Auto West jobs

Auto West BMW is looking for an enthusiastic results-driven Sales Manager to support our Sales team as we provide exceptional experiences for our customers, in line with our mission to build customer relationships for life.

The Sales Manager is responsible for the day-to-day execution and performance of the BMW sales team. This is a hands-on leadership position focused on supporting Sales Consultants, maximizing every sales opportunity, ensuring consistent execution of dealership processes, and delivering an exceptional BMW client experience.

Key Responsibilities

· Maintain an active and visible management presence on the sales floor.

· Lead the daily execution of sales activities and ensure the team remains focused on dealership objectives.

· Support Sales Consultants throughout the entire sales process, from initial client engagement through negotiation and delivery.

· Monitor showroom traffic and ensure opportunities are distributed and managed effectively.

· Assist with deal structuring, negotiations, trade discussions, and closing clients.

· Support both New BMW and BMW Certified Pre-Owned sales activity.

· Assist with vehicle appraisals and trade-in processes when required.

· Support merchandising, vehicle readiness, and presentation standards.

· Assist in resolving client concerns quickly, professionally, and fairly.

· Support compliance with dealership policies, BMW Canada requirements, privacy legislation, and applicable regulatory requirements.

Qualifications & Experience

· Previous automotive sales experience required.

· Previous automotive sales management or leadership experience strongly preferred.

· Premium or luxury automotive experience is an asset.

· Strong understanding of dealership sales processes, CRM systems, lead management, desking, negotiations, and closing.

· Demonstrated ability to coach and motivate a sales team.

· Strong communication, organizational, and problem-solving skills.

· Ability to operate effectively in a fast-paced BMW dealership environment.

· Strong understanding of customer experience and relationship-based selling.

· Valid driver’s license.

Why partner with us?

• Canadian Auto World Employer of Choice 2026
• Competitive compensation.
• Industry leading benefits plan.

Job Type: Full-time

Pay: $150,000.00-$200,000.00 per year

Benefits:

• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Store discount
• Vision care

Application question(s):

• What do you know about the AWG & our dealerships, and why do we appeal to you as a place of employment?
• What specific strengths do you think bring to this opportunity?
• What strategies do you use to ensure high levels of customer satisfaction on the sales floor?
• Describe how you would manage a conflict between two team members on the sales floor.
• How do you motivate and engage your team during slow sales periods or market downturns?

Licence/Certification:

• Driving Licence (required)
• VSA Licence (required)

Work Location: In person