Integration New Media jobs

iNet Media is looking for a Contract (1 Year) Google Ads (Pay Per Click) and Social Media Ads Specialist to join our existing digital marketing team and contribute to managing Google Ads (Pay Per Click) and Social Media Advertising for our clients in various industries. The Role will take over for a 1 year Maternity leave with potential to move to a permanent full-time position.

We are looking for an individual with hands on Digital Agency level experience with Google Ads and Meta (Facebook/Instagram) Ads.

The candidate must reside in Calgary and possess a strong understanding of Google Ads, (Pay Per Click), Meta (Facebook/Instagram), LinkedIn Email/In Mail Marketing, Microsoft (Bing) Advertising and Online Display Advertising. The candidate must have agency experience managing B2B & B2C Clients. You enjoy working collaboratively with a team, possess strong attention to detail skills and can execute at lightning speed with a focus on attention to detail and KPI goals.

The candidate must also be passionate about new digital marketing trends and staying current with the latest trends and best practices in digital marketing.

Most importantly, you treat your client’s digital marketing advertising campaigns/projects as if it were for your very own business.

Must Reside in Calgary.

You are:

• A Google and Social Media Ad Specialist and have built, managed, monitored and optimized multiple marketing campaigns across different business verticals.
• Able to work in a fast-paced, collaborative work environment where your hard work is valued and appreciated?
• Adept at interpreting data with an outstanding attention to detail, analyzing data through analytics tools like GA4.
• Business minded with impeccable organizational skills.
• Experienced in Product feed management in Google Merchant Centre.
• An expert at digital marketing and marketing analytics.
• Able to set up tags/triggers in Google Tag Manager & Test for accuracy in GTM and GA4.
• Able to quickly identify a business’ key needs and opportunities, and adapt digital marketing solutions built to their needs.
• Willing to work in a fun, friendly and exciting team culture?
• Motivated and willing to work in a fun office work environment?
• Excited at the opportunity to advance your career and earn a lucrative salary

Primary Responsibilities:

• Plan, develop, build, manage and optimize all digital marketing solutions including but not limited to Google Ads Pay-Per-Click (PPC), Online Display and Social Media Ads that incorporate tactical integration, creativity and analytics.
• Develop a defined digital marketing strategy for multiple clients with specific objectives, goals and KPI’s
• Collaborate with Sales and Management team weekly to manage accounts and execute a client specific marketing roadmap.
• Measure, report and assess performance of all digital marketing campaigns against goals and decipher data with the ability to demonstrate actions to be taken.
• Guide reporting and analytics at channel level for traffic, revenue, spend, ROI and other KPI’S.
• Identify trends and actionable insights to optimize spend and performance.
• Maintain expert-level knowledge of trends and best practices in digital marketing and technology with the ability to execute all tactics.
• Prioritize digital marketing tactics based on potential impact to projects.

Skills and Experience Required:

• Minimum 3 years of experience managing Google Ads/PPC with preference for relevant certifications (Google Ads Certified, Google analytic Certified, Meta, etc.).
• Minimum 3 years professional experience in digital marketing, marketing strategy and analytics.
• Proven track record of success in an agency environment with ability to showcase and highlight past marketing campaigns.
• Valid Google Ads Certifications (PPC, Display, Analytics, Shopping, Video and Mobile)
• Product feed management in Google Merchant Centre.
• Google ADs conversion & GA4 events setup and testing.
• Conversion Rate Optimization - CRO experience is an asset.
• Proficient with Microsoft office tools.
• Experience with GA4, GTM, GMC, Meta ADs Manager, Linkedin ADs & CRMs.
• Experience working with Lead-Gen and E-Commerce Businesses.
• Microsoft Advertising Search Certification, Microsoft Advertising Native & Display Certification, Microsoft Advertising Shopping Certification and Microsoft Advertising Certified Professional accreditations is an asset.
• Proficient with Microsoft office tools.
• Familiarity or experience with AI Platforms.
• Familiarity or experience with new TikTok Ads platform
• Excellent communication skills (both oral and written)

Additional Perks

• 3 weeks vacation to start, plus we take the entire Christmas break off. This does not come out of your three weeks vacation so technically our employees receive approx 4.5 weeks of holidays a year.
• All stat holidays off
• Team building events and team lunches.
• Great team environment - All work completed very collaboratively.
• Educational seminars and events.
• Free parking
• Free snacks/refreshments/energy drinks/coffee

Job Types: Full-time, Contract

Pay: $45,000.00-$65,000.00 per year

Benefits:

• Casual dress
• Company events
• Discounted or free food
• On-site parking
• Paid time off
• Tuition reimbursement

Ability to commute/relocate:

• Calgary, AB: reliably commute or plan to relocate before starting work (required)

Experience:

• Google Ads: 3 years (preferred)
• Social Media Display Advertising: 2 years (preferred)
• Digital and/or Marketing Agency: 2 years (preferred)

Language:

• English (preferred)

Licence/Certification:

• Google Ads Certification (preferred)

Work Location: Hybrid remote in Calgary, AB