Sales Manager Job Description: Top Duties and Requirements

A Sales Manager, or Sales Consultant, leads a team of other employees at a store, warehouse, office, or call centre to meet sales goals. Their duties include suggesting products to customers, offering useful upgrades when needed, and promoting company merchandise or services.


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Sales Manager duties and responsibilities

Sales Managers serve business or retail customers. They help create marketing and advertising strategies, resolve complaints from customers, and ensure that employees follow company policies and regulations. Sales Managers also motivate employees. Meanwhile, some of the other duties and responsibilities that Sales Managers will need to complete in order to excel include:

  • Managing employees, including sales team members
  • Researching ways to penetrate new markets
  • Training new employees to use company software and successful sales techniques
  • Resolving disputes between employees
  • Developing new sales strategies
  • Analyzing sales statistics to determine the performances of different products and salespeople
  • Using software to record sales and monitor employees
  • Communicating with customers, department heads, and a variety of other individuals 


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Sales Manager Job Description Examples:


Example 1

Beanworks Solutions Inc. (“Beanworks”) is a rapid growth company on a mission to empower accounting teams to succeed. We are revolutionizing the world of accounting software by disrupting traditional solutions with elegant, cloud-based Accounts Payable Automation software. As we scale, our small, powerful and growing Bean Team needs you! We are looking for a Sales Manager to join our growing team. This is an exciting opportunity for an individual to play a key role in achieving our company’s expansion goals. Your role will focus on growing, supporting, and managing a professional sales team consisting of inbound & outbound Sales Development Representatives. You will work side by side with the VP of Sales to deploy all necessary initiatives to ensure the sales team is exceeding monthly and quarterly goals. What you'll do: Manage our team of Sales Development Representatives to ensure their success and high performance Experiment with new tactics & technologies to increase funnel generation Train sales development representatives to facilitate individual growth Analyze sales data to identify potential gaps in process Manage the lead pipeline from new to opportunity created Define and execute the market response & outbound sales strategy, and tactics, to achieve company growth objectives. Identify and monitor KPI’s to achieve monthly and quarterly targets. Spearhead our recruitment, onboarding and training of new SDR team members. Who You Are: Previous SaaS experience required You understand MRR and the full sales cycle of a SaaS deal - from cold call to implementation. Fluency in English with impeccable written and verbal communication skills Strong experience using Salesforce (or another CRM), Outreach, and Google Suite Goal-oriented self-starter who is dedicated to driving sales and growth Organized and process-driven with a strong ability to research You are process and data driven Experience managing a team is considered an asset Why choose Beanworks? At Beanworks everyone’s work matters and our team is encouraged to take complete ownership of their jobs. People who join the BeanTeam are smart, driven and keen to solve meaty problems with a team of like minded individuals. To be a Bean means you are not satisfied by just meeting a target, but you strive to exceed it. We take time to celebrate our wins together because we succeed or fail as a team - we are not a place for lone wolves. We don’t claim to have all the answers, so all Beans are empowered to challenge the status quo in order to best support the company vision. If taking on these challenges excite you, and you genuinely resonate with the values of ownership, team based success, striving to exceed expectations and have the courage to challenge the status quo, then you may just be a Bean. Downtown location, walkable to Skytrain Excellent extended health benefits We are family friendly and offer some work flexibility We’re champions of diversity We have regular team get-togethers and believe in celebrating wins and having fun Beanworks is a diverse workforce and inclusive employer. If you have accessibility needs or would like to a different way to apply for one of our jobs, please email us at We love Beans of all shapes, sizes, and abilities! Please be sure to add to your email contact list to ensure delivery of all correspondence from us.

Example 2

The *Lip Doctor* is looking for a client orientated inside sales professional who is looking for part time work from the comfort of their own home. The ideal person is a proven leader, has strong communication skills and is highly professional in their approach. We are looking for someone with integrity, credibility and an excellent work ethic who has strong organization and phone skills. Our candidate will be exceptional at building client rapport and relationships and needs be highly self motivated. The role will require up to 4 hours per day. *Responsibilities: *
  • Reach out to list of provided leads who are interested in our services
  • Schedule Appointments and consultations using our CRM
  • Provide soft consultations and answer industry specific questions
  • Effectively communicate with in house team
  • Develop a strong client Rapport & ensure that we are providing excellent service
  • Check voicemails daily, update missed call list and call clients back in a timely manner
  • Upsell customers on our various services & products
  • Determine client’s suitability during call and weed out bad leads *Why The Lip Doctor?* ·We are one of the top medical aesthetics clinic GTA and are growing quickly. Our Clinic is lead by a medical Doctor with over 20 years of experience.
  • Immense opportunity for growth.
  • Bonus Structure for booking leads
  • Flex Schedule
  • Employees receive discounted or at cost services
  • Additional discounted cosmetic services for employees and their direct family members
  • Starting at $18+ per hour depending on experience/skills *More About Us & The Role* We have grown a lot over the last year and are looking to build a superstar team that can help us get to the next level. This involves having multiple clinics across the GTA and Canada and expanding our brand beyond just the Lip Doctor. We are not just looking for another “customer service representative”. We are looking for someone who identifies the opportunity and wants to grow with business long term. *Specific Qualifications to Apply* · Strong at building relationships with · Strong grasp of the English language (Bilingual is an asset) · Excellent phone skills · Excel / Word · Marketing experience is an asset · 1-2 years customer service experience · Self starter who is high motivated and able to solve problems · A background in aesthetics is helpful but not required *Please Note: * **Training will be provided, along with education for product knowledge and in-depth information about the services we provide. ***Please email your resume and any other relevant documents or information through Indeed. ****No phone calls please, only candidates chosen for interviews will be contacted. Part-time hours: 20 per week Expected start date: [phone number]06-25 Job Types: Part-time, Contract, Permanent Salary: From $15.00 per hour Additional pay: * Bonus pay Schedule: * Monday to Friday Education: * Secondary School (preferred) Experience: * customer service: 2 years (required) Work remotely: * Yes
  • What does a Sales Manager do?

    Sales Managers hire and train team members, set sales quotas for individuals, and develop sales processes. They may also choose to incentivize staff with prizes, cash bonuses, gift cards, extra vacation days, celebrations with team members, or other rewards for top performers.


    Sales Manager skills and qualifications

    The best Sales Managers are friendly, cheerful, and professional. They can work with a variety of people and personalities while adapting to changing conditions and unexpected obstacles. A Sales Manager should be able to set reasonable sales goals and teach employees how to achieve them. Successful Sales Managers also need to be able to lead by example, demonstrate sales techniques, take care of a variety of tasks, and follow all company policies. They plan ahead to maintain good sales. Top prerequisite skills and qualifications for Sales Managers include:

    • Outstanding customer service skills
    • Excellent written and verbal communication skills
    • Leadership skills
    • Organization and time management skills
    • The ability to use sales software and other sales tools 


    Sales Manager experience requirements

    Most Sales Manager jobs require three to five years of sales experience and at least a year of experience as a manager. Some companies will consider top salespeople without management experience for the role, but they’ll still need to be familiar with the company’s regulations, products, preferred sales techniques, and software. Other businesses prefer Sales Managers who have more than 10 years of sales experience and more than three years in a management position.


    Sales Manager education and training requirements

    Many Sales Manager jobs require a bachelor’s degree in business, marketing, communication, business administration, or a related field. Some companies prefer candidates who have a master’s degree, and many organizations require on-the-job training as well. 


    Sales Manager salary expectations

    According to Indeed Salaries, the average salary for a Sales Manager is $21.87 per hour.  Individual pay levels depend on education levels, experience, the company, and the location.


    Job description samples for similar positions

    If a Sales Manager isn’t exactly what your company is searching for, here are some similar job description samples that could suit your needs:


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    Sales Manager job description FAQs


    What's a typical day like for a Sales Manager?

    Sales Managers spend some of their time writing reports and keeping records of commissions so that the company can pay salespeople accurately later. Employers may also ask them to speak with customers who have complaints. They also attend meetings often.  Depending on the industry, Sales Managers may work during regular office hours although some may work longer hours.


    Who does a Sales Manager usually work with?

    A Sales Manager usually reports to a Regional Sales Manager or the head of the sales or marketing department. In some organizations, the owner, CEO, or board of directors supervises the Sales Manager directly. Sales Managers also collaborate with product development, finance, and other department heads. In some cases, employers also expect Sales Manager to manage sales teams who may be telecommuting for the job.


    What are some different types of Sales Managers?

    There are many different types of Sales Managers. These include Administrative Sales Managers and Field Sales Managers. An Administrative Sales Manager sells multiple products and coordinates with other departments. On the other hand, a Field Sales Manager assigns sales territories. He or she reports to the Administrative Sales Manager. Because of the nature of their work, employers may allow Field Sales Managers to telecommute for work.


    What makes a good Sales Manager job description?

    To write an excellent Sales Manager job description, include an overview of your company, its history, culture, and values, and any benefits that come with the position. A good Sales Manager job description helps readers decide whether their qualifications and experience are appropriate matches for the position. It encourages quality applicants and lets makes the hiring process more efficient.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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