover and coaching during your first 30–60 days.

About Innovator

For over seventeen years, Innovator Industrial has helped Canadian industrial and oil and gas customers enhance safety, reduce costs, improve reliability and solve complex operational challenges. Our business combines specialized industrial services, rentals, tooling and technical solutions.

We run on EOS and use an established sales playbook grounded in Strategic Selling and Fanatical Prospecting. We’re looking for someone who can learn our system, teach it, inspect execution and improve results.

What you’ll own

1. Lead, manage and hold the sales team accountable

- Turn company goals into clear individual expectations, weekly measurables, quarterly Rocks and commitments.

- Lead the weekly sales EOS Level 10 meeting and resolve issues through Identify, Discuss, Solve.

- Own hiring, onboarding, performance management and sales-team people decisions, consulting with the Integrator as appropriate.

- Address underperformance, verify follow-through and build a team that takes ownership of results.

2. Coach salespeople to improve performance

- Spend time in the field observing customer meetings, calls, preparation and follow-through.

- Use practical feedback, role-play and deliberate practice to improve selling skills and judgement.

- Establish a documented coaching plan for every salesperson by day 30, with development priorities, expected behaviour changes and follow-up dates.

- Keep coaching plans current and make progress visible to the Integrator.

3. Deliver revenue and the right sales mix

- Own achievement of the full annual revenue budget and act early when performance falls behind.

- Monitor monthly revenue pace in Salesforce, maintaining at least 90% of the budget expected at that point in the month while working toward full budget attainment.

- Direct opportunity development across services, rentals and product sales in line with the company’s economics and operational capacity.

- Work closely with Operations and the Integrator. Operations retains ownership of estimating, quoting and approved margins.

4. Maintain prospecting discipline, pipeline health and credible forecasts

- Reinforce consistent prospecting and role-specific weekly activity expectations.

- Build and maintain at least $7 million in open opportunities across the team.

- Maintain at least 85% funnel health under our Salesforce Sales Funnel rules.

- Lead weekly funnel reviews and ensure opportunity values, timing, stages and next steps reflect reality.

5. Own sales-process execution and strategic deal leadership

- Teach and reinforce our sales methodology, meeting-planning standards and opportunity-management process.

- Help salespeople build credible strategies for significant opportunities while keeping accountability with the assigned salesperson.

- Learn and demonstrate our established processes before recommending substantive changes.

- Develop the team’s capability to take full ownership of opportunity management, working with Operations to preserve customer continuity.

What you bring

- At least five years of experience leading industrial sales teams.

- Evidence that you can improve team revenue performance through leadership, coaching and consistent execution.

- Experience hiring, developing and managing salespeople, including making difficult performance decisions.

- Strong prospecting, pipeline-management, forecasting and CRM discipline.

- The ability to coach in real customer situations and turn feedback into observable improvement.

- Willingness to learn and follow an established sales system.

Experience with EOS, Strategic Selling and Fanatical Prospecting is valuable, but we’re prepared to help a strong leader learn these methods.

Core values fit is essential

We want a leader who genuinely believes in, lives and models all five of our core values. These values guide how we lead, work together and serve customers, and we will explore real examples of them throughout the interview process. If they don’t align with how you choose to work and lead, this role is unlikely to be the right fit.

Find A Way

We embrace challenges with a “can do, will do” attitude and start by asking how we can solve them. We bring practical solutions, take initiative and welcome innovation in the way we serve customers and do our work.

Results Matter

We measure performance by the results we deliver for our customers and our company. We work smart, follow through and take pride in achieving meaningful, measurable outcomes.

Always Growing

We take responsibility for our own learning and actively seek opportunities to get better, including outside our comfort zones. We apply what we learn, practise until we master it and build those skills into how we work every day.

We Own It

We take ownership of our responsibilities and deliver work on time and to the standard our team expects. We seek help early when needed, stay open and transparent about our progress, and own our mistakes without excuses.

Family First

We take care of one another, professionally and personally, and stand beside colleagues and their families when they need support. We pay attention, listen with empathy and take practical action to help people through difficult times.

Location and travel

This is a hybrid role based at our Spruce Grove head office. During your first six months, expect to spend most of your working time at the office learning the business or in the field with salespeople. Work-from-home flexibility will be limited during this learning period. Travel represents approximately 30–40% of the role.

Compensation and benefits

- $130,000–$160,000 CAD annual base salary

- Performance bonus of 20% of base salary for achieving revenue targets

- RRSP plan

- Comprehensive health plan

- Paid vacation

Ready to lead?

If you can develop people, build accountability and deliver revenue through a strong sales team, we’d like to hear from you. Apply with your resume and show us the results you’ve helped a team achieve.

Pay: $130,000.00-$160,000.00 per year

Work Location: Hybrid remote in Spruce Grove, AB

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