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Job Post Details

Marketing & Experience Manager - Muskoka/North
Maple Leaf Marinas
Parry Sound, ON
•
Hybrid work
$68,000–$72,000 a year
Permanent, Full-time
Apply now

Job details

$68,000–$72,000 a year
Life insurance, Employee assistance program, Disability insurance, RRSP match, Extended health care, Work from home
Permanent, Full-time
Weekends as needed, Evenings as needed
Hybrid work in Parry Sound, ON

Full job description

Marketing & Experience Manager – Muskoka/North

Company: Maple Leaf Marinas

Location: Hybrid / home-based within the Muskoka/Parry Sound region, travel as needed

Employment: Full-time, Permanent Department: Marketing

Reports to: Director of Marketing

About Maple Leaf Marinas:

Maple Leaf Marinas is Canada's largest freshwater marina operator, with a growing network of marinas, boat dealerships and related businesses throughout Georgian Bay, Muskoka, Lake Simcoe and surrounding regions.

The Opportunity

If you are a marketer who loves both building the strategy and creating the work, this could be the role for you. We are looking for a high-energy, relationship-driven Marketing & Experience Manager with strong graphic design skills and hands-on Adobe Creative Suite experience to lead local marketing for an assigned portfolio of marinas and boat dealerships across Muskoka and upper Central Ontario.

This is a work-from-home position for candidates located in the Muskoka/Parry Sound region. You will spend regular time onsite building relationships with General Managers and sales teams, understanding their business goals, and developing their own marketing calendar. From marina-specific boat sales offers and demo days to long-weekend events and customer communications, you will turn local opportunities into practical, creative marketing initiatives.

This role is for someone who enjoys both thinking and doing. You might spend the morning planning an upcoming marina event with its General Manager and the afternoon designing the promotional materials in Adobe Creative Suite.

Personality matters. You are confident, approachable, and comfortable with different personalities and working styles. You listen, ask thoughtful questions, bring fresh ideas, and follow through. As the department grows, the position may also provide guidance to a regional Marketing & Experience Specialist.

Key Responsibilities

Marina Marketing Planning & Portfolio Management

  • Develop and maintain annual and seasonal marketing plans and calendars for assigned marinas and boat dealerships, reflecting each location’s business goals and customer needs.
  • Build strong working relationships with General Managers, sales teams, and operational leaders through regular on-site visits.
  • Lead monthly marketing meetings with assigned locations to agree on local priorities, promotions, events, timelines, and next steps.
  • Identify opportunities to support boat sales, specific inventory needs, service, storage, customer retention and lead generation through marina-specific marketing.
  • Track results of local marketing activities, share insights with marina leadership, and refine plans as needed.

Local Marketing Campaigns & Promotions

  • Create and execute marina-specific marketing campaigns, offers and promotions based on the needs of each assigned business.
  • Work with General Managers and sales teams to plan targeted inventory promotions, customer demo days and location-specific sales opportunities.
  • Build promotional calendars around seasonal needs, long weekends, customer events and other local opportunities.
  • Coordinate local advertising, email communications, signage and event promotions with marina teams and relevant Marketing Team colleagues.
  • Keep local plans aligned with established brand standards and remain informed about regional and manufacturer campaigns led and rolled out by the Creative Director, avoiding duplication of effort.

Creative Development & Hands-On Execution

  • Conceptualize and produce marketing materials for individual marina campaigns, promotions and events across digital, email, print and onsite channels.
  • Personally design advertisements, promotional graphics, signage, digital assets and campaign communications using Adobe Creative Suite.
  • Write clear, compelling copy suited to each marina’s audience, channel and business objectives.
  • Apply brand guidelines and use approved templates and shared creative resources to maintain consistency and work efficiently.
  • Manage local creative work from concept through production and delivery, ensuring quality, accuracy and timely execution.

Customer Experience, Events & Partnerships

  • Work with marina and dealership teams to plan customer experiences, local partnerships, and events that strengthen engagement and loyalty.
  • Lead marketing and creative preparation for assigned marina events, coordinating with onsite staff and available event support.
  • Review event outcomes and recommend improvements for future local activities.

Team Collaboration & Future Development

  • Maintain regular communication with the Creative Director and greater marketing team about regional and manufacturer campaign schedules, brand standards and shared creative resources.
  • Collaborate with the Senior Content & Media Specialist on photography, videography and social media opportunities that support assigned marinas’ local priorities.
  • Share local marketing calendars and upcoming events with the Director of Marketing and broader team to support coordinated planning and avoid conflicting messages.
  • As the regional team expands, the position may provide day-to-day guidance and coaching to a Marketing & Experience Specialist. Until that position is filled, manage local priorities and creative execution in collaboration with existing Marketing Team resources.

Project & Budget Management

  • Manage assigned local projects, stakeholders, deadlines, and approved budgets in a fast-paced, seasonal business.
  • Plan for peak-season marketing needs, communicate capacity constraints early, and coordinate priorities with the Director of Marketing.
  • Take initiative, communicate clearly, and remain accountable for local deliverables and results.

Qualifications & Skills

  • Post-secondary education in marketing, communications, graphic design, or related field, or equivalent professional experience.
  • Five or more years of progressive marketing experience, including independent development and execution of integrated campaigns.
  • Demonstrated graphic design capability and advanced proficiency in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop. This is a required, hands-on component of the role.
  • A portfolio of work samples demonstrating strong creative execution across digital and print applications.
  • Excellent copywriting, editing, presentation, and interpersonal communication skills.
  • Experience with email marketing, social media, digital advertising, and campaign reporting.
  • Strong relationship building, project management, organizational and problem-solving skills.
  • Experience leading, supervising, coaching, or mentoring others.
  • Experience in boating, marine, automotive, recreational products, hospitality or premium lifestyle marketing is an asset.

Who Will Thrive Here

  • You bring energy, confidence, and genuine enthusiasm for people, marketing, and the boating lifestyle.
  • You notice opportunities, propose solutions, and take action rather than waiting for direction.
  • You balance strategic thinking with the willingness and skill to execute the work yourself.
  • You build credibility with business leaders, sales teams, customers, partners, and colleagues.
  • You are organized, resourceful, and calm while managing competing priorities in a fast-paced seasonal environment.
  • You care about quality, meet commitments, and take ownership of outcomes.

Additional Requirements

  • This is a hybrid, home-based role requiring the successful candidate to reside within the Muskoka/ Parry Sound region, within practical driving distance of the assigned marina and dealership portfolio. Attendance at the head office in Midland, Ontario will be as required.
  • Regular regional travel is an essential part of the role.
  • Availability for occasional evenings, as well as weekends and long weekends, boat shows and peak boating season events, with scheduling coordinated in advance.

Pay: $68,000.00-$72,000.00 per year

Benefits:

  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • RRSP match
  • Work from home

Work Location: Hybrid remote in Parry Sound, ON

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