Social Media Manager Job Description: Top Duties and Requirements

A Social Media Manager, or Community Manager, is responsible for managing a brand’s online presence through various social channels. Their duties include developing engaging content, create an online community for the brand, and create an online image that is representative of the brand and what it aims to promote.

 

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What does a Social Media Manager do?

A Social Media Manager’s main responsibility is managing the online representation of the brand through their own social networks, such as Instagram, YouTube, Facebook, Pinterest, and TikTok.

They are also in charge of brand messaging and engagement with customers online. A Social Media Coordinator may create and promote the content whereas the Social Media Manager may develop the strategy and tactics behind the content. A Social Media Manager will help build the brand identity online through content and visuals that are representative of the brand and its products or services.

 

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Social Media Manager Job Description Examples:

 

Example 1

Bella Group of Companies is looking for a talented social media manager to administer our online marketing presence. You will be responsible for creating original text and photo content, managing posts, and responding to followers, assisting with day-to-day IT issues, and marketing our wide range of services. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. * Design, market, and manage Bella Properties website. * Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news) for all aspects our services. * Design and implement social media strategy to align with business goals. * Assist/Handle in-office IT issues, troubleshoot issues and find resolutions. * Collaborate with other department, like leasing, construction, and customer service to ensure brand consistency. * Communicate with followers, respond to queries in a timely manner and monitor customer reviews. * Oversee social media accounts’ design, keeping it up to date with local trends for services provided. * Stay up to date with current technologies and trends in social media, design tools and applications. *Requirements: * * Proven work experience as a social media manager * Proven experience in website building, design, and management is considered an asset * Hands on experience in content management * Excellent copywriting skills * Ability to deliver creative content (text, image, and video) * Solid knowledge of all social media platforms * Excellent communication skills * Analytical and multitasking skills * BSc degree in Marketing or relevant field *Benefits: * Competitive Wages Flexible Hours Remote and Office Work Job Types: Full-time, Permanent Experience: * Social Media Marketing: 1 year (preferred)

Example 2

*Rank Media Agency is currently hiring an experienced social media manager with agency experience. We’re looking for someone who can balance a diverse mix of clients, develop well-thought-out campaigns and must have experience with paid strategies on social platforms.* *We are a passionate, driven, and creative team who strive for being the best in the digital world. Our team never settles on mediocrity, loves to win for our clients and we have a blast doing it.* *As the successful candidate, you will be expected to keep Rank at the forefront of the social evolution. You will be expected to develop the right social media campaigns for our clients (with a focus on revenue generation for e-commerce clients), identify potential opportunities, put your ideas into action, choose the right content for the right audience and measure the ROI of your campaigns.* *Responsibilities: * * *Take ownership of accounts and work with the Director of Social Media and account managers to develop new strategies, ideas and delegate monthly tasks.* * *Manage and execute content strategies across various social media platforms, including but not limited to Facebook, Instagram, Twitter, Linkedin, Pinterest, and TikTok.* * *Develop and execute paid media strategies on Facebook, Instagram, LinkedIn, Pinterest, and TikTok to generate conversions.* * *Optimize, analyze and report on both organic and paid campaigns.* * *Conduct ongoing competitive analysis.* * *Meet and present creative concepts for strategies to potential and existing clients.* * *Create email marketing strategies and manage their deployment.* * *Be aware of progress or decline on all campaigns and act proactively for ways to improve campaigns.* * *Keep up to date with all industry trends, insights, topics and best practices.* *Requirements: * * *4+ years experience in social media marketing.* * *Experience in running advertising campaigns on platforms including but not limited to Facebook, Instagram and LinkedIn, Pinterest and TikTok. Must have experience running revenue-generating campaigns.* * *Experience with social media content creation, including social media calendars and ad copy, across various channels and media types.* * *Ability to prioritize tasks in a fast-paced environment.* * *Experience utilizing social media management software such as Creator Studio and Later.* * *Experience building and growing brands on social media.* * *Experience working at an agency.* * *Experience with Google Analytics.* * *Facebook/paid media certifications are an added value.* * *Experience in email marketing strategies, including workflows (experience with Klaviyo is preferred).* * *Strong track record of managing resources, including budgets.* * *A motivated individual, comfortable with rapid changes.* * *Passion for social media marketing.* * *Excellent verbal and written communication skills.* *Who we are: * *At Rank, we’re committed to building a culture where everyone has the opportunity to do meaningful work and be recognized for their efforts. We’re proud of the company culture we’ve built to make Rank a place that people love to be a part of. We spend days building strategies and marketing campaigns for a growing community of esteemed clients.* *The perks at Rank Media Agency: * *You will join a team of tight-knit digital marketers, and have access to: * * *Working remotely* * *Bi-weekly virtual 5@7s* * *Health & wellness initiatives* * *Great healthcare benefits* *Seniority: Mid Level* *Job Types: Full-time, Permanent* *Salary Range - $55,000 - $65,000 CAD * Job Types: Full-time, Permanent Salary: per hour Benefits: * Dental care * Extended health care * Paid time off * Vision care * Wellness program * Work from home Schedule: * 8 hour shift * Monday to Friday Application question(s): * Located in Canada Experience: * Social Media Marketing: 4 years (required) * Agency: 2 years (preferred) * Email Marketing: 2 years (preferred) * Facebook Advertising: 4 years (required) Expected start date: 2022-01-31

Example 3

*_Social Media Manager Duties & Responsibilities: _* There are several important duties and responsibilities of the social media manager in any industry. These are some of the most common tasks a social media manager should be able to complete daily: * Develop content to increase community engagement online * Maintain the brand persona through the brand's online channels (don't worry, we have a brand guide) * Utilize the social channels most relevant to the brand on a daily basis and/or those predetermined by the Creative Director * Respond to customer inquiries through social networks * Play a key role in successful social media ad campaigns that will generate sales/leads * Work with relevant influencers or complementary brands to grow the company's social following organically * Work together with the marketing department and graphic designers to create compelling content for publication or campaigns _*Skills & A good social media manager candidate will have some of the following skills: * Excellent oral and written communication skills * Advanced knowledge of social channels relevant to the company's success * Ability to work on tight deadlines * Flexibility * Strong analytical skills * Introductory knowledge of social media advertising platforms * Basic understanding of the following applications is valued but not required: Agorapulse, Canva, Discord, Google Workspace Suite. _*Experience Requirements*_ As a social media manager, we're looking for your input on how we can keep our strategies and content relevant to where the industry is at and where it is going! To be effective at prioritizing accounts and duties, a social media manager requires a fundamental understanding of marketing strategy. You should be experienced in concept application throughout varied forms of outreach. _*Education & Training Requirements*_ As a social media manager at SocialSquared, you must be legally allowed to work in Canada (Canadian Citizen, Permanent Resident, International Student). With respect to training, you will work directly with our creative director and many others from our growing team to learn the ins and outs of social media in a digital age where trends move quickly. Certificates, diplomas, and degrees are an asset but not required. Show us you've got what it takes! Job Types: Part-time, Permanent Part-time hours: 15 per week Salary: From $16.00 per hour Additional pay: * Bonus pay * Commission pay Benefits: * Company events * Flexible schedule * Work from home COVID-19 considerations: All work is done remotely for the time being, any client meetings or internal meetings are all done remotely. Shift availability: * Day Shift (preferred)

Example 4

We are looking for an Expert Social Media Manager with an innate sense of what works in the social space that will also grow engagement, followers and help drive traffic. Successful candidates are those who eat, breath, sleep and can talk social media across current and emerging platforms, including linear broadcasts, Facebook, Instagram, SnapChat, Twitter, TikTok, YouTube and any new ones that pop up. You must have your finger on the pulse of industry-wide best practices to increase and track our online engagement while also growing traffic. We are looking for an idea generator who is a self starter with loads of experience. *Company Description* The DNA of East Coast Lifestyle is simple: it’s about being proud of where you’re from. Specializing in everything surf, snow and street, East Coast Lifestyle gives everyone an opportunity to wear their heart on their sleeve with fresh designs and high quality clothing. East Coast Lifestyle allows you to bring a piece of home with you wherever you go – helping you connect with your coast from around the world. Our national office is located in Halifax, Nova Scotia. Our work culture is inclusive, diverse, dynamic, fun, and high-paced. [ Must be located or willing to relocate to Halifax. ] *Social Media Manager Responsibilities* You will work alongside our management team to provide & execute a social media schedule on a monthly & quarterly basis while tracking engagement & growth. In this role, you will drive campaign and channel strategies that ladder back into our Social and Content Strategy. The position requires excellent organizational skills and the ability to interface and communicate at a senior level both internally and externally. * 1 to 3 years of experience developing and driving social marketing campaigns/initiatives from inception to execution for leading brands * Manage and maintain ECL’s social channels and be responsible for creating content. * Manage content and be able to write in the tone of voice to attract our customers. * Work alongside our customer service manager to moderate follower comments & adapt as necessary. * Organically grow a social following with strategic engagement and networking. * Work alongside the CEO and Operations Manager to generate new ideas for our fans to drive communications. * Develop hashtag strategies to improve reach consistently. * Monthly reporting on social media engagements. * Continuous monitoring of data and use those metrics to optimize posts. * Keep on top of program trends and be able to recommend and implement new tools to serve our customers. *Qualifications* * Professional experience in social media management * Understanding of and experience with Facebook, Instagram, Twitter, Youtube, GoogleAds, TikTok and LinkedIn. * Creative thinking, strong communication skills, attention to detail, good problem-solving skills. * The ability to meet deadlines and work in a high paced environment. * A proactive, resourceful and solution-oriented ‘can-do’ attitude * Excellent written and spoken communication skills are essential. *Please Apply By Providing: * * A cover letter stating a brief overview of your success growing brands * Resume *Experience: * * Facebook Business Manager: 2 years (preferred) * Instagram 2 years (preferred) * Facebook 2 years (preferred) * Facebook Advertising: 2 years (preferred) * SEO: 2 years (preferred) * Social Media Marketing: 2 year (required) Job Types: Full-time, Permanent Salary: $20.00-$24.00 per hour Benefits: * Casual dress * Dental care * Extended health care * On-site parking * Store discount * Vision care Schedule: * Monday to Friday Experience: * Social Media Marketing: 2 years (preferred)

Social Media Manager duties and responsibilities

There are several important duties and responsibilities of the Social Media Manager in any industry. These are some of the most common tasks a Social Media Manager should be able to complete daily:

  • Develop a marketing strategy for social media
  • Develop content to increase community engagement online
  • Create a brand persona through the brand’s online channels
  • Utilize the social channels most relevant to the brand on a daily basis
  • Respond to customer queries through social networks
  • Create successful social media ad campaigns that will generate sales/leads
  • Work with relevant influencers or complementary brands to grow the company’s social following organically
  • Work together with the marketing department and graphic designers to create compelling content for publication or campaigns

 

Social Media Manager skills and qualifications

A good Social Media Manager candidate will have some of the following skills:

  • Excellent oral and written communication skills
  • Advanced knowledge of social channels relevant to the company’s success
  • Excellent interviewing skills
  • Ability to work on tight deadlines
  • Flexibility
  • Strong analytical skills
  • Advanced knowledge of social media advertising platforms

 

Social Media Manager experience requirements

A Social Media Manager should have some experience as a writer, public relations assistant, or even as a social media content creator. Social Media Coordinators may have less practical experience. A Social Media Manager should have more experience for this management role.

 

Social Media education and training requirements

A good candidate for a Social Media Manager role will have a university degree in Journalism, Communications, Public Relations, Marketing or a related discipline. 

 

Social Media Manager salary expectations

According to Indeed Salaries, the average hourly rate for a Social Media Manager is $17.94. The salary varies based on important factors like location, qualifications, experience and type of industry.

 

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Social Media Manager job description FAQs

 

What is the difference between a Social Media Manager and a Marketing Manager?

A Social Media Manager will be responsible for marketing of the brand and representation of the brand through social media. They also run ad campaigns on social channels. The Marketing Manager develops the general marketing strategy for the brand and its products through traditional techniques like press releases, media contacts, articles, and print advertisements. These strategies vary from social strategies to some degree since they are targeting different audiences.

 

What skills does a Social Media Manager need?

Excellent communications skills — both oral and written — are key to the Social Media Manager position. They should also have the skills to maximize each social media outlet relevant to the company’s growth and success. They must also have excellent interpersonal skills as they are required to interview or collaborate with people in various industries every day. A Social Media Manager should also be a creative thinker, have an ability to provide quality customer care, and demonstrate a high level of professionalism.

 

What should you look for in a Social Media Manager's resume?

The most important features to look out for on a resume are experience and education. A successful Social Media Manager candidate will have a university degree in a relevant discipline. You should also look for practical work experience as an employee or intern. A successful candidate for a Social Media Manager position will also include experience in the industry and a developed contact base, as well.

 

What are the day-to-day tasks of a Social Media Manager?

A Social Media Manager is responsible for creating a content calendar for each social channel. They will also develop social media content and ad campaign strategies, engage with users online, and utilize social media channels to create a brand image and push the company further toward success. They will determine the brand’s online voice and the organic strategy behind growing the online fan base.

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