Digital Marketing jobs in Airdrie, AB

Hiring Company: Black Powder Solutions Inc.

Location: Calgary, AB

Employment Type: Full-Time, On-site

About Us

Black Powder Solutions designs and manufactures magnetic separation systems used in oil & gas and industrial process systems to remove sub-micron particulate contamination.

We are part of a group of industrial technology companies including:

• One Eye Industries – Magnetic filtration systems for rotating equipment and industrial fluids
• Safe-T-Spray – Fire prevention systems for heavy mobile equipment
• CleanMud – Magnetic filtration solutions for drilling, oil sands tailings and industrial water treatment

Our technologies operate in demanding industrial environments where equipment reliability, fuel cleanliness, and contamination control are critical.

Position Overview

We are seeking a Technical Marketing Manager with experience in industrial B2B sectors such as oil & gas, mining, energy, or heavy equipment.

This is a highly hands-on role.

The successful candidate will be expected to independently study our technologies, understand industry challenges, and develop technical marketing materials and campaigns without constant supervision.

This role requires someone who is comfortable learning large volumes of technical information, researching industrial processes, and translating that knowledge into credible marketing content and outreach initiatives.

This is not a coordination role for external agencies.

We are looking for someone who can think independently, research deeply, and build content and campaigns from scratch.

The right candidate will be curious, analytical, proactive, and capable of operating with minimal direction.

Key Responsibilities

Industry Research & Technical Understanding

Develop a deep understanding of our technologies and their industrial applications.

Study industry problems across sectors such as:

• oil & gas pipelines
• fuel systems
• mining operations
• rotating equipment reliability
• industrial contamination control

Proactively research market segments, competitors, and applications to identify marketing opportunities.

Translate complex technical topics into clear and credible marketing messaging.

Content Creation & Technical Storytelling

Create technical marketing materials including:

• case studies
• technical articles
• LinkedIn posts
• email campaigns
• website content
• brochures and product sheets

This work requires independent research, interviews with engineers and customers, and analysis of real operational data.

Candidates must be comfortable building technical content from scratch, not simply editing existing materials.

Customer & Partner Engagement

Communicate regularly with:

• customers
• distributors
• industry partners
• internal engineering teams

to gather insights, develop case studies, and support marketing initiatives.

Maintain communication with global distributors and partners to support marketing programs and identify opportunities.

Follow up on inquiries and leads through email and phone.

Strategic Marketing & Market Development

Develop and implement targeted B2B marketing initiatives focused on:

• industry positioning
• lead generation
• distributor development
• new market entry

Identify promising industry segments and develop campaigns tailored to those markets.

Support the sales team with application-specific marketing tools and materials.

Digital Marketing & Events

Create & coordinate digital marketing activities including:

• website updates
• SEO and digital campaigns
• email marketing
• LinkedIn content

Work with external agencies where required.

Organize and support the company’s participation in international trade shows and industry events.

Marketing Operations

Maintain and update marketing assets including:

• brochures and product sheets
• case studies and presentations
• signage and printed materials
• digital content libraries

Ensure all materials remain technically accurate and aligned with company messaging.

Required Qualifications

Minimum 3 years of B2B marketing experience in an industrial sector, such as:

• oil & gas
• mining
• energy
• manufacturing
• heavy equipment

Demonstrated ability to independently research technical topics and create credible industry content.

Strong writing skills for technical marketing materials and case studies.

Experience working with international distributors or channel partners.

Highly organized, self-motivated, and capable of working independently with minimal supervision.

Personal Traits We Value

We are looking for someone who is:

• intellectually curious and eager to learn
• comfortable studying complex technical subjects
• proactive and self-directed
• analytical and detail-oriented
• capable of taking ownership of projects from start to finish

This role requires someone who is willing to dive deep into industrial processes and gradually become a subject matter expert.

Education

University degree in marketing, business, communications, engineering, or a related field.

Travel

Occasional travel may be required to attend trade shows, industry events, and customer sites.

Screening Task (Required)

To ensure applicants have the ability to research and communicate technical topics, shortlisted candidates will be asked to complete a short practical task, which may include:

• reviewing a technical case study
• summarizing an industrial problem
• preparing a short LinkedIn post or marketing summary

The purpose of this task is to evaluate analytical thinking, technical understanding, and communication ability.

Job Type: Full-time

Benefits:

• Casual dress
• Extended health care
• Life insurance
• On-site parking

Experience:

• Industrial/ Oil&Gas marketing: 3 years (required)

Willingness to travel:

• 25% (preferred)

Work Location: In person