Communications Coordinator (Part-Time 20 - 30 hours/week)

About Hogan’s Alley Society (HAS)

Hogan’s Alley Society (HAS) is a Vancouver-based non-profit organization whose mission is to advance the social, political, economic, and cultural well-being of people of African descent (Black People) through the delivery of inclusive housing, built spaces, and culturally informed programming. For years, the Society has been a leading advocate for people of African Descent in Metro Vancouver who have endured the legacies of so-called urban renewal, residential displacement, and the attempted erasure from Vancouver’s historical narrative.

Scope of Role

Reporting to the Executive Director with support and direction from the Manager, Partnerships and Community Engagement, the Communications Coordinator will be instrumental in advancing Hogan’s Alley Society’s mission by effectively managing and implementing HAS’ communication and branding strategy. This individual will be responsible for uniting HAS’ strategic direction and brand identity, refining HAS’ corporate communications plan, and prioritizing communication initiatives across a suite of communications platforms and marketing channels.

Primary Responsibilities

Communication and Branding Strategy:

• Develop a communication and branding strategy and an annual communications and marketing plan that aligns with HAS’ mission and values to drive engagement, awareness, and visibility.
• Uphold and promote HAS’ brand identity and messaging consistency across all communication materials and channels.

Content Creation and Management:

• Create clear, concise, comprehensive, compelling, and engaging content, including newsletters, publications, website content, case studies, success stories, speeches, press releases, social media updates, and reports to effectively communicate our mission, achievements, and impact.
• Maintain digital media archives including photos and videos, ensuring all media and privacy requirements are adhered to.
• Ensure the HAS website is up to date with relevant content, news, and event information. Collaborate with the web administrator to improve user experience and functionality.
• Develop and execute email marketing campaigns to engage supporters, donors, and volunteers. Monitor and analyze email campaign performance to optimize results.
• Create visually appealing graphics and materials for print and digital use, such as brochures, information sheets, meeting portfolios, and social media graphics.

Media and Public Relations:

• Build and maintain relationships with local, regional, and national media outlets. Put forward story ideas and coordinate interviews/meetings to secure media coverage for HAS. Maintain a media database of contacts.
• Seek opportunities to enhance HAS and its reputation publicly.
• Assist in the promotion of fundraising events, community outreach initiatives, and workshops to maximize attendance and participation.

Data and Metrics Analysis:

• Monitor and analyze communication metrics and report on the effectiveness of communication strategies. Use data insights to make informed improvements.

Crisis and Reputation Management:

• Develop escalation protocols for managing communication crises should they arise.
• Exercise tact and diplomacy in dealing with sensitive, complex, and confidential situations.

Partnership and Resource Management:

• Manage external agencies, consultants, and freelancers on project deliverables such as website consulting, graphic design, copy editing, media relations, and other communications or marketing needs.
• Develop and maintain a customer relationship management system to track relationships and contact information.
• Track and analyze communication and marketing budgets that are set by the Executive Director.
• Identify and pursue opportunities for partnerships and collaborations with community organizations, businesses, and government entities.
• Manage and nurture existing partnerships to maximize mutual benefits.

About You:

• 3-5 years of experience in communications, public relations, or a related role, preferably within a non-profit setting and ideally with a start-up non-profit
• Diploma or certificate in communications, marketing, or a related field (or equivalent experience) .
• Clear, direct, and sensitive in your communication skills
• Proficient in social media management, email marketing platforms, graphic design, and related software
• Strong organizational and interpersonal skills are essential
• Knowledge of Indigenous communities, the ongoing impact of colonialism, and Black history in Canada
• Lived experience, particularly if you reside in the community you serve, is invaluable and reflective of the people HAS serves.
• Proficient in MS Office, content management systems, and social media platforms.
• Flexible and adaptable, capable of making quick decisions and knowing when to seek guidance.
• Strong consultative and relationship-building skills
• Embrace HAS's mission and values, is committed to anti-oppression work, and understand the risks associated with serving vulnerable populations.
• Proactive self-starter, able to work independently, set priorities, solve problems, and is resourceful.

Closing date:

Positions will remain open until filled.

Thank you in advance to all applicants.

Hogan’s Alley Society acknowledges that we work and organize on the ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səl̓ílwətaʔɬ (Tsleil-Waututh) First Nations. We offer our commitment to working in good relations with First Nations, Metis, and Inuit peoples and to working in solidarity to address the long-lasting impacts that colonialism, genocide, and systemic racism have had on Indigenous peoples.

Job Types: Part-time, Permanent

Pay: $25.64-$30.77 per hour

Expected hours: 20 – 30 per week

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Application question(s):

• Please tell us briefly how your lived experience and/or close connection to the Black or Indigenous communities in Canada have prepared you for this role.

Work Location: In person