Database Marketing Specialist jobs

At Strategic Coach, we strive to free up highly successful entrepreneurs and their teams to thrive and grow in a world of rapid change and unpredictability. We pride ourselves on offering world-class coaching to exceptional clients in a positive, growth-focused environment.

We’re looking for a Marketing Technology Operations Specialist driven by excellence and high-impact results. If you’re an exceptionally detail-oriented, proactive problem solver who anticipates technical shifts and excels in Salesforce/Pardot, website optimization, and native, API, and third-party integrations—keep reading.

Imagine being the driving force behind the systems that power our marketing engine. In this role, you’ll help architect and manage our marketing technology ecosystem, ensuring platforms like Salesforce, Pardot, and Marketing Cloud run seamlessly to support high-performing campaigns and accurate reporting.

Working closely with the Marketing Operations Manager, you’ll configure platforms, implement integrations, and maintain the data and tracking infrastructure that keeps everything running smoothly—empowering the team to execute with confidence, measure performance effectively, and continuously improve results.

If you thrive on solving technical challenges and making complex systems work together, this is a meaningful opportunity to shape how our marketing operates and grows!

The position is for you if:

• You are a confident, resourceful, and highly motivated self-starter who can work independently and doesn't require someone looking over your shoulder all day.
• You execute with speed and decisiveness.
• You are a BIG THINKER and a team player who prioritizes teamwork over ego.
• You have a relentless commitment to continuous self-improvement and company growth.
• You have a positive nature and see opportunity within every technical challenge.
• You have high standards for your work. Details matter to you. Data integrity matters to you. Results matter to you.
• You are HUNGRY and EAGER to learn, grow, and become part of a DREAM TEAM.
• You are proactive, not reactive. You consistently seek out and are aware of forecasted digital updates (like iOS privacy shifts) and take initiative to make changes before it’s too late.

We also want you to have:

• Minimum of 5-7 years of prior experience in Marketing Operations or a similar technical role in marketing.
• Salesforce and/or Pardot training (highly preferred).
• Proven experience managing high-level integrations and attribution modeling.
• Experience in a collaborative, high-growth environment.
• Skillset in Salesforce and Pardot configuration and administration.
• Ability to implement and maintain tracking infrastructure across marketing platforms and web properties using tools such as Google Analytics and Google Tag Manager.
• Technical Foresight: Proven ability to anticipate and solve for industry shifts (privacy updates, email deliverability changes).
• Integration Savvy: Use and knowledge of native, API, and third-party integrations.
• Collaboration: Ability to work smoothly within a teamwork structure alongside tech and creative teams.
• Attention To Detail: A "triple-check" personality that ensures data is clean and systems work seamlessly.
• Adaptable & Flexible: Ability to pivot mid-project as company goals or digital landscapes shift.

You’ll be responsible for:

● Salesforce & Pardot Coordination: Support the technical health and configuration of Salesforce and Pardot in partnership with Marketing Operations.

● KPI & ROI Tracking: Implement and maintain the technical connections between marketing platforms and analytics tools to ensure reliable data capture and accurate real-time reporting on campaign performance and ROI.

● Proactive Technical Auditing: Stay ahead of digital updates (OS changes, privacy laws, browser shifts) and implement proactive changes to protect tracking and open rates.

● Website Optimization: Work alongside the website team to implement technical and design changes that support marketing tracking, conversion optimization, and platform integration.

● Webinar Administration: Manage and troubleshoot Zoom for webinars to ensure a first-class experience for our audience.

● Cross-Functional Collaboration: Communicate technical requirements clearly to the tech team and website team to ensure project alignment.

● System Innovation: Constantly look for opportunities to improve current systems and processes to be more effective and efficient.

Why Strategic Coach? We have:

● Exceptional Clients: As a Marketing Technology Operations Specialist, you will play a key role in dramatically improving people’s lives by expanding our marketing scale and impact. Our clients are extraordinary individuals who, because of their involvement in The Strategic Coach Program, will go on to do even more remarkable things in their lives and businesses.

● Extraordinary Culture: As a company that teaches entrepreneurial teamwork and walks our talk, we take a lot of pride in cultivating an extraordinary culture. We are constantly supporting our team members in their own learning and growth as we grow and innovate as a company.

You’ll also get:

● Six weeks of paid time off each year

● Twenty-one flex hours each year

● Flexible and competitive benefits plan

● Access to 24/7 nurse and/or doctor concierge services

● Three paid days off each year to give back to the community

● Insightful assessments to help you identify your own unique set of strengths

● Access to our world-class workshop programs, publications, podcasts, and videos

And much, much more. If you think this position is a right-fit for you, apply today!

To support our talent acquisition efforts, Strategic Coach may leverage AI technology as part of the recruitment process. We have also partnered with skills assessment platforms to help streamline and enhance candidate evaluation.

Strategic Coach is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Consistent with our values and corporate culture, Strategic Coach is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination. If you have an accommodation need, please contact Human Resources in advance of your interview to make appropriate arrangements.

By applying, you agree that the statements made by you are true, complete, and correct to the best of your knowledge. Further, you understand that any falsification of statements, misrepresentations, and/or deliberate omission or concealment of information may be considered just cause for dismissal.

Benefits:

• Company events
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Wellness program
• Work from home

Experience:

• Marketing Operations / similar marketing technical role: 5 years (required)

Work Location: Hybrid remote in Toronto, ON M6K 1Y7