Telemarketer Job Description: Top Duties and Requirements

A Telemarketer, or Call Centre Professional, sells a variety of products, promotes campaigns, and/or collects donations for charities. Their duties include making cold calls, persuading potential customers to make a purchase, and identifying reliable prospects, mostly through lead generation and data gathering.

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Telemarketer duties and responsibilities

There are several duties a Telemarketer must carry out during their day-to-day work. General duties and responsibilities they need to excel at include:

  • Identifying potential sales to quickly determine the appropriate amount of time to dedicate to each call
  • Persuading potential customers to make a purchase or take another kind of action using a prepared script with price quotations and additional information
  • Completing orders by recording purchases, names, and addresses as well as other important information
  • Understanding customers’ needs and determining what offerings suit them best
  • Handling complaints or questions from customers and clients
  • Gathering data on sales leads for further marketing analysis
  • Maintaining a clean and safe working environment
  • Following protocol to keep customers’ personal information secure and adhering to quality assurance standards
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Telemarketer Job Description Examples:


Example 1

Bilingual Telesales Representative -Base Salary plus Commission- Canon Canada is looking for an Telesales Representative to join our growing team! In this role, you will have direct contact with future and current clients, setting up appointments, and finding potential customers for our Outside Sales team. You’ll be the first step in the prospecting process, generating outbound leads and qualifying their potential. Our Sales team will rely on your persuasive abilities and creative methods of finding potential customers by gathering data on new prospects, identifying future sales opportunities, and confirming interest with existing clients. What We're Looking For: Maintain contact with existing client base by supporting relationships and developing sales opportunities via “cold calls” and/or email Proactively contact all prospects and identify qualified leads; acquire information regarding clients’ needs and satisfaction, lead nurturing, and customer info regarding expired equipment/buy-out requests Screen inbound leads using Marketing Automation software from sources such as website and landing page forms ([website]), and direct phone calls Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service Manage prospect lists and generate quality leads by scheduling product demonstrations and invitations to special events Update CRM (Salesforce) customer data and record information from new leads and prospects Achieve monthly as for closed business and Sales Qualified Leads in Salesforce What We're Looking For: Fluent in English and French High-volume cold calling appointment setting, lead generation, and customer success experience Excellent communication skills, including the ability to craft exciting emails that pique prospect interest and result in new business A high level of professionalism to understand customer issues and identify an appropriate resolution or response Strong project and process management skills to develop and continuously improve call scripts and take customer notes CRM and technical skills to enter data notes and lookup client information in Salesforce or other databases Ability to manage calls and email efficiently WHAT’S IN IT FOR YOU Benefits Comprehensive health coverage plan that includes medical, dental and vision Life insurance, disability and wellness programs Vacation, Paid Personal Time and Sick days Matching RRSP contribution & Profit Sharing Program Tuition Assistance Program for professional continuing education Discounts on Canon products, retailers, memberships and more! Employee PERKS Employee referral program Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products. Community involvement Come and join our team and reap the rewards as we work to take Canon to the next level! We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a casual and professional work environment. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. Should you require any accommodations, please indicate this on your letter and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us via email at or via phone at 1-[phone number] or [phone number] Since [phone number], Canon Canada has been the leading provider of consumer, business, professional and medical digital imaging innovation. Technology continuously changes, but our vision and commitment to delivering exceptional solutions and great customer experiences never does. Headquartered in Brampton, Ontario, with 12 additional offices across the country, Canon is the preferred choice for technology and services that enhance the lives of people and drive business performance. We are committed to the highest level of customer satisfaction and loyalty, and provide 100% Canadian-based service and support for every product we distribute. Every day our team comes to work excited to tackle real-world challenges, conceive new ideas and develop groundbreaking, innovative solutions — to make a difference for our customers, our business partners, our colleagues and our company. We’re proud of the difference we make for our customers and our business partners, and in the communities where we live and work.

What does a Telemarketer do?

Telemarketers spend most of their time making cold calls to potential customers and persuading them to either buy a product or service or donate to a particular charity, depending on where the Telemarketer works. Telemarketers work across a number of industries and may work for any company that has a product or service to sell to customers or businesses. Occasionally, Telemarketers promote certain campaigns such as political movements and candidates in upcoming elections. Generally, Telemarketers will have a set of customers or clients they will call to pitch. 

Telemarketer skills and qualifications

Candidates must be able to demonstrate extensive knowledge of the product or service they are selling. Equally important, Telemarketers must also possess a particular set of skills, the following being the most important for the position:

  • Communication skills, specifically over the phone
  • Persuasiveness and the ability to convince strangers to take the desired action
  • Persistence and being able to answer questions and address concerns
  • General customer service skills including active listening and empathizing with customer needs
  • Focus and the ability to make multiple sales a day in accordance with established sales quotas
  • Negotiation skills to help the customer understand how the product or service meets their needs
  • Patience to take an appropriate amount of time with sales leads to answer their questions and hear their concerns

Telemarketer experience requirements

Look for candidates who have previous experience in telemarketing and sales or related experience in a customer service role. Candidates that are comfortable speaking on the phone or in their ability to make a sale are more likely to be successful. So candidates who have worked in reception, food service, or retail are likely to have transferrable skills.

Telemarketer education and training requirements

Telemarketer positions do not have standard education and training requirements, but you could seek candidates with a high school diploma or GED. You may need to provide on-the-job training for specific product and service knowledge. Telemarketers may also need coaching that focuses on a phone script and how to keep potential customers engaged in conversation. Mentioning on-the-job training in the job description will attract a wider range of candidates.

Telemarketer salary expectations

According to Indeed Salaries, the average pay for a Telemarketer in Canada is $16.08 per hour. Keep in mind, however, that wages vary based on the experience of the worker, the location, and the hiring company.

Job description samples for similar positions

If a Telemarketer isn’t exactly what you’re looking for, some related job description samples include:

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Telemarketer job description FAQs

What qualities make a good Telemarketer?

The most essential quality any Telemarketer needs is persuasiveness, as it contributes to a Telemarketer’s ability to make a sale. Telemarketers should also have empathy, good communication skills, and be active listeners.

What are the day-to-day duties of a Telemarketer?

The duties of a Telemarketer are generally the same regardless of the kind of calls they’re making. Telemarketers make calls to people and promote a product or service that they may need. Most Telemarketers have specific targets for how many phone calls to make per day or how many sales to secure. Telemarketers may also identify prospects and solicit potential customers.

What should you look for in a Telemarketer resume?

Previous experience as a Telemarketer is a plus, but a candidate can still be successful without this background. Look for candidates that showcase their communication skills, ability to multitask, attention to detail, and patience in their Telemarketer resume.

What are the different types of Telemarketers?

There are four different kinds of Telemarketers. Outbound Telemarketers focus on cold calling prospective customers while Inbound Telemarketers answer calls from customers who take the first step to connect. Additionally, there are Lead Generation Telemarketers that gather helpful data for strategy development. Meanwhile, the primary goal of Sales Telemarketers is to close deals over the phone.

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