How to write a Web Designer job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Web Designer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Web Designer job titles

    Web Designer
    Senior Web Designer
    Web Designer (with Adobe Creative Cloud proficiency)
    Web Designer (Part-Time)
    Web Developer

Web Designer job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Web Designer job summary

Our marketing firm needs a professional Web Designer with experience in WordPress content management systems to take over the graphic and user interface design of our website. We’re looking for a candidate who has created and maintained functional, attractive websites for companies with 50+ employees. We want to talk to you if your portfolio includes clean, modern, responsive websites with excellent navigational structures and detailed linking. If you stay current with the latest in web design and development trends, you’d be a great fit for this position.

Web Designer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Web Designer responsibilities

    Create PSDs for visual layout of web pages and convert each design into HTML and CSS
    Maintain and update all JQuery plugins for website
    Implement and maintain high-quality SEO policies and incorporate them with content produced for the website
    Remove any “dead” links immediately and respond to issues with site functionality
    Create mock-ups for proposed project pages and update them as needed

Web Designer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Web Designer skills

    2+ years’ professional (paid) web design experience
    Bachelor’s in Computer Science, Graphic Design or related field, or 3+ years’ additional experience
    Knowledge of content marketing a plus
    Proficiency with web forms
    Advanced Photoshop and Illustrator skills
    Knowledge of WordPress standards and functionality
    Professional portfolio with at least 5 designs for internal review

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