Lead Generation and Research Specialist

The Challenge

Good sales start with good research.

When our team understands a community’s priorities, projects, and constraints, conversations become meaningful instead of reactive.

Driftscape is a Waterloo-based tourism platform that helps BIAs, municipalities, and tourism teams bring their destinations to life through self-guided tours, scavenger hunts, and shop-local campaigns. Communities like Bruce County, Uptown Yonge, and Cabbagetown use Driftscape to drive exploration, support local businesses, and understand what’s working, all without extra staff or complicated tools.

As we grow, we want to be deliberate about where we invest our energy. This role ensures our outreach is grounded in context, clarity, and strong qualification.

Your Role

You’ll be the intelligence behind our sales efforts, building high-quality, pre-qualified lead lists so the team can prioritize the right opportunities.

You’ll research tourism regions, BIAs, museums, and economic development organizations across Canada, the U.S., and other English-speaking markets, helping us understand who is a strong fit and why.

This is a remote role based in Southern Ontario, with a flexible four-day work week totalling 32 hours. You can structure your hours in a way that works for you, as long as the research is thorough, deadlines are met, and communication stays clear. We care about outcomes, not clock-watching.

What You’ll Do

• Find the right people: Identify decision-makers such as Executive Directors, Tourism Coordinators, and Event Planners across BIAs, DMOs, municipalities, and tourism boards
• Map the right accounts: Spot signs of fit like shop local campaigns, seasonal events, or organizations using outdated systems
• Build segmented lead lists: Organize leads by region, segment, and priority level
• Enrich contact data: Confirm roles, emails, LinkedIn URLs, and relevant context
• Flag key opportunities: Surface RFPs, funding announcements, or pilot-ready projects

What You Won’t Do

• Cold call or prospect by phone
• Pitch, negotiate, or close deals
• Own quotas
• Spend your days stuck on Zoom

Required Qualifications

• Minimum 2 years of direct lead generation or sales prospect research experience. This is a non-negotiable requirement.
• Must be located in Southern Ontario and legally eligible to work in Canada

You’ll Thrive in This Role If You

• Love spotting patterns and connecting dots
• Have experience researching contacts for sales, partnerships, or fundraising
• Are comfortable using HubSpot, Google, and spreadsheets
• Can quickly understand what makes a good lead and why
• Enjoy working independently, without much hand-holding
• Are genuinely interested in community development, tourism, or tech-for-good

Bonus Points For

• Familiarity with BIAs, DMOs, tourism organizations, or municipal structures
• College or university degree

What We Offer

• Work from home, for real. No commute. No office politics. No forced 9 to 5. You’ll work remotely, with a flexible 4-day schedule (32 hours per week). Arrange your hours in a way that works for your life, as long as the work gets done and communication stays clear.
• Room to grow. As you ramp up and succeed, there is opportunity to increase your weekly hours or expand your responsibilities.

Compensation and benefits

• Annual salary: $41,600
• Health Care Spending Account
• Stock options
• A tight-knit team that moves fast, cares about real community impact, and skips the fluff

Key Skills

• Lead research and qualification
• Account and market research
• Identifying decision-makers and buying signals
• Information synthesis and prioritization
• List building and segmentation
• Attention to detail and data accuracy
• Strong written notes and internal communication
• Comfort with Lead Generation tools, Google, and spreadsheets
• CRM familiarity (HubSpot or similar)
• Pattern recognition across regions and segments
• Time management and independent work habits
• Curiosity about tourism, community development, and local economies

Job Type: Part-time

Pay: $41,600.00 per year

Expected hours: 32 per week

Benefits:

• Casual dress
• Employee assistance program
• Flexible schedule
• Stock options

Application question(s):

• List the tools you have used for lead generation in the past.
• Tell us one thing you do to make your lead generation efforts more successful.
• Why is this role appealing to you?

Experience:

• direct experience in lead generation: 2 years (required)

Location:

• Ontario (required)

Work Location: Remote