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Job Post Details

Community Outreach & Awareness Manager - job post

BRIGHTWATER SENIOR LIVING OF LINDEN RIDGE
3.2 out of 5 stars
75 Falcon Ridge Drive, Winnipeg, MB
Full-time

Job details

Job type

  • Full-time

Location

75 Falcon Ridge Drive, Winnipeg, MB

Full job description

Why Join Us?

At Brightwater Senior Living of Linden Pointe, we believe strong community connections create meaningful experiences for our residents and sustainable growth for our communities. As our Community Outreach & Awareness Manager, you will serve as the external face and voice of the community—building partnerships, increasing brand awareness, and generating qualified leads that support occupancy and long-term success.


Position Summary:

The Community Outreach & Awareness Manager is responsible for expanding partnerships and increasing awareness of the community throughout the surrounding market. This role partners closely with the Executive Director and Sales & Marketing Directors to develop and execute outreach strategies that grow the prospect lead base, strengthen referral relationships, and support occupancy goals through community engagement, events, and education.


Qualifications:

  • Excellent interpersonal, written, and verbal communication skills.

  • Excellent organizational skills with strong attention to detail.

  • Ability to take direction, meet timelines, and manage multiple projects simultaneously.

  • Comfortable developing new relationships through face-to-face community engagement.

  • Adaptable to a fast-paced environment with repetitive and evolving projects.

  • Creative, innovative, and willing to contribute ideas and professional insight.

  • Strong work ethic with a high level of integrity both in and out of the work environment.

  • Ability to work extended or flexible hours as needed.

  • Professional level of organization and time management.

  • Preferred knowledge of PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.

  • Positive attitude with the ability to work independently and as part of a team.

  • Ability to drive to and be on location for events and functions, with extended periods of standing.


Essential Duties & Responsibilities:

  • Partner with Executive Directors and Sales & Marketing Directors to develop and execute community outreach and awareness plans that increase the prospect lead base.

  • Serve as the primary spokesperson at trade shows, networking events, and community functions.

  • Conduct presentations for community groups, referral partners, and organizations regarding services, programs, availability, and market advantages.

  • Develop and maintain strong referral relationships with hospitals, discharge planners, skilled nursing facilities, senior organizations, churches, and other community partners.

  • Plan, coordinate, and implement monthly referral source activities and community events.

  • Complete outside marketing and outreach calls to meet or exceed established weekly goals.

  • Maintain a working knowledge of the lead management system, sales processes, and reporting tools to track outreach effectiveness and occupancy goals.

  • Provide customer insights and feedback to the marketing department.

  • Work collaboratively with Sales & Marketing Directors to understand competitive landscapes and align outreach strategies.

  • Assist in managing marketing budgets related to community awareness and branding initiatives.

  • Align community social media efforts with outreach and awareness opportunities.

  • Oversee online reputation management efforts, ensuring timely and appropriate responses to reviews.

  • Ensure accuracy and consistency of all community marketing and advertising materials.

  • Assist with proofing and distribution of advertising and promotional materials.

  • Support the Community Leadership Team with reporting, meeting preparation, scheduling, and event coordination.

  • Manage Brightwater-branded promotional items and recommend new outreach materials as appropriate.


Other Job Duties & Responsibilities:

  • Adhere to all community policies and procedures.

  • Adhere to dress and appearance standards (adjustments may be permitted for special circumstances).

  • Perform all assigned work for the agreed-upon wage, accepting no additional compensation or gifts.

  • Promote resident advocacy and demonstrate excellent customer service skills.

  • Serve as a role model by displaying a responsible, cooperative, respectful, and positive attitude.

  • Represent the community in the greater community in a professional, courteous, and friendly manner.

  • Demonstrate the ability to perform duties under time constraints and deadlines.

  • Attend required education and training as mandated by state or provincial regulations.

  • Perform other duties as assigned.


Commitment To Equal Opportunity

Brightwater Senior Living is an equal-opportunity employer and strives to provide an environment in which human dignity prevails. All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, perceived race, color, national origin, citizenship status, ancestry, creed, religion, age, marital status, family/parental status, disability, sex, sexual orientation, gender identity, source of income, receipt of public assistance, status as a veteran, or current or future military status. Brightwater Senior Living does not tolerate discrimination or harassment based on any of these characteristics.

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