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Job Post Details

Marketing Automation Specialist - job post

Ross Video
3.6 out of 5 stars
Remote
$66,500–$80,000 a year - Full-time

Job details

Pay

  • $66,500–$80,000 a year

Job type

  • Full-time

Benefits

Pulled from the full job description

  • Paid time off
  • Flexible schedule

Full job description

Why You’ll Love Working at Ross Video:
At Ross Video, you’ll be part of a team energized by innovation, building the cutting-edge technology that powers the world’s most watched live productions and events. Our products are designed to be intuitive, reliable, and to deliver exceptional results—because our customers’ success is everything to us. If you’ve ever watched live television, breaking news, major sports, or a Hollywood award show, you’ve seen our technology in action. Join us behind the scenes and help make unforgettable live moments possible.
Job Overview:
We’re seeking a Marketing Automation Specialist to help Marketing better understand, manage and engage the audiences within our CRM. This role is responsible for ensuring our marketing contact data is organized, accurate and useful, giving the team a clear view of who is in our database and how those contacts align with our target markets and ideal customer profiles.
The specialist will use CRM and lifecycle data to strengthen our understanding of our audiences and improve how we identify and qualify potential customers. They will manage the systems and processes that support audience segmentation, lead scoring, grading, and targeted marketing communications.
The role will also provide hands-on marketing automation support, including the creation of CRM lists, advertising audiences and email nurture workflows. Working within an established CRM and campaign strategy, this person will help ensure Marketing can effectively reach the right audiences and understand how they are progressing through the funnel.
We are looking for someone who is curious and enthusiastic about using AI as part of their everyday work. This person will be expected to continually explore and apply AI tools to improve data quality, audience analysis, lead qualification, reporting and overall efficiency. Ross encourages thoughtful experimentation with AI and expects team members to continue learning how it can help them produce stronger work and make better-informed decisions.
Who you report to: Team Lead, Marketing - Automation
What the job is all about:
  • Develop a strong understanding of our target markets, market segments, personas and ideal customer profiles, and translate that knowledge into practical CRM segmentation and qualification rules
  • Ensure new and existing marketing contacts are accurately imported, enriched and segmented by attributes such as market, market segment, persona, region, product interest and product ownership, using AI assisted tools where they improve quality and efficiency
  • Provide an up-to-date view of the state of our marketing contact database through ongoing reporting and dashboards, including contact volume and enrichment coverage by market, market segment, persona, region, product interest and other relevant attributes, as well as indicators such as average lead score
  • Maintain Marketing’s working ideal customer profiles and target account lists using organizational knowledge, input from other teams and insights from CRM and lifecycle data
  • Analyze the common characteristics of high- and low-converting contacts and accounts to improve our understanding of target audiences, personas and ideal customer profiles
  • Create and maintain CRM segmentation lists, custom lists and relevant campaign membership rules so Marketing teams can easily identify and communicate with the right audiences
  • Create, synchronize and manage CRM-based audiences for paid advertising platforms
  • Own and maintain lead grading based on ideal customer profile fit and manage lead scoring based on engagement and potential purchase readiness
  • Build and maintain email nurture automations within the marketing automation platform using strategies, sequences and content provided by other members of the Marketing team
  • Manage the operational requirements of the email channel, including consent, opt-outs, suppression lists, spam complaints and compliance with CASL, CAN-SPAM, GDPR and other applicable requirements
Who you are:
  • You have 3+ years of experience in marketing automation, CRM audience management, lifecycle marketing or a related field
  • You have hands-on experience importing, enriching, segmenting and managing marketing contact data, as well as creating CRM lists, qualification rules and synchronized advertising audiences
  • You understand ideal customer profiles, lead grading and lead scoring, and can use CRM and lifecycle data to improve audience definitions and qualification processes
  • You are comfortable working with marketing and AI technology. Experience with Salesforce and Account Engagement (MCAE/Pardot) is strongly preferred, and familiarity with tools such as ChatGPT, Claude and audience-management or paid-platform integrations is an asset
  • You are analytical, detail-oriented and self-directed, with the curiosity to continually improve how Marketing uses its CRM, automation, audience data and AI tools, and the communication skills to explain findings and recommend practical improvements
What We Offer:
Ross provides competitive compensation, comprehensive benefits, and the flexibility you need to do your best work, including flexible hours, generous paid time off, and a wellness allowance. You’ll also have the opportunity to share in our success through our employee share ownership program and grow your career with ongoing learning and development support. We value connection and collaboration, with plenty of events and opportunities to build relationships across the company. Most importantly, you’ll be part of a team that’s passionate about what we do and how we do it.
Salary Information:
The pay range for this role in Canada is: 66,500 - 80,000 CAD
The listed salary reflects the pay range for a role based in Canada. Compensation may differ based on alternate locations if listed. Final compensation will be determined by location, skills, experience, knowledge, and role-specific qualifications, and may be adjusted to recognize candidates accordingly. If your experience or compensation expectations differ from the posted range, we still welcome your application.
Use of Artificial Intelligence in Hiring
Ross uses a secure, closed AI system to support recruitment. Your information is protected and used only to help us efficiently identify qualified candidates. We encourage all applicants to apply, even if you do not meet every requirement - if you bring relevant skills, enthusiasm and a willingness to learn, we want to hear from you.
Our Commitment to Fostering an Inclusive Environment
We want you to bring your authentic self to work, regardless of race, color, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. Inclusivity drives innovation and creativity, and that’s something we’re passionate about!
If you require accommodations throughout any stage of the recruitment, assessment, and selection process, please contact our Talent Acquisition team at recruitment@rossvideo.com, and we will make all reasonable efforts to accommodate your request.
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