Digital Marketing jobs in Victoria, BC

WHY WORK AT HOTEL GRAND PACIFIC?

At Hotel Grand Pacific, we believe exceptional guest experiences begin with exceptional people. As one of Victoria's premier independent hotels, we foster a workplace where collaboration, respect, and professional growth are part of our everyday culture.

Our team members enjoy:

• A supportive workplace where teamwork, diversity, and inclusion are valued.
• Competitive compensation and benefits designed to support your health and well-being.
• Employee perks, including full benefits, dry cleaning, parking, hotel, dining, and fitness benefits
• A stunning waterfront location on Victoria's Inner Harbour, just steps from downtown attractions.
• A commitment to sustainability and community, giving employees the opportunity to make a positive impact.
• Meaningful work creating memorable experiences for guests from around the world.

Marketing & Communications Manager

Position Summary

The Marketing & Communications Manager leads the hotel's marketing, digital strategy, public relations, and brand initiatives. This role is responsible for increasing revenue, strengthening brand awareness, and ensuring a consistent guest experience across all marketing channels. Working closely with Sales, Revenue, Operations, Food & Beverage, Human Resources, and external partners, the Manager develops and executes marketing strategies that support the hotel's business objectives.

Key Responsibilities

Marketing & Brand Management

• Develop and execute annual marketing plans that drive revenue across accommodations, meetings, weddings, dining, and hotel experiences.
• Collaborate with Sales and Revenue teams to support occupancy goals, promotions, and need periods.
• Ensure consistent branding, messaging, and visual identity across all marketing channels.
• Manage marketing budgets and evaluate campaign performance using key metrics and ROI.

Digital Marketing

• Manage the hotel website and digital presence, ensuring content is accurate, engaging, and optimized for SEO, AI search (GEO), and Schema.
• Oversee Google Ads, digital advertising, email marketing, and third-party listings.
• Identify opportunities to improve website traffic, direct bookings, backlinks, and online visibility.
• Monitor digital analytics and recommend improvements based on performance.

Social Media & Content

• Plan, create, and schedule engaging content across the hotel's social media channels.
• Capture photo and video content during hotel events and experiences.
• Manage paid social campaigns, influencer partnerships, contests, and community engagement.
• Monitor social channels and respond to guest interactions in a timely and professional manner.

Public Relations & Partnerships

• Develop and implement public relations initiatives that build awareness and enhance the hotel's reputation.
• Build relationships with media, influencers, tourism organizations, and community partners.
• Coordinate media visits, press releases, photography, and promotional opportunities.
• Monitor online media coverage and identify opportunities for awards and industry recognition.

Creative Services & Internal Communications

• Design and coordinate marketing materials, sales collateral, presentations, menus, and promotional assets.
• Work with internal departments to support campaigns, events, recruitment marketing, and employee communications.
• Ensure all creative materials align with brand standards.

Administration & Reporting

• Prepare regular reports on marketing performance, website analytics, social media, public relations, and campaign results.
• Coordinate projects with agencies, designers, photographers, printers, and other vendors.
• Participate in Sales & Marketing planning meetings and support departmental initiatives.
• Perform other related duties as assigned.

Health & Safety

• Follow all hotel Health & Safety policies and emergency procedures.
• Report hazards, maintenance concerns, accidents, or unsafe conditions promptly.

Qualifications

• Degree or diploma in Marketing, Communications, Public Relations, Business, or a related field.
• Three to five years of marketing experience, preferably in hospitality or tourism.
• Experience with digital marketing, SEO, Google Ads, website CMS platforms, social media, and analytics.
• Strong writing, communication, project management, and organizational skills.
• Experience with Adobe Creative Suite, Canva, photography, and video editing is an asset.
• Ability to manage multiple projects, work independently, and collaborate across departments.
• Flexibility to attend occasional evening or weekend events

We thank applicants for their interest but are only able to consider candidates with valid authorization to work in Canada*

Hotel Grand Pacific is committed to creating an inclusive and accessible interview process. Any applicants that will require accommodations during the screening process are encouraged to contact 250 380-4490 to discuss their needs.

Pay: $65,000.00-$70,000.00 per year

Benefits:

• Company events
• Discounted or free food
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• RRSP match
• Wellness program

Work Location: In person