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Job Post Details

Google Ads & DV360 Programmatic Specialist
ALM Corp
Toronto, ON
•
Hybrid work
$30–$40 an hour
Full-time
Apply now

Job details

$30–$40 an hour
Full-time
Hybrid work in Toronto, ON

Full job description

About ALM Corp

ALM Corp is a full-service digital marketing agency headquartered in Toronto, with offices in New York and London. Our team of 60+ professionals delivers SEO, paid media, social, creative and analytics work for businesses across Canada, the US and the UK, and for agencies that partner with us. We work by three principles: transparency, partnership and performance. Our website is www.almcorp.com .

About the role

We are looking for a hands-on specialist who can run performance campaigns in Google Ads and programmatic campaigns in Display & Video 360 (DV360). You will manage multiple client accounts, connect search and programmatic into one plan, and answer for results. This role suits someone who is as comfortable in a search terms report as in a line item setup, and who can explain both to a client.

What you will do

Google Ads

  • Plan, build, manage and optimize Search, Performance Max, Display, Shopping, Video and Demand Gen campaigns
  • Lead keyword research, search term analysis, audience strategy, bidding and budget management
  • Write and test ad copy, and work with designers on new creative and landing pages
  • Improve performance against each client's goals, including ROAS, CPA, lead quality and conversion volume

DV360 and programmatic

  • Build and manage display, video, YouTube, audio and connected TV (CTV/OTT) campaigns in DV360
  • Set up insertion orders and line items, and manage pacing, bidding, frequency and delivery
  • Build targeting using first-party data, third-party audiences, contextual signals, geography and private marketplace deals
  • Traffic and QA creative, and monitor brand safety, viewability and invalid traffic
  • Recommend when programmatic fits a client's goals and budget, and when it does not

Measurement and client work

  • Set up and audit conversion tracking with Google Tag Manager, Floodlight and GA4
  • Build clear performance reports in Looker Studio and turn the data into next steps
  • Present results and recommendations to clients and internal account teams
  • Identify opportunities to grow accounts, including new channels and budget increases
  • Stay current on platform changes, automation and AI tools, and share what you learn with the team

What you bring

Required

  • 5+ years of hands-on paid media experience, with a proven record of improving ROAS or CPA in Google Ads
  • 1+ year of direct, in-platform DV360 experience, including line item setup, optimization and reporting
  • Digital agency experience managing several client accounts at once
  • Working knowledge of GA4, Google Tag Manager and Looker Studio
  • Strong analytical skills, including advanced work in Excel or Google Sheets
  • Clear written and spoken English, and confidence presenting to clients

Nice to have

  • Current Google Ads and Display & Video 360 certifications
  • Experience with Campaign Manager 360 or other DSPs, such as The Trade Desk or StackAdapt
  • Experience with Meta, LinkedIn or Microsoft Ads
  • Experience with CTV/OTT, YouTube and audio campaigns
  • Familiarity with verification tools such as IAS or DoubleVerify
  • Bachelor's degree in marketing, business, statistics or a related field, or equivalent experience

Pay: $30.00-$40.00 per hour

Expected hours: 40.0 per week

Work Location: Hybrid remote in Toronto, ON (Toronto District)

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