SEO SEM Analyst jobs

About Surex

Surex is Canada’s largest online Insurance Marketplace™. We are proudly a digital-first company, with a core focus on insurance innovation and customer service excellence powered by industry-leading technology. Surex has been named one of the Globe & Mail's Top Growing Companies, recognized by the Fintech Business of the Year Awards and listed on Canadian Business' Growth 500 for three years in a row. We have also been designated as a "Top Insurance Workplace" by Insurance Business Canada.

At Surex, our mission is to protect Canadians. Our humble roots began in small town Alberta, and we have grown to offer insurance in nine provinces and all territories. More than one million Canadians choose to shop, compare and purchase insurance on our site every year.

Most importantly, Surex is a people-first company. We strive to craft the best experience for our employees by creating an inclusive, collaborative, challenging, and remote first-environment where insurance professionals can learn and solve problems on a daily basis.

Summary

As an SEO and AI Search Specialist, you will bridge the gap between traditional search engine optimization and the future of AI-powered answer engines. Reporting directly to the Director of Content and AI Search, the primary goal of this position is to maximize organic traffic, enhance brand authority, and drive lead generation across both traditional search engines (like Google and Bing) and generative AI engines (like Claude, Gemini and ChatGPT). You will design strategies to ensure our digital presence is not only discoverable but also highly preferred, referenced, and cited by Large Language Models (LLMs).

Responsibilities & Duties

• Develop Optimization Strategies: Formulate and execute comprehensive SEO and GEO (Generative Engine Optimization) blueprints to boost search rankings and maximize conversational AI visibility.

• Optimize Content for SEO and AI Readability: Structure, engineer, and refine web content (such as authoritative articles, FAQs, and structured tables) to align with best practices.

• Conduct Keyword & Prompt Research: Analyze traditional search queries and reverse-engineer conversational prompts used by audiences to discover and compare brands in AI-powered tools.

• Manage Technical Foundations: Lead technical website audits, manage structured data and schema markup, and optimize site parameters such as indexability, Core Web Vitals, and overall performance.

• Monitor Brand Mentions & Citations: Track and benchmark Share of Voice, brand authority, and accuracy of representation in AI response engines while identifying strategic content gaps.

• Build AI Automations: Standardize and optimize internal workflows by developing prompt frameworks and implementing automation tools to enhance day-to-day organic search performance.

• Collaborate Cross-Functionally: Coordinate with product marketing, content writers, outreach specialists, and web development teams to maintain consistent, search-ready digital assets.

Qualifications & Skills

• Experience: 3+ years of professional experience in SEO, Technical SEO, Content Strategy, or related growth marketing, with experience optimizing for Generative Engine Optimization (GEO).

• AI & LLM Understanding: Solid comprehension of how LLMs retrieve, interpret, and cite online content, coupled with experience in tracking AI visibility.

• Technical SEO Competence: Strong expertise in website architecture, crawling, schema.org deployment, and international/multilingual optimization.

• Analytical Proficiency: Skilled in working with search data from Google Search Console, Google Analytics, SEMrush, Ahrefs, and emerging AI-visibility platforms.

• Content Engineering: Background in analyzing editorial quality and crafting precise, conversational, and definitive copy.

• Proactive Agility: An experimental, data-driven mindset with the ability to swiftly adapt to new algorithms and emerging search engine tech.

• Education: Bachelor’s degree in Marketing, Communications, Information Systems, or equivalent hands-on industry experience.

Why work with Surex?

• Growth Opportunities – We invest in your professional development with clear career paths, mentorship, and ongoing training.

• Innovative Environment – Work with cutting-edge tools and technologies in a culture that encourages creativity and forward-thinking.

• Impactful Work – Your contributions make a real difference to our customers and the communities we serve.

• Collaborative Culture – Join a team that values diversity, inclusion, and teamwork, where every voice matters.

• Work-Life Balance – Flexible REMOTE work to support your personal and professional life.

• Competitive Benefits – Comprehensive health & dental coverage to reward your hard work.

  
  

Sounds like you? Click below to apply!

Apply directly through our website or contact cbosch@surex.com

Surex Insurance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.