Digital Media Planner jobs

Digital Marketing, Content & Multimedia Manager

Company: Nexx MD
Location: Vancouver, BC ( North Van and Downtown Vancouver)
Position Type: Full-Time, In-Person
Starting Salary: $45,000 to $65,000 per year, plus performance-based bonuses and extended health benefits

Company Overview

Established in North Vancouver in 2018, Nexx MD is a physician-directed medical aesthetics, wellness, and longevity clinic focused on delivering high-quality, personalized services in a modern and professional environment.

With the opening of our second location in Coal Harbour, downtown Vancouver, Nexx MD is expanding its digital presence, marketing activities, service offerings, and client engagement strategies.

We are seeking an experienced, creative, technically capable, and highly organized Digital Marketing, Content & Multimedia Manager to take full ownership of Nexx MD’s day-to-day marketing and digital content activities.

Position Overview

This is a hands-on, one-person marketing role.

The successful candidate will be Nexx MD’s primary in-house marketing professional and will be expected to personally manage and execute the full range of marketing and digital-content responsibilities.

This is not simply a marketing strategy or agency-management position. The successful candidate must be comfortable personally doing the work, including:

• Photography
• Videography
• Video editing
• Social media content creation
• Graphic design
• Website updates
• Marketing materials
• Digital signage
• SEO support
• Online-store updates
• Email marketing
• Promotional campaigns
• General digital marketing activities

The successful candidate must be capable of taking a project from concept and planning through production, editing, publishing, and performance monitoring.

Professional photography and videography skills are an essential requirement of this position.

Key ResponsibilitiesSocial Media Management

• Manage Nexx MD’s Instagram, TikTok, YouTube, Facebook, and other social media platforms.
• Create and maintain a monthly social media content calendar.
• Personally create, schedule, publish, and monitor posts, stories, reels, short-form videos, and longer-form video content.
• Develop creative concepts for treatments, services, promotions, educational content, staff profiles, events, products, and new programs.
• Monitor relevant social media trends and identify opportunities for Nexx MD.
• Respond to comments, messages, and online inquiries professionally and promptly.
• Work to increase engagement, brand awareness, website traffic, inquiries, and conversions.
• Monitor social media performance and prepare reports regarding reach, engagement, leads, and campaign performance.
• Ensure content complies with clinic policies, patient privacy requirements, and applicable professional advertising standards.

Photography & Videography

Strong photography and videography skills are mandatory for this position.

The successful candidate must be comfortable independently planning, shooting, and editing professional-quality photo and video content.

Responsibilities include:

• Photograph treatments, clinic spaces, products, staff, events, promotions, and marketing campaigns.
• Film professional video content using appropriate cameras, lighting, microphones, and other production equipment.
• Record staff interviews, educational videos, treatment demonstrations, promotional content, social-media videos, and client testimonials where appropriate consent has been obtained.
• Capture professional before-and-after photography while following patient consent and privacy requirements.
• Set up lighting, framing, audio, composition, and camera settings independently.
• Edit photography for digital and print use.
• Edit short-form videos for Instagram Reels, TikTok, and social-media advertising.
• Edit longer-form content for YouTube, websites, events, and digital displays.
• Add captions, graphics, branding, transitions, music, text overlays, and other visual elements.
• Create content optimized for different platforms and screen formats.
• Maintain an organized library of photography, video footage, graphics, templates, and other digital assets.

The candidate must be able to independently produce professional-quality content without relying on an external photographer or videographer for routine marketing activities.

Graphic Design & Marketing Materials

• Design brochures, flyers, catalogues, treatment menus, posters, postcards, promotional cards, advertisements, presentations, and event materials.
• Create digital graphics for social media, email campaigns, websites, advertisements, and television displays.
• Create marketing materials for new services, products, promotions, packages, events, and seasonal campaigns.
• Maintain consistent Nexx MD branding across all materials.
• Prepare files for professional printing.
• Coordinate printing and production with approved suppliers.
• Review materials for accuracy before publication or printing.
• Update marketing materials as services, pricing, promotions, or clinic information change.

Website Management

• Manage routine updates to the Nexx MD website.
• Update service pages, treatment information, staff profiles, promotions, pricing, photographs, videos, and clinic information.
• Create and update landing pages for campaigns, promotions, events, and new services.
• Ensure website information remains current, professional, and accurate.
• Monitor website forms, links, inquiries, and general functionality.
• Coordinate with website developers or external technical providers when advanced technical changes are required.
• Assist with improving website navigation, appearance, usability, and conversion performance.

SEO & Online Presence

• Assist with developing and implementing Nexx MD’s SEO strategy.
• Optimize website pages, headings, written content, images, keywords, and metadata.
• Assist with local SEO.
• Manage and update Google Business Profiles.
• Monitor website traffic, search rankings, and online inquiries.
• Conduct keyword and competitor research.
• Help improve Nexx MD’s visibility across Google and other search platforms.
• Maintain accurate information across online directories and platforms.
• Assist with online reputation management and review monitoring.

Online Store & E-Commerce

• Manage routine updates to the Nexx MD online store.
• Add and update products, services, descriptions, photographs, pricing, promotions, and inventory information.
• Support online sales campaigns and promotional offers.
• Monitor the online customer journey and identify opportunities for improvement.
• Coordinate with suppliers and technical providers where required.
• Support improvements to Nexx MD’s overall e-commerce presence.

Samsung LYNK & Digital Display Systems

• Manage Nexx MD’s web-based interactive television and digital display systems, including Samsung LYNK.
• Upload and schedule promotional videos, treatment information, clinic announcements, educational content, advertisements, and service menus.
• Create multimedia content specifically designed for in-clinic screens.
• Regularly update digital displays so information remains current.
• Monitor displays to ensure they are working correctly.
• Troubleshoot routine content and display issues.
• Coordinate with Samsung or external technical support when necessary.

Digital Advertising & Marketing Campaigns

• Assist with planning and managing paid digital advertising campaigns.
• Create advertising content for platforms such as Google, Instagram, Facebook, TikTok, and YouTube.
• Develop marketing campaigns for services, events, products, promotions, and packages.
• Monitor advertising performance, spending, inquiries, leads, and conversions.
• Recommend campaign adjustments based on results.
• Support email marketing, newsletters, announcements, and client communications.
• Work directly with management to support client acquisition, retention, and revenue growth.

Brand Management

• Maintain and strengthen the Nexx MD brand across digital and physical platforms.
• Ensure public-facing content reflects Nexx MD’s modern, professional, premium, physician-directed image.
• Develop and maintain brand templates and marketing standards.
• Maintain consistent branding across Nexx MD locations.
• Review marketing materials created by external vendors where applicable.
• Support events, collaborations, partnerships, product launches, and promotional activities.

One-Person Marketing Department Responsibilities

This position requires someone who is comfortable acting as the primary in-house marketing resource for Nexx MD.

The candidate must be comfortable independently:

• Planning marketing initiatives
• Creating content
• Taking photographs
• Shooting videos
• Editing videos
• Editing photographs
• Designing marketing materials
• Managing social media
• Updating the website
• Managing digital screens
• Supporting SEO
• Updating the online store
• Preparing promotional campaigns
• Coordinating printing
• Tracking results
• Managing multiple projects simultaneously

The candidate must be highly resourceful and able to move between creative, technical, and marketing responsibilities throughout the day.

Candidates whose experience is primarily supervising marketing agencies, directing large teams, or outsourcing most creative work may not be suitable for this position.

Qualifications & Experience

• Minimum five years of professional experience in digital marketing, content creation, social media management, multimedia production, or a closely related role.
• Professional photography experience is required.
• Professional videography experience is required.
• Strong video-editing skills are required.
• Demonstrated ability to independently shoot and edit high-quality photographs and videos.
• Experience with professional cameras, lenses, lighting, microphones, and related equipment.
• Demonstrated experience managing Instagram, TikTok, YouTube, Facebook, and other social platforms.
• Strong graphic-design skills.
• Experience designing professional digital and print marketing materials.
• Experience updating websites using WordPress, Shopify, or similar platforms.
• Knowledge of SEO, local search, Google Business Profiles, digital advertising, and website analytics.
• Experience with online stores or e-commerce platforms.
• Excellent written and verbal English communication skills.
• Strong attention to deta

Pay: $45,000.00-$65,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• Store discount

Work Location: In person