One Restaurant, Hazelton Hotel jobs

Assist the Director of Marketing and Communications in building awareness of the hotel through public relations along with the development and execution of content creation for the hotel, with a strong emphasis on digital marketing and social media. Coordinate advertising, promotions and public relations activities aimed at enhancing the hotel’s positioning. This role is essential to promoting the hotel, generating media coverage, leads, driving business and providing an exceptional customer/guest experience both on and offline.

Assist the Director of Marketing and Communications in the following responsibilities:

• Develop and execute digital marketing, social content and PR strategy, SEO / SEM’s and advertising campaign to support hotel and brand goals.
• Manage all social media platforms (i.e. Instagram, Twitter, Facebook, Google+, Snap Chat, YouTube, Blog etc.). This includes content creation, posting, execution, follower engagement and responsiveness.
• Develop engaging online content including forums, videos, graphics, blogs and closely monitor content success and customer engagement.
• Analyze key metrics that unit the hotel’s website traffic, use Google Analytics, Google Ad Words and other relevant sites
• Work closely with third party graphic designers, web designers, and videographers to create unique and engaging content
• Develop and maintain hotel website and create engaging content to drive organic traffic and brand interest.
• Create relevant content calendars to reach the Hotel, Spa and ONE restaurant consumers which are to be reviewed on weekly basis.
• Generate monthly reports on our Social media and marketing campaign’s performance / conversion tests and assess against goals (ROI and KPIs)
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
• Collaborate with agencies, media/fashion bloggers and other partners
• Monitor channels and respond to any positive or negative posts or opportunities to surprise and delight guests.
• Work on story development, writing press releases and organizing media visits
• Create on-property social media presence and events to drive awareness and engagement
• Outreach to local and top market media for hotel visits, on-site entertainment and other experiences to develop relationships and pitch relevant stories for the hotel/brand
• Leverage media opportunities and social media posts from influential bloggers/writers to foster brand awareness
• Undertake other ad hoc related responsibilities, as required

Qualifications:

• 1-2 years social, digital or brand marketing experience including content creation for a business on social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience managing multiple projects and priorities
• Work variety shifts, including weekends and holidays
• Knowledge of photography or digital asset creation
• Bachelor's Degree in Advertising or Marketing, an asset
• Strong written and verbal communication skills, editing and attention to detail
• Good working knowledge of SEO, Google Ad Words, Content Management Systems, Photoshop, Facebook, Twitter, Microsoft Office
• Must be eligible to work in Canada

Hourly Pay range: $25 - $27

Job Type: Part-time

Language:

• English (preferred)

Work Location: In person