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    • This is completed by developing, implementing and measuring advertising and promotions within the online e-gaming industry.
    • View all iSTORM New Media jobs - Kingston jobs - Digital Marketer jobs in Kingston, ON
    • Salary Search: Online Marketing Managers salaries in Kingston, ON
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Online Marketing Managers
iSTORM New Media
Kingston, ON K7K 5W7
Full-time
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Job details

Pay information not provided
Full-time
Kingston, ON K7K 5W7

Full job description

You could be perfect for this position if you are confident as the primary lead in the development and implementation of online marketing efforts for e-gaming brands. You will be responsible for online media buying, marketing and promotional expertise. Your goal is to drive increased site traffic, market share and target audiences. This is completed by developing, implementing and measuring advertising and promotions within the online e-gaming industry. You are dedicated to being a corporate expert on the consumer, competition, business drivers, partners, and trends for online marketing in the e-gaming business. You will create best of breed programs and promotions that maximize company benefit.

What will you do:

  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Compile lists describing product or service offerings

Tools / Technologies:

  • Data base user interface and query software: Data entry software, AEC Software FastTrack, ClearEDGE, MySQL, Databox
  • Customer relationship management CRM software: MarketSharp, Constant Contact, Salesforce.com Salesforce CRM, Salesforce software, Sage SalesLogix
  • Analytical or scientific software: Lyris HQ Web-Analytics Solution, The MathWorks MATLAB, StataCorp Stata, SPSS, SAS
  • Web platform development software: Cascading Style Sheets CSS, Hypertext markup language HTML, Extensible HyperText Markup Language XHTML, Dynamic hypertext markup language DHTML, Drupal
  • Data base management system software: Apache Hadoop, Apache Cassandra, Apache Hive, NoSQL, Apache Pig
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