Dig Market Research jobs in Toronto, ON

Job Description

• Own the Consumer Insights agenda as a strategic growth function , setting direction on where to play and how to win—using consumer understanding to unlock profitable, sustainable growth.
• Serve as a senior strategic leader and thought partner to BU Marketing and cross-functional leaders, shaping business and brand strategy through rigorous insights and clear point of view.
• Drive end-to-end insight-to-action leadership , translating complex learning into decisive “so-what” implications, recommendations, and prioritized actions that accelerate growth.
• Define and lead the integrated learning strategy across key marketing levers (e.g., communication testing, product/claim testing, packaging testing) for both existing and new products.
• Identify growth opportunities and consumer tensions across the platform—pinpointing where to improve long-term brand equity, relevance, and conversion.
• Lead innovation “dig sites” and pipeline development , partnering with Marketing and R&D to identify, develop, and size a multi-year pipeline of new products and concepts.
• Shape the 3-year Growth Strategy and ensure pull-through into annual brand plans, including strategy, creative development, optimization, and go-to-market decision-making.
• Influence at all levels of the organization (up, across, and down), aligning stakeholders around a common growth narrative and enabling faster, better decisions.
• Create clarity in ambiguity by prioritizing multiple workstreams, setting a plan of action for the team, and driving strong project leadership and results.
• Elevate enterprise capabilities by developing standard methodologies, tools, and ways of working as part of a Consumer Insights Centre of Excellence / transformation agenda.
• Communicate with impact through storytelling , delivering distilled, empathetic insights that build understanding and catalyze action across the organization.
• Lead and develop a high-performing team (3 direct reports) through coaching, mentorship, and talent development—building a strong bench of strategic insight leaders.

• Proven track record in leading strategic consumer & category insights/research to drive business and brand growth in the CPG industry
• Strong people leader with experience coaching, developing, and inspiring high-performing teams; demonstrated leadership credibility in setting vision and driving direction
• Manufacturer/client-side experience supporting a portfolio of products/brands (highly preferred)
• Deep expertise across qualitative and quantitative research methods and tools spanning advertising/communication testing, innovation, brand building, and syndicated services
• Demonstrated ability to distill insights into clear “so-what” implications and mobilize stakeholders—bringing the consumer to the forefront to drive measurable business impact
• Strong track record operating effectively in ambiguity and leading through change management / transformation efforts
• Hands-on experience with POS data (Nielsen/IRI), panel data, and social listening (required)
• Advanced capability with analytical tools and translating data into actionable growth recommendations (required)
• High emotional intelligence (EQ) with the ability to build trusted, effective cross-functional relationships and influence at multiple levels
Exceptional storytelling and communication skills—creative, influential, and executive-ready—with excellent organization and presentation abilities (written and verbal) and proficiency across the Microsoft Office Suite

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks