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    • Coordinate shopping center visual merchandising, signage and advertising programs.
    • BA or BS degree with emphasis in sales, marketing, or business.
    • Comfortable working with GA4, Looker Studio, Supermetrics and digital advertising platforms to monitor, analyze, automate, and optimize campaign performance.
    • Définir et piloter la stratégie marketing ainsi que le plan marketing annuel, en cohérence avec la stratégie globale des marques et les priorités business de…
    • Un atout: expérience de produit digital de type Web app et SAAS.
    • Maîtrise de la création de contenu digital et traditionnel.
    • Meta ads (gestion de campagnes).
    • Strong written and verbal communication skills.
    • Coordinate paid amplification and whitelisting with Social Media Leads and agency partners.
    • Mettre en œuvre des campagnes de marketing numérique sur toutes les plateformes de médias payants, conformément aux stratégies définies par le responsable du…
    • Reporting directly to the Director of Marketing, this individual will collaborate closely with cross-functional teams to strengthen brand presence, drive…
    • Une marque à faire rayonner.
    • On cherche un·e directeur·trice marketing d’expérience capable de voir loin, de penser grand et de contribuer à écrire le prochain…
    • Participer à la gestion des sites web et assurer la mise à jour du contenu, notamment des promotions, des menus, des pages et des informations destinées aux…
    • College diploma (DEC) or Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent experience.
    • Participer activement à l’élaboration et à la mise en œuvre du calendrier marketing.
    • Aider à l'élaboration des automatisations marketing pour renforcir…
    • The ideal candidate would possess a minimum of 2 years of related experience and a visual arts related university degree.
    • Job Type: Fixed term contract.
    • Conseiller les clients sur les placements médias, les budgets, la structure des comptes et les orientations créatives, en fonction du funnel, des audiences et…
    • Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid…
    • Laisse ta marque sur une marque que tout le Québec connaît..
    • Aujourd’hui, on est aussi à la maison, grâce à nos produits prêts à emporter.
    • Ce qu’on t’offre.
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Business Development and Marketing Director
Premium Outlets Montreal
Mirabel, QC
$80,000–$120,000 a year
Permanent, Full-time
Apply now

Job details

$80,000–$120,000 a year
Dental care, RRSP match, On-site parking
Permanent, Full-time
Weekends as needed
Mirabel, QC

Full job description

Job Description DMBD

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

  • Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
  • Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
  • Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
  • Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
  • Coordinate shopping center visual merchandising, signage and advertising programs
  • Maintain effective media relations by fielding media calls and preparing responses
  • Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
  • Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

  • BA or BS degree with emphasis in sales, marketing, or business
  • 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
  • Flexibility to work varied schedules including weekends and evenings
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Some overnight travel required
  • Ability to think strategically

LEADERSHIP CABABILITES:

  • Strong organization and coordination skills
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously

Pay: $80,000.00-$120,000.00 per year

Benefits:

  • Dental care
  • On-site parking
  • RRSP match

Work Location: In person

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