Our client, Dairy Farmers of Manitoba (DFM), is seeking a General Manager to provide strategic and operational leadership for the organization. Reporting to the Board of Directors, the General Manager translates DFM’s strategic plan into a clear operational plan and represents Manitoba’s dairy producers provincially and nationally.

As the dairy industry evolves, this role has grown from an operational focus to a strategic mandate, balancing long-term planning with steady leadership. The successful candidate will bring a strong business mindset and change management skills to navigate regulatory and industry shifts, along with the emotional maturity to lead a talented, tenured team while protecting DFM’s culture and stakeholder trust. This is a role built for the long game, where results and relationships are built over years, not quarters.

Responsibilities will include:
Executing DFM’s strategic plan and leading development of a concrete operational plan
Getting to know the team and organization, guiding priorities and workloads
Protecting and strengthening DFM’s culture
Serving as the face and voice of DFM within the province, the Western Milk Pool and national discussions
Building strong relationships with Western Canada’s dairy General Managers and national counterparts
Representing Manitoba’s interests firmly and diplomatically within the national dairy landscape
Working closely with the finance leader on fiscal responsibility and growth opportunities
Reporting regularly to the Board of Directors on results and organizational status

Who are we looking for?

About you
You are a principled, analytical and fair leader with the confidence and trustworthiness to earn credibility across a wide range of stakeholders. You are an excellent communicator with a genuinely supportive, positive approach to people management, and the emotional intelligence and patience to lead a valued team through change while protecting a strong organizational culture.

More specifically, you will bring:
Progressive senior leadership experience, ideally within agriculture, agri-business, supply management or a member/producer-based organization
Strong analytical and business financial acumen, with the ability to interpret complex policy, pricing and market information
A demonstrated ability to lead change management and achieve staff buy-in
Experience leading successful growth in a scaling organization, including new revenue creation
Excellent communication and negotiation skills, managing internal and external stakeholders
Experience representing an organization to government and industry, ideally in a regulatory environment
A Bachelor’s degree in Business, Accounting, Finance, Human Resources, Agricultural Business or a related field is strongly desired

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