Sales Representative Job Description: Top Duties and Responsibilities

A Sales Representative, or Salesperson, is a professional who sells, rents, or leases goods and services to customers in a retail or business setting. They may sell products to other businesses or directly to consumers. Their duties include learning the wants and needs of customers, informing customers of proper use and care for products, and negotiating purchasing terms with clients or customers. 


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What does a Sales Representative do?

Sales Representatives sell products, goods, and services to new and existing customers. They build relationships with customers, pitch products or services, negotiate sales prices, contact customers throughout the sales process, and answer any questions customers have about the product. Sales Representatives find new sales leads through client referrals or cold calling. A Retail Sales Representative directly assists customers when they enter the store and helps them find a product best suited for them. Sales jobs usually are very competitive and performance-driven, meaning that Sales Representatives will have quotas and targets that they must meet or exceed. 


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Sales Representative Job Description Examples:


Example 1

Description: NSK Canada Inc. is seeking an Inside Sales Representative / Sr. Inside Sales Representative that is fluent in French & English (written and verbal). This position is available for our Brampton or Montreal office. This position is responsible for an assigned group of customer accounts. The responsibilities include handling request for ations, order maintenance, expediting orders and forecasting. Has a good working knowledge of CRM systems (ABS, RAS, Salesforce, etc.) as well as other related systems. Is customer focused and interfaces with customers and various departments to meet customer requirements. Must be capable of working under limited supervision. Works with aftermarket customers, which requires a thorough understanding of our full product line. Also, must have basic knowledge of product make-up and design as well as thorough knowledge of nomenclature and technical catalogs. This position needs to have an understanding of OEM through distribution and competitive pricing. A good understanding of forecast planning and production management is required. Manages customer accounts by following through on requests for es, maintaining orders and forecast, working with various departments to meet customer requirements. Understands ISO/QS[phone number]requirements for contract review and related elements and standard operating procedures. Receives and follows through on requests for es by investigating customer product requirements, product availability, lead-time and pricing. May research and prepare a variety of specialized reports related to shipment performance, quality, premium freight, customer trends, correctives actions, customer rating, etc. Has a thorough understanding of RMAs, debits and credits in order to resolve discrepancies. May conduct training for these issues. Builds strong customer relationships through professional communication by phone, email, fax or customer website. An Active participant within a team environment empowered to act and make recommendations to accomplish continuous improvement. Responsible for carrying the emergency reopening computer as assigned. Qualifications: This job requires a minimum of a High School Diploma or Equivalent and 2-4 years of experience; preferably a Technical Diploma or Associate’s Diploma and 4 to 6 years of experience. Must be fluent in French and English (verbal and written) Minimum of 5 years' experience in the power transmission industry (bearing sector preferred) Benefits Offered: Generous vacation and holidays Medical, dental, vision insurance Life insurance Short-term and long-term disability Flexible Spending Account Generous retirement savings plan (RSP) Bonus Plan Competitive Salary with Benefits NSK is an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.

Example 2

_Bilingual Inbound Tele-sales Representative _ _Bilingual Spanish - Inbound Telesales_ _Inbound Telesales Agent - Spanish Bilingual_ Aptitude 360 is an Omni-Channel Support firm specializing in Data Science & Analytics, Contact Centre BPO & Talent Acquisition. As a company, Aptitude 360 supports voice, email, chat, mail processing, social, mobile interactions, data entry and payment processing through both live agents and AI in over 15 different languages. *About You* * Excellent command of the Spanish & English language (verbal and written) * Excellent communications skills; able to think and respond quickly * Clear and articulate speaker with the ability to have a meaningful conversation with customers * Computer savvy; can use multiple applications simultaneously (testing will be administered) * Ability to handle and overcome rejection * Committed, ambitious, & enthusiastic * Passionate about meeting sales targets and providing an excellent customer experience * Enjoys working in a fast-paced environment * Flexible to work between Mon – Fri 9:00 am - 8:00 pm *The Opportunity* Bilingual Spanish Customer Service Representative. Reporting to the Sales Team Manager, the Inbound Tele-Sales Representative will be responsible for providing best in class customer experience on every customer interaction and maximize sales potential by educating our customers on how our client's products and services makes it easy to save money on electricity by switching to 100% Green Energy from renewable sources. * Exceed customer experience and sales expectations * Handle inbound and outbound calls * Converting inbound inquiries to sales based on our customers on our client's products and services * Use multiple web-based applications to navigate current offers and promotions * Review, verify and update customer information to determine eligibility * Answer existing and potential customer inquiries with accuracy and urgency * Actively promoting and selling products and services * Setup new accounts over the phone * Provide prompt, courteous and efficient service that exceeds customer expectations * Work as a team to achieve and exceed targets *Requirements* * Bilingual Spanish and English * Minimum of 2 years 2 years of Inside Sales Call Center experience * Industry knowledge and/or experience working with renewable energy products is a strong asset * Results-driven individual who takes initiative to drive the business * Ability and aptitude to recognize and positively address performance challenges * High School Diploma or higher * Proficient in Microsoft Office * Demonstrated ability to thrive in a fast-paced, goal-oriented environment * Able to prioritize workload while handling a volume of calls Must provide proof that you are fully vaccinated as defined by the Provincial Ministry of Health *What we offer* * Permanent positions available * *Guaranteed hourly rate $20/hour + commission* * Professional and fun work environment * Opportunity for career advancement Application deadline: [phone number]11-28 Job Type: Full-time Salary: $18.00-$20.00 per hour Additional pay: * Commission pay Benefits: * Dental care * Extended health care * RRSP match * Vision care * Work from home Schedule: * 8 hour shift * Monday to Friday * No weekends Education: * Secondary School (preferred) Experience: * Sales: 2 years (preferred) Language: * Spanish - Fluent Bilingual Spanish/English (required)

Example 3

*Changing the game takes talent – yours.* If you’re ready to work toward the future, let’s talk. We appreciate the opportunity to understand and service our customer’s needs. Striving to earn their respect and trust. To keep our customers’ needs satisfied, we have 6-major retail locations based in Edmonton, Calgary, Red Deer, Alberta and Kelowna, British Columbia. This allows us to supply and deliver products to our customers efficiently. Having a successful business means having a dedicated and passionate team. *JOB BRIEF: *We are looking to add a couple of new team members to our Calgary South location in the role of *&;Sales Representative.&; *These team members will also work at our Calgary North location when needed. We’re looking for a results-driven sales representative to seek out and engage customer prospects actively. You will provide complete and appropriate solutions for every customer to boost top-line revenue growth, customer acquisition levels, and profitability, as well as someone who can complete tasks in our installation bays. *Responsibilities* * Present, promote and sell * Establish, develop and maintain positive relationships * Reach out to customer leads * Resolution of customer problems and complaints to maximize satisfaction * Achieve agreed upon sales targets and outcomes within schedule * Coordinate sales effort with team members and other departments * Keep abreast of best practices and promotional trends * Continuously improve through feedback * Works under little to no supervision *Requirements* * Proven work experience as a sales representative * Highly motivated and target driven * Excellent selling, communication and negotiation skills * Prioritizing, time management and organizational skills * Ability to create and deliver presentations tailored to the audience needs * Relationship management skills and openness to feedback * Enthusiastic to teamwork and building * Eager to learn new things in an ongoing competitive market * Communication, basic computer skills * Able to lift 50 lbs. * Valid Drivers License * Works well in team environments * Able to bend, kneel, and twist appropriately * Passion for the automotive industry is an asset, not required Thank you for your interest in joining *The Truck Outfitters* team. At this time, we will review all applications and will contact those who seem most qualified to interview. Best wishes in your job search. Job Types: Full-time, Permanent Salary: $17.00-$21.00 per hour Benefits: * On-site parking Schedule: * Monday to Friday COVID-19 considerations: Customers and staff are recommended to wear a mask. Curbside pickup is available, common surfaces are sanitized regularly, etc. Work remotely: * No

Sales Representative duties and responsibilities

The duties and responsibilities of Sales Representatives typically revolve around networking with potential and current customers and demonstrating the product’s benefits. There duties and responsibilities needed to excel in this position include: 

  • Assisting customers as they shop for new products or services
  • Making product suggestions according to the wants and needs of customers 
  • Locating prospective customers, generating them into leads, and eventually converting them to customers
  • Meeting or exceeding weekly, monthly, and quarterly sales quotas
  • Using strong research skills and deep product or industry knowledge to answer any questions about the product 
  • Preparing and submitting weekly sales or inventory reports to management
  • Keeping contact lists and following up with current customers to continue building relationships


Sales Representative skills and qualifications

A successful Sales Representative candidate will have various prerequisite skills and qualifications needed to best complete their duties. These skills and qualifications typically include:

  • Demonstrated product knowledge and sales abilities
  • Customer service skills to listen to customers and professionally answer questions or address concerns
  • Strong public speaking skills to present product or services to customers 
  • Communication skills to confidently make cold calls or negotiate sales terms 
  • Ability to meet deadlines and sales quotas 
  • Familiarity with an office environment, equipment, and software 


Sales Representative experience requirements

For a Sales Representative role, the candidate should have at least two or more years in a sales environment. Many Sales Representative positions require experience working with customers since this job usually entails cold calling and addressing customers’ concerns. Experience selling, presenting, and negotiating are typically preferred to complete this role. Familiarity with an office setting and using Microsoft Office or sales software is a typical requirement for Sales Representative roles. 


Sales Representative education and training requirements

Sales Representatives typically need a GED or high school diploma to be successful in the role. If they’re selling more advanced products like software, they may need a bachelor’s degree in business, technology, or a related field. There are several certifications Sales Representatives can receive according to their product or industry, including Certified Sales Professional and Certified Sales Executive. 


Sales Representative salary expectations

According to Indeed Salaries, the average salary for a Sales Representative is $42,621 per year. This salary may depend on the candidate’s experience, location, and company they’re applying to.


Job description samples for similar positions

If the Sales Representative job description is not quite what you’re looking for, one of these job description samples may be better suited for your needs: 


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Sales Representative job description FAQs


What's the difference between a Sales Representative and Sales Manager?

Sales Representatives usually handle direct customer communications like selling a product, processing payments, and answering any customer questions. Sales Managers are typically supervisors who oversee the performance of Sales Representatives to ensure they’re reaching the necessary sales quotas. Other responsibilities of Sales Managers include reviewing inventory and sales reports, collaborating with other departments to create goals for Sales Representatives, and training Sales Representatives on effective sales tactics. 


What should you look for in a Sales Representative resume?

Look for experience or skills related to sales or customer service, like negotiation or presentation skills. General skills like time management or organizational abilities also prove the candidate is a hard worker and can meet quotas. Experience or knowledge about the product or industry should also make them a stronger candidate. Their resume may also stand out if they have certifications related to sales or sales software.  


Do Sales Representatives have different responsibilities in different industries?

Yes, there are several industries Sales Representatives can work in that require different work duties, knowledge, and skills. They must know everything about the product and industry they’re selling. For instance, if a Sales Representative sells real estate mortgage software, they should have advanced technical skills to demonstrate and answer questions about the product. They should also be knowledgeable about the real estate industry to better understand the wants and needs of customers.

Job Description Examples

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