Special offer 

Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*

Sponsored jobs are 4.5X more likely to result in a hire.**
  • Invite matched candidates to apply
  • Increase your visibility in job search results
  • Appear to more candidates longer

Telemarketer Job Description: Top Duties and Requirements

A Telemarketer, or Call Centre Professional, sells a variety of products, promotes campaigns, and/or collects donations for charities. Their duties include making cold calls, persuading potential customers to make a purchase, and identifying reliable prospects, mostly through lead generation and data gathering.

Build a Job Description

Telemarketer duties and responsibilities

There are several duties a Telemarketer must carry out during their day-to-day work. General duties and responsibilities they need to excel at include:

  • Identifying potential sales to quickly determine the appropriate amount of time to dedicate to each call
  • Persuading potential customers to make a purchase or take another kind of action using a prepared script with price quotations and additional information
  • Completing orders by recording purchases, names, and addresses as well as other important information
  • Understanding customers’ needs and determining what offerings suit them best
  • Handling complaints or questions from customers and clients
  • Gathering data on sales leads for further marketing analysis
  • Maintaining a clean and safe working environment
  • Following protocol to keep customers’ personal information secure and adhering to quality assurance standards
Build a Job Description

Telemarketer Job Description Examples:

What does a Telemarketer do?

Telemarketers spend most of their time making cold calls to potential customers and persuading them to either buy a product or service or donate to a particular charity, depending on where the Telemarketer works. Telemarketers work across a number of industries and may work for any company that has a product or service to sell to customers or businesses. Occasionally, Telemarketers promote certain campaigns such as political movements and candidates in upcoming elections. Generally, Telemarketers will have a set of customers or clients they will call to pitch.

Telemarketer skills and qualifications

Candidates must be able to demonstrate extensive knowledge of the product or service they are selling. Equally important, Telemarketers must also possess a particular set of skills, the following being the most important for the position:

  • Communication skills, specifically over the phone
  • Persuasiveness and the ability to convince strangers to take the desired action
  • Persistence and being able to answer questions and address concerns
  • General customer service skills including active listening and empathizing with customer needs
  • Focus and the ability to make multiple sales a day in accordance with established sales quotas
  • Negotiation skills to help the customer understand how the product or service meets their needs
  • Patience to take an appropriate amount of time with sales leads to answer their questions and hear their concerns

Telemarketer experience requirements

Look for candidates who have previous experience in telemarketing and sales or related experience in a customer service role. Candidates that are comfortable speaking on the phone or in their ability to make a sale are more likely to be successful. So candidates who have worked in reception, food service, or retail are likely to have transferrable skills.

Telemarketer education and training requirements

Telemarketer positions do not have standard education and training requirements, but you could seek candidates with a high school diploma or GED. You may need to provide on-the-job training for specific product and service knowledge. Telemarketers may also need coaching that focuses on a phone script and how to keep potential customers engaged in conversation. Mentioning on-the-job training in the job description will attract a wider range of candidates.

Telemarketer salary expectations

According to Indeed Salaries, the average pay for a Telemarketer in Canada is $16.08 per hour. Keep in mind, however, that wages vary based on the experience of the worker, the location, and the hiring company.

Job description samples for similar positions

If a Telemarketer isn’t exactly what you’re looking for, some related job description samples include:

Ready to Hire?Build a Job Description

Telemarketer job description FAQs

What qualities make a good Telemarketer?

The duties of a Telemarketer are generally the same regardless of the kind of calls they’re making. Telemarketers make calls to people and promote a product or service that they may need. Most Telemarketers have specific targets for how many phone calls to make per day or how many sales to secure. Telemarketers may also identify prospects and solicit potential customers.

What are the day-to-day duties of a Telemarketer?

Previous experience as a Telemarketer is a plus, but a candidate can still be successful without this background. Look for candidates that showcase their communication skills, ability to multitask, attention to detail, and patience in their Telemarketer resume.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found