Sales Associate Job Description: Top Duties and Requirements

A Sales Associate, or Retail Associate, sells customers a product or service a company offers. Their duties include being up-to-date with product knowledge, helping customers, processing payments, and keeping the store stocked and tidy.

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Sales Associate duties and responsibilities

Sales Associates have a wide range of duties that differ depending on the retailer. They carry out their tasks under the supervision of a senior staff member. Primary duties and responsibilities include:

  • Greet guests entering the store 
  • Answer any customer questions to help them make informed purchasing decisions
  • Recommend specific products or services based on the customer’s needs 
  • Direct customers to the merchandise they’re looking for 
  • Process customer payments 
  • Clean and stock the sales floor and their workspace
  • Inform customers of promotions and sales 
  • Keep up-to-date with knowledge for new and existing products
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Sale Associate Job Description Examples:


Example 1

Are you outgoing, love to sell, help people, and are passionate about health and fitness? If YES! then this is the job for you. Orangetheory Fitness (OTF), is the hottest and fastest-growing fitness franchise in North America. With [phone number]studios worldwide and close to a million members, we are changing the face of fitness. You will be in the front line that brings education and passion about Orangetheory, to all those who wish to be stronger, more fit, and live life to their fullest potential. Sales Associates (SA) are responsible for providing the high level customer service, educating and using skills trained by us to sell memberships. We are looking for high achieving, organized individuals who want to be part of a team who is dedicated to helping others find their passion for fitness and health. Under the supervision of the Studio Manager, the SA must be a team player with strong communication and interpersonal skills which will allow you to build rapport and lasting relationships with your team and our Orangetheory members. As we strive to stay ahead of the curve, our SA's love to sell and promote the brand! Working at Orangetheory Fitness is more than a job, we change people's lives. *Responsibilities: * * Educate and sell Orangetheory membership to prospects * Establishes and maintains an effective referral program * Maintains accurate records using established OTF sales systems * Conducts telephone inquiries/follow up calls/customer care calls * Leads OTF studio tours with prospects and/or fitness program holders * Greets members and guests promptly, enthusiastically, and with a smile to create a friendly positive entrance into the OTF studio * Accurately follow the daily studio cleaning checklist shift activities * Must be able to participate in 1-2 OTF scheduled workouts per week * Maintains an organized and clean lobby/front desk area * Responsible for processing accurate cash and credit card transactions * Follow up and follow through activities with all prospective clients * Responds immediately to member requests, inquiries, and concerns * Proper onboarding of all OTF clients using Client Intake Forms and Membership Agreements * Works closely with Fitness Team to ensure that processes are fulfilled * Responsible for attending and participating in all relative OTF training programs * * Background in Kinesiology, Fitness & Health promotions, and Fitness Sales is an asset. * Outstanding customer service skills * Previous sales experience, with strong sales skills (experience working in a sales a bearing structure highly preferred) * Strong communication and interpersonal skills mandatory * Able to multi-task and excel in a busy environment * High level of organization and attention to detail * Must have strong computer and social media skills * Loves to be part of a team and celebrate team success * An outgoing personality is a must and a genuine passion for fitness * Ability to work and function in an Orange TEAM environment (Orange is more than just a colour, it’s an attitude) * Must have a flexible schedule working till 10 pm. Expected start date: [phone number]11-15 Job Types: Full-time, Permanent Salary: From $16.00 per hour Additional pay: * Commission pay Benefits: * Flexible schedule * On-site gym * On-site parking Schedule: * 8 hour shift * Monday to Friday * Weekend availability COVID-19 considerations: Mask and vaccination required Experience: * sales: 1 year (preferred) * customer service: 1 year (preferred) Work remotely: * No

What does a Sales Associate do?

A Sales Associate is the public face of a company, as they are typically the first, and sometimes only, person a customer interacts with while shopping. They are responsible for ensuring the customer finds everything they need and answering any questions they have. When the customer is ready, the Sales Associate also processes the payment and packages their goods before thanking them for their purchase. When there are no customers, a Sales Associate ensures the store is clean and well-stocked.

Sales Associate skills and qualifications

As Sales Associates work directly with customers, they must have great interpersonal skills to ensure every customer feels welcome and wants to return. Sales Associates must also have many skills and qualifications to perform their duties successfully, including:

  • Strong interpersonal skills 
  • Positive attitude on the sales floor 
  • Understanding of basic math 
  • Good written and verbal communication skills 
  • Professional appearance and attitude 
  • Knowledge of successful sales tactics 
  • Ability to multi-task 
  • Great time-management skills

Sales Associate experience requirements

Sales Associate positions are entry-level, so candidates don’t require prior experience. Look for candidates with an outgoing personality and a strong work ethic. They can learn other key duties and responsibilities of the role on the job. If your establishment is upscale or requires technical knowledge, you may prefer Sales Associates with prior sales experience or product knowledge. This will ensure they’re a good fit for the role and help customers make informed purchase decisions.

Sales Associate education and training requirements

Sales Associates don’t require academic certifications. Many work part-time while completing their high school diploma or post-secondary education. Depending on your business, you may prefer candidates who have completed their high school diploma or GED. Candidates who are working towards a marketing, sales, or business certification are an asset and well-prepared for the role.

Sales Associate salary expectations

According to Indeed Salaries, the average salary for a Sales Associate in Canada is $59.281 per year. This varies based on experience, location, and the hiring company. 

Job description samples for similar positions

If a Sales Associate is not quite what you’re looking for, here are some relevant job description samples:

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Sales Associate job description FAQs

Where does a Sales Associate work?

A Sales Associate can work in any establishment that sells merchandise or services. They typically work for retailers that sell food, clothing, jewelry, furniture, technology, cars, office supplies, and many more. They could work in malls, department stores, boutique shops, airports, dealerships, or anywhere else retailers choose to sell their goods and services.

What are the day-to-day duties of a Sales Associate?

Sales Associates are responsible for managing multiple duties daily, and prioritizing them accordingly. Their top priority is to assist customers by finding or suggesting specific products, answering questions, and processing payments. But, when there are no customers in the store, Sales Associates can turn to their secondary duties of replenishing merchandise and cleaning their workspace and the sales floor.

What qualities make a good Sales Associate?

As many Sales Associates have no prior experience, employers typically need to gauge whether the candidate’s personality suits the position. A good Sales Associate should have excellent customer service and interpersonal skills. A customer’s experience is vital to their decision to return, and therefore to building your customer base. So, it is important that a Sales Associate is knowledgeable, professional, polite, and helpful. They should be able to hold friendly conversations with customers while assisting them in their shopping experience and have a positive attitude.

Do Sales Associates have different responsibilities in different industries?

Sales Associates can work in almost any industry, so their specific responsibilities differ a lot. For example, a Sales Associate that works in electronics needs to have technological product knowledge, while a Sales Associate in a grocery store needs to have food-based product knowledge. Ultimately, all Sales Associates are responsible for helping customers, but their additional duties and responsibilities may differ depending on the industry.

Job Description Examples

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