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Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.

The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.

Key Responsibilities

Webinar Campaign Strategy & Execution

• Develop end-to-end marketing campaigns for each sponsored webinar.
• Create registration-driving messaging, value propositions, and promotional strategies.
• Build and manage webinar promotion timelines and campaign calendars.
• Optimize campaigns to maximize registration volume and attendance rates.

Copywriting & Content Development

• Write compelling webinar marketing copy across channels.
• Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
• Develop promotional messaging tailored to healthcare professional audiences.
• Create webinar nurture and reminder email sequences.

Email Marketing

• Build and deploy campaigns within Iterable.
• Create segmented email journeys and automated reminder workflows.
• Configure registration and engagement-triggered campaigns.
• Monitor campaign performance and optimize based on results.

Creative Development

• Design promotional assets using Canva or similar tools.
• Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
• Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.
• Develop visually compelling campaigns that drive conversions.

Social Media Marketing

• Write and design organic social media posts.
• Develop supporting promotional content across multiple channels.
• Create social asset variations for campaign testing and optimization.

Performance Optimization

• Monitor registration trends and campaign performance metrics.
• Develop creative, messaging, and targeting optimizations.
• Identify opportunities to increase conversion rates and attendance.
• Leverage data and campaign insights to improve future webinar performance.

Qualifications

Required

• 3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
• Strong copywriting skills with demonstrated ability to drive conversions.
• Experience building email campaigns and journeys in marketing automation platforms.
• Proficiency in Canva or similar design tools.
• Experience developing multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Ability to work independently with minimal oversight.

Preferred

• Healthcare, pharmaceutical, medical education, or life sciences marketing experience.
• Experience marketing to physician or healthcare professional audiences.
• Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
• Experience promoting webinars, virtual events, or educational programs.
• Understanding of performance marketing principles and conversion optimization.

Success Metrics

This role will be measured on:

• Webinar registrations generated
• Webinar attendance rates