Retail Sales Associate Job Description: Top Duties and Requirements

A Retail Sales Associate, or Sales Associate, is someone who ensures all retail sales functions are carried out in an efficient and timely manner. A Retail Sales Associate’s main responsibilities include talking to customers to ensure they find everything they need, replenishing the stock on the floor, and cashing customers out at the register.

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Retail Sales Associate duties and responsibilities

When writing a job description for a Retail Sales Associate, it is important to specify the role’s main functions. Some of the most important duties and responsibilities for a Retail Sales Associate include:

  • Creating a welcoming environment by greeting all customers as they walk through the doors
  • Providing excellent customer service by ensuring the customer takes priority and answering any questions they have
  • Maximizing sales opportunities to achieve store targets
  • Maintaining consistent visual merchandising and housekeeping standards at all times
  • Ensuring adherence to operating and security procedures at all times
  • Keeping knowledge up-to-date of all collections, product information, promotions, and rewards programs at all times
  • Executing opening and closing procedures
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Retail Sales Associate Job Description Examples:


Example 1

Apply now Store Associate, Full-time, Homesense, Barrhaven Brand: HomeSense Location: Barrhaven, ON, CA Employment Type: Full-Time Employment Status: Regular Functional Area: Stores Solita discovered Adventure working at TJX. Every day at our stores feels like a new adventure to Solita and she says that’s what makes her work so exciting. The challenges, problem-solving and constant variety are just some of the things that you’ll discover working with us too! What you’ll discover Eligible Associates can look forward to: One-of-a-kind, inclusive culture Dedicated training and on-the-job resources to enhance your development Merchandise discount for yourself and eligible family members at all TJX Canada stores Associate and Family Assistance Program to support healthy living What you’ll do It’s safe to say, there’s no shortage of variety in what we do. Here are some key of the role: Greeting customers in a friendly manner; be knowledgeable to answer questions regarding merchandise items, prices and brands and provide information on promotions, TJX Canada policies and procedures, events and store locations Processing of daily shipments, organization and set-up of the warehouse area; ensuring all merchandise is received, processed and merchandise presentation standards are maintained Demonstrating a high degree of customer service while processing all refunds, exchanges and purchases in accordance with company guidelines Assisting with Fitting Room duties including ensuring counter area is clean, organized and has the proper supplies in place and assisting customer inquiries For a closer look into the role, click HERE What you’ll need To begin your career with us, you’ll have: Minimum 6 months experience in a retail environment; warehouse, shipping and receiving or distribution experience is preferred High school education or equivalent work experience Excellent customer service, communication (verbal and written) and time management skills The ability to set up and maintain a warehouse environment . Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. By becoming a member of our TJX Canada family, you’ll have the full support of a diverse, close-knit group of people across our Distributions Centres, Retail Stores (Winners, HomeSense, Marshalls) and our Office locations. Are you ready to Discover Different? Here at TJX Canada, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. For additional assistance please email

What does a Retail Sales Associate do?

A Retail Sales Associate spends a lot of their time talking to customers to make sure they are finding everything they need and answering any questions they might have. Often a Retail Sales Associate will have a sales target they need to meet as a part of their role. A Retail Sales Associate is also responsible for learning about new products or promotions the company has. Another key responsibility is making sure the store is kept clean and presentable at all times.

Retail Sales Associate skills and qualifications

A successful Retail Sales Associate candidate will have various prerequisite skills and qualifications required for the duties of the job, including:

  • Ability to work in a fast-paced environment
  • Sales-driven and goal-oriented attitude
  • Excellent written and verbal communication skills
  • Basic computer skills and the ability to use a point-of-sale system
  • Ability to build relationships with customers
  • Adjust quickly to changing priorities and conditions

Retail Sales Associate experience requirements

Generally, Retail Sales Associate candidates will have at least one year of experience in retail sales. However, if on-the-job training is to be provided, then previous experience may not be required. An ideal Retail Sales Associate candidate will have some experience in a sales or customer service role.

Retail Sales Associate education and training requirements

Many Retail Sales Associate candidates may have, or be in the process of obtaining, a high school diploma. Some candidates may also have a four-year college degree or a bachelor’s degree in business or sales from an accredited university.

Retail Sales Associate salary expectations

According to Indeed Salaries, average pay for a Retail Sales Associate in Canada is $15.59 per hour. Wages can vary depending on many factors, including experience, location, and the hiring company.

Job description samples for similar positions

If a Retail Sales Associate isn’t quite what you are looking for, other related job description samples include:

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Retail Sales Associate job description FAQs

What should you look for in a Retail Sales Associate's resume?

When reviewing applicants for a Retail Sales Associate position, it’s important to look for previous experience in the same industry as your business. For candidates with limited experience in retail sales, look for candidates that can demonstrate work ethic and skills in their education, volunteer work, or hobbies.

What qualities make a good Retail Sales Associate?

A good Retail Sales Associate will have excellent communication skills and build a good rapport with customers almost instantly. When looking for a Retail Sales Associate, find someone who can show passion for the product or service they will be selling. A good Retail Sales Associate should also be willing to accommodate a flexible schedule involving working weekends, evenings, or holidays.

What's the difference between a Retail Sales Associate and a Retail Store Manager?

While there is some overlap between the roles, there are three main differences between a Retail Sales Associate and a Retail Store Manager:

  1. The Retail Store Manager is responsible for creating work schedules for the Retail Sales Associates.
  2. A Retail Store Manager mainly deals with back-office tasks and escalated issues, while a Retail Sales Associate mainly deals with customers.
  3. A Retail Sales Associate may work part-time or full-time hours depending on the company requirements, whereas a Retail Store Manager is more likely to work in a full-time position. 

How do you make your Retail Sales Associate job description stand out?

The best way to make a Retail Sales Associate job description stand out is to include the benefits of working at the organization, such as product or service discounts. Since Retail Sales Associate roles can have different expected hours, the job description should include if the role is part-time or full-time as well as temporary or permanent. If the applicant required to work at multiple stores, make sure to note that as well.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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