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    • Execute targeted list marketing campaigns to B2B audiences;
    • Build and manage the marketing budget within agreed parameters;
    • Agency background a strong asset;
    • Deep knowledge of performance marketing channels and scaling strategies.
    • Have you personally led multi-channel marketing including performance marketing, i.e.,…
    • Direction of the marketing function*.
    • Align marketing direction with the Director of Operations so growth stays matched to delivery capacity.
    • This executive will lead membership growth and engagement with a focus on acquisition, and enhancing member value, brand relevance, and marketing performance.
    • This environment is built for a master executioner who loves the craft of marketing.
    • We are hiring a Marketing Director to construct and run our entire…
    • Experience connecting marketing activity to downstream business outcomes and refining strategy based on performance insights.
    • Bachelor’s degree is required.
  • View similar jobs with this employer
    • Steer performance marketing via a central team.
    • 12+ years in marketing or growth strategy.
    • Own multi-million CA$ consumer marketing budget in Canada.
  • View similar jobs with this employer
    • Steer performance marketing via a central team.
    • 12+ years in marketing or growth strategy.
    • Own multi-million CA$ consumer marketing budget in Canada.
    • This includes aligned efforts in acquisition, segmented solicitation (including direct marketing), and a unified approach to recognition and stewardship.
    • The Director, B2C Product Planning is a strategic business leader accountable for delivering sales, profitability, and sustainable growth across assigned…
    • Manufacturer Liaison: Act as the primary point of contact for manufacturing partners to ensure product availability, quality feedback, and co-marketing…
    • Lead integrated marketing campaigns including digital advertising, social media, email marketing, events, and on-site activations.
    • Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy.
    • Realtor Enablement & Sales Support.
    • Baccalauréat dans le domaine des affaires, en commerce, en marketing, ou expérience équivalente dans un domaine pertinent.
    • Fluent in English and French.
    • Own and execute marketing initiatives in the absence of a dedicated marketing team.
    • Experience working without a dedicated marketing team, with direct ownership…
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Job Post Details

Marketing Director Fractional - job post

Canpro roofing partners
Remote
Permanent, Full-time

Job details

Job type

  • Permanent
  • Full-time

Full job description

Position: Marketing director FRACTIONAL

Location: Remote location

Reporting To: CEO

Reports: No direct reports

CanPro Roofing Partners

CanPro is committed to building Canada's best-in-class commercial roofing platform by partnering with high-quality companies serving institutional, commercial, and industrial markets, with a focus on roof replacement, restoration, and ongoing maintenance services.

Our goal is to elevate and strengthen Canada's commercial roofing industry by uniting reputable, trustworthy owner-operators within a national platform built on quality, service, and safety.

Overview

There is no marketing function at CanPro today. You are building it, and running it.

The core deliverable is a “marketing in a box” playbook: a repeatable, scalable framework that can be deployed across our operating companies with minimal lift at the local level. Beyond the playbook, you will personally execute the highest-leverage activities, brand, social media and email marketing, while directing freelancers for everything else.

KEY RESPONSIBILITIES

Strategy & Playbook

  • Design and document the CanPro “marketing in a box” playbook, a deployable, multi-entity framework covering brand, content, social, email, and partner-level activation;
  • Set a phased roadmap for marketing maturity across the platform;
  • Build and manage the marketing budget within agreed parameters;

Hands-On Execution

  • Own social media strategy and execution;
  • Own email marketing via HubSpot: list management, segmentation, automation, and campaigns;
  • Execute targeted list marketing campaigns to B2B audiences;
  • Use AI tools as a daily workflow standard to maximize output within the available time;

Freelancer Direction

  • Source, brief, and manage freelancers for design, copy, paid media, and other gaps outside your core strengths;
  • Hold freelancers accountable to deliverables and budget;

Coordination & Reporting

  • Coordinate with GMs and Culture Ambassadors at operating companies for local content and brand consistency;
  • Provide the CEO with simple, periodic reporting on activity and performance;

WHAT WE’RE LOOKING FOR

Experience

  • 8–10 years of B2B marketing experience, you understand longer sales cycles, professional buyers, and relationship-driven markets;
  • Prior fractional, consulting, or multi-client experience, you know how to plug into a company quickly and work independently;
  • Agency background a strong asset;

Core Strengths Required

  • Excellence in social media strategy and execution, you have built and grown B2B social presence, not just managed posts;
  • Excellence in email marketing via HubSpot, campaigns, automation, segmentation, and list management;
  • Comfort owning a budget and directing freelancers without a management layer;
  • Hands-on AI tool proficiency, used daily to extend what a part-time engagement can cover;

Logistics

  • East Coast North America preferred;
  • Must be eligible to work as an independent contractor in Canada;
  • Occasional travel to operating locations may be required (expenses covered).

Interested in this opportunity? We’d love to hear from you. Please note that only selected candidates will be contacted to begin the recruitment process.

Work Location: Remote

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