And Lifecycle Manager jobs
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- Amazon.com.ca, ULCToronto, ON
- $91,600–$153,000 a year
- Full-time
- Paid time off
- Vision care
- Dental care
- Profit sharing
- RRSP
- Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets.
- We are seeking a data-driven, analytically rigorous…
- Arc'teryxNorth Vancouver, BC
- $108,000–$142,000 a year
- Full-time
- Employee stock purchase plan
- Paid time off
- Vision care
- Dental care
- Employee assistance program
- RRSP match
- Completing product lifecycle, including implementation, maintenance, and end-of-life.
- You will be responsible for a product’s lifecycle from inception through…
- Fidelity InvestmentsToronto, ON
- $105,000–$129,000 a year
- Full-time
- RRSP match
- RRSP Contribution
- Define audience strategy and lifecycle targeting frameworks.
- Contribute to scalable lifecycle frameworks and reusable patterns.
- O HRD - 5-Star Benefit Program.
Marketing LifeCycle Manager
Easily applyJetson HomeNorth Vancouver, BC- $87,000–$97,000 a year
- Full-time +1
- Vision care
- Dental care
- Life insurance
- Disability insurance
- Extended health care
- Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at…
- Super.comCanada
- $151,000–$206,000 a year
- Full-time
- Paid time off
- 6+ years of hands-on lifecycle / CRM marketing experience, including building and scaling lifecycle programs.
- Greater Toronto Area (City of Toronto, York Region…
Senior Manager, Lifecycle Marketing
Easily applyQuestrade Financial GroupToronto, ON M2N 5M9- $130,000–$160,000 a year
- Full-time
- Paid vacation
- This includes at least 3+ years in a senior leadership or managerial role, with direct experience managing a team of specialists or managers.
Senior Manager, Lifecycle Marketing
Easily applyQuestrade Financial GroupToronto, ON M2N 5M9- $130,000–$160,000 a year
- Full-time
- Paid vacation
- This includes at least 3+ years in a senior leadership or managerial role, with direct experience managing a team of specialists or managers.
- CienaMontréal, QC
- Full-time
- Employee stock purchase plan
- Paid time off
- Vision care
- Dental care
- Paid sick leave
- Employee assistance program
- Lead the extended operations team through all product lifecycle (LCM) phases, including R&D, NPI, sustaining, and EOL.
- View all Ciena jobs - Montréal jobs - Supply Chain Manager jobs in Montréal, QC
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- MejuriToronto, ON
- $115,000–$130,000 a year
- Full-time +1
- Dental care
- Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus.
- Proven Commercial Impact: A track record of building and…
- View all Mejuri jobs - Toronto jobs - Marketing Manager jobs in Toronto, ON
- Salary Search: Lifecycle Marketing Manager (12-18month Contract) salaries in Toronto, ON
- See popular questions & answers about Mejuri
Senior Manager, Product Lifecycle Marketing
Easily applyWave HQToronto, ON- $145,000–$160,000 a year
- Have operated in a product-led SaaS model and understand adoption-driven and lifecycle growth.
- Ensure launches/enhancements are supported across lifecycle,…
View similar jobs with this employerCoVetToronto, ON- Pipeline influenced and revenue attributed to lifecycle programs.
- Generate measurable revenue through lifecycle marketing programs.
- View all CoVet jobs - Toronto jobs - Manager jobs in Toronto, ON
- Salary Search: Email Lifecycle Manager salaries in Toronto, ON
- PhoenixToronto, ON
- $90,000–$120,000 a year
- Full-time
- Paid time off
- Extended health care
- Segment our customer base using behavioural, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage.
- View all Phoenix jobs - Toronto jobs - Senior Marketing Manager jobs in Toronto, ON
- Salary Search: Senior Lifecycle Marketing Manager salaries in Toronto, ON
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View similar jobs with this employerLifecycle Marketing Manager
Easily applyAfterShipVancouver, BC- $90,000–$110,000 a year
- Paid time off
- Commuter benefits
- Flexible schedule
- Document workflows, campaign processes, and playbooks as the lifecycle function matures.
- This role sits within the Product team and plays a central part in…
- View all AfterShip jobs - Vancouver jobs - Marketing Manager jobs in Vancouver, BC
- Salary Search: Lifecycle Marketing Manager salaries in Vancouver, BC
Product Manager, NPD & Product Lifecycle Management
Easily applyOften replies in 1 dayLGC GroupVaughan, ON- $90,000–$95,000 a year
- Paid time off
- Vision care
- Dental care
- RRSP match
- Provide product support for transactional sales activities, including lifecycle pricing, substitutions, and availability‑driven decisions.
Lifecycle and Community Manager
Easily applyOften replies in 1 dayRVezyOttawa, ON K2P 0G2- $90,000–$120,000 a year
- Full-time
- Paid time off
- Dental care
- Paid sick leave
- Stock options
- Paid vacation
- Flexible schedule
- Built and managed complex lifecycle journeys in Braze.
- Worked closely with Product teams on lifecycle or onboarding initiatives.
- View all RVezy jobs - Ottawa jobs - Community Manager jobs in Ottawa, ON
- Salary Search: Lifecycle and Community Manager salaries in Ottawa, ON
- See popular questions & answers about RVezy
- Integrity AdvocateRemote
- Full-time
- Dental care
- Life insurance
- Employee assistance program
- RRSP
- 3+ years of people leadership experience managing customer-facing teams and/or managers.
- Oversee managers responsible, when applicable, for Customer Support and…
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Job Post Details
Sr. Marketing Manager - Lifecycle Strategy & Analytics, Prime Video International - O&O Marketing - job post
3.53.5 out of 5 stars
Toronto, ON
$91,600–$153,000 a year - Full-time
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Job details
Pay
- $91,600–$153,000 a year
Job type
- Full-time
Location
Toronto, ON
Benefits
Pulled from the full job description
- Paid time off
- Vision care
- Dental care
- Profit sharing
- RRSP
Full job description
DESCRIPTION
Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do.
The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support markets across Europe, Latin America, Canada, and more.
We are seeking a data-driven, analytically rigorous marketing leader who will be responsible for defining and driving the Lifecycle Strategy & Analytics function for Prime Video International. This role sits at the intersection of customer intelligence and marketing execution, translating complex behavioral data into actionable cohort strategies that power lifecycle marketing across all our international markets.
As the Sr. Marketing Manager – Lifecycle Strategy & Analytics, you will be the strategic backbone of the O&O Lifecycle Marketing team. You will be responsible for (1) identifying and sizing the highest-impact customer segments and cohorts to prioritize in 2026 and beyond, accounting for differences across market archetypes, (2) mapping customer behaviors and movement patterns across O&O channels to surface trends and insights that directly inform the experimentation roadmaps of Lifecycle Marketing Managers, and (3) building and maintaining the analytical frameworks, reporting cadences, and measurement infrastructure that enable the team to track cohort performance, quantify marketing impact, and communicate progress to leadership.
Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment with multiple regional stakeholders.
Key job responsibilities
The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support markets across Europe, Latin America, Canada, and more.
We are seeking a data-driven, analytically rigorous marketing leader who will be responsible for defining and driving the Lifecycle Strategy & Analytics function for Prime Video International. This role sits at the intersection of customer intelligence and marketing execution, translating complex behavioral data into actionable cohort strategies that power lifecycle marketing across all our international markets.
As the Sr. Marketing Manager – Lifecycle Strategy & Analytics, you will be the strategic backbone of the O&O Lifecycle Marketing team. You will be responsible for (1) identifying and sizing the highest-impact customer segments and cohorts to prioritize in 2026 and beyond, accounting for differences across market archetypes, (2) mapping customer behaviors and movement patterns across O&O channels to surface trends and insights that directly inform the experimentation roadmaps of Lifecycle Marketing Managers, and (3) building and maintaining the analytical frameworks, reporting cadences, and measurement infrastructure that enable the team to track cohort performance, quantify marketing impact, and communicate progress to leadership.
Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment with multiple regional stakeholders.
Key job responsibilities
- Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets. Size each cohort, establish clear entry/exit criteria, and articulate the strategic rationale for prioritization, accounting for market-level differences in customer composition and behavior.
- Analyze customer behavior across O&O channels (Storefront, Email, Amazon retail, etc.) to identify patterns, inflection points, and opportunities. Translate these insights into actionable briefs that power the experimentation strategies of Lifecycle Marketing Managers.
- Develop a deep understanding of how lifecycle dynamics differ across market archetypes (ship-first, video-first, expansion markets). Identify transferable learnings and market-specific nuances that inform differentiated strategies.
- Partner closely with Finance, Growth & Engagement Managers, Data Science, BI, and Personalization teams to perform deep dives, validate hypotheses, and identify trends/patterns that can be addressed with marketing interventions.
- Serve as the connective tissue between analytics and execution, ensuring that insights generated from data are translated into clear, prioritized recommendations that regional Lifecycle Marketing Managers can act on.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.
CAN, ON, Toronto - 91,600.00 - 153,000.00 CAD annually
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