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Technical Sales and Marketing Manager
Technical Sales and Marketing Manager
Job details
Full job description
Job Overview
Technical Marketing & Sales Enablement Manager
Location: Ontario, Canada
Company: Measurements International
Employment Type: Full-Time
About Measurements International
Measurements International is a specialized manufacturer of high-precision electrical metrology and measurement systems serving customers around the world. Our products are used by national metrology institutes, calibration laboratories, utilities, manufacturers, research organizations, and other technically demanding customers.
We are looking for a hands-on Technical Marketing & Sales Enablement Manager who can translate complex technical products into clear, professional, compelling marketing and sales material while helping us increase market awareness, generate qualified leads, and support global sales growth.
The Role
This position will take ownership of Measurements International’s customer-facing marketing content and sales-enablement materials.
You will work closely with engineering, product specialists, management, sales representatives, and distributors to create accurate and persuasive product content, improve our digital presence, and execute targeted marketing campaigns.
This is an ideal role for someone who combines strong writing and communication skills with technical curiosity, good visual judgment, and a commercial mindset.
Key ResponsibilitiesMarketing & Sales Collateral
- Create and maintain professional product brochures, catalogs, presentations, application material, and other sales collateral.
- Develop new sales materials for product launches, trade shows, customer presentations, and distributor activities.
- Maintain consistent branding, messaging, terminology, and visual standards across all marketing materials.
- Improve existing collateral to communicate product benefits and competitive advantages more effectively.
Technical Data Sheets & Product Content
- Work with engineering and product experts to develop clear and accurate technical data sheets.
- Translate engineering specifications and technical information into customer-friendly product messaging.
- Maintain and update technical product descriptions, specifications, features, benefits, and application information.
- Ensure published technical information remains accurate and current.
Website Management
- Maintain and update product pages and other content on the Measurements International website.
- Create new pages for products, applications, markets, and technical resources.
- Improve website messaging, organization, and presentation to make it easier for customers to understand our products.
- Coordinate website updates related to new products, specifications, events, and company developments.
- Help improve search visibility and organic traffic through strong technical content and basic SEO practices.
LinkedIn & Digital Content
- Manage and grow Measurements International’s LinkedIn presence.
- Develop a consistent publishing schedule.
- Create content around products, applications, customer installations, trade shows, technical topics, company news, and industry developments.
- Work with internal teams to identify useful stories, photos, technical insights, and customer success examples.
- Monitor engagement and use performance data to improve future content.
Marketing Campaigns & Lead Generation
- Plan and execute targeted marketing campaigns for specific products, industries, applications, and customer segments.
- Develop email campaigns and other outbound marketing initiatives.
- Create campaign landing pages, messaging, sales materials, and calls to action.
- Support campaigns aimed at existing customers, prospective customers, distributors, laboratories, utilities, manufacturers, and other relevant markets.
- Help identify opportunities to reach new markets and customer groups.
Sales Enablement
- Develop tools that help the sales team and distributors communicate the value of Measurements International products.
- Create sales presentations, product comparison material, customer case studies, application examples, and technical marketing resources.
- Support sales representatives with customized material for important opportunities.
- Help ensure consistent product messaging across internal sales teams and international representatives.
- Work with sales personnel to understand common customer questions and objections and develop content that addresses them.
Performance & Analytics
- Track marketing activity and report on key indicators such as:
- Website traffic and inquiries
- LinkedIn growth and engagement
- Email campaign performance
- Qualified leads generated
- Campaign response rates
- Sales opportunities influenced by marketing
- Use performance data to continuously improve campaigns and content.
Qualifications
We are looking for someone with a strong combination of communication, marketing, technical, and organizational skills.
Required
- Strong written English and professional business communication skills.
- Experience creating B2B marketing or sales content.
- Ability to understand technical products and explain them clearly to customers.
- Experience developing brochures, presentations, product literature, or similar collateral.
- Experience maintaining website content using a content management system.
- Experience creating and managing LinkedIn or other professional social media content.
- Strong project-management and organizational skills.
- Ability to work independently and manage multiple projects at the same time.
- Strong attention to detail, particularly when working with technical specifications.
- Comfortable working directly with engineers, technical specialists, salespeople, and senior management.
Preferred
Experience in one or more of the following industries would be highly valuable:
- Test and measurement
- Electrical engineering
- Metrology or calibration
- Scientific instrumentation
- Laboratory equipment
- Industrial automation
- Power systems
- Transformer testing
- Electronic instrumentation
- Technical manufacturing
A technical, engineering, scientific, marketing, communications, or business education would be an asset, but demonstrated ability and relevant experience are more important than a specific degree.
Skills That Would Be an Asset
- Adobe InDesign, Illustrator, Photoshop, Canva, or similar design tools
- WordPress or other website content-management systems
- Email marketing platforms
- CRM systems
- Google Analytics or similar web analytics tools
- Search engine optimization
- Basic photography and video editing
- Technical writing
- Trade-show marketing
- Distributor or channel marketing
- International B2B marketing
What Success Looks Like
Within the first year, the successful candidate should help Measurements International achieve:
- A consistently professional and modern library of brochures and product literature.
- Accurate and standardized product data sheets.
- A more current, informative, and effective website.
- A consistent and engaging LinkedIn presence.
- Regular targeted marketing campaigns.
- Improved sales and distributor support material.
- Increased qualified inquiries and sales opportunities.
- Better visibility into which marketing activities are contributing to business growth.
The Ideal Candidate
The ideal candidate is someone who enjoys taking ownership.
You can sit down with an engineer, understand a sophisticated measurement product, determine what matters to the customer, and turn that information into a polished brochure, website page, data sheet, LinkedIn post, or campaign.
You are comfortable working in a specialized technical environment and understand that accuracy and credibility are just as important as creativity.
You are also commercially minded. Your goal is not simply to create attractive marketing material; your goal is to create material and campaigns that help Measurements International generate opportunities and grow sales.
Why Join Measurements International
This is an opportunity to have a meaningful impact in a specialized Canadian technology company with customers around the world.
You will have significant ownership over the company's marketing function and the opportunity to shape how Measurements International presents its technology, products, and expertise to the global market.
How to Apply
Please submit your resume along with examples of relevant work.
Examples may include brochures, technical data sheets, websites, LinkedIn content, email campaigns, presentations, case studies, or other B2B marketing materials.
Candidates are encouraged to briefly describe their experience marketing technical or industrial products and provide examples of marketing activities that contributed to lead generation or sales growth.
Pay: $75,000.00-$95,000.00 per year
Benefits:
- Casual dress
- Dental care
- Flexible schedule
- On-site parking
- Paid time off
Work Location: In person