How to Write a Regional Sales Manager Job Description Sample

A Regional Sales Manager, or Regional Account Manager, oversees the sales division of an organization within a particular region. Their main duties include directing sales department activities, developing strategies to increase sales in that specific region and establishing protocols and guidelines for the sales department under their charge.

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What does a Regional Sales Manager do?

A Regional Sales Manager manages a team of sales representatives in a given area. They support all sales agents and providing them with the training they need to increase their individual sales. The Regional Sales Manager is also responsible for maintaining relationships with important clients and training sales representatives to handle various accounts. They are responsible for hiring, training, and managing the team of sales representatives in their area.

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Regional Sales Manager Job Description Examples:

 

Example 1

Sales Territory/Regions actively hiring: Québec British Columbia We’re growing fast and we’d love you to apply to join our team! Cutera Inc (Nasdaq: CUTR) is a leading global aesthetics device company with a comprehensive product portfolio and a global distribution footprint. We are a fast-paced, high-tech medical device company looking for the right person to help grow our business in Victoria and Tasmania. Our Company’s technology enables physicians to provide advanced solutions for a broad range of medical aesthetic applications including improving the skin’s appearance through the treatment of superficial benign vascular and pigmented lesions, hair removal, improvement in skin laxity and wrinkles, and body contouring and sculpting. Founded in [phone number], the corporate, R&D, and manufacturing headquarters for Cutera Inc are located in the San Francisco Bay Area. Cutera is proud to manufacture all of its systems and accessories at its California headquarters. It has direct global operations in North America, Japan, Australia, and several European countries, and its products are distributed in over 40 countries. Please visit [website] for more information. We are looking for a high performing, ambitious sales manager with the hunger to succeed. Cutera Canada is a fast-paced dynamic team that thrives on achieving results in a supportive team environment. The successful candidate will have the opportunity to promote innovative, best-in-class laser and body system technology to a variety of customers within the aesthetics industry. Key Responsibilities: Drive the success and growth of your sales region by generating leads vigorously and effectively. Meet with prospective and existing customers to provide product demonstrations and close on all product confidently. Cultivate early customer relationships for all Cutera products. Participate in 3-5 weekly phone calls with Regional Sales Manager, RSM, (call objectives clearly outlined), including weekly sales funnel review. (SFDC): Update SFDC daily, provide complete sales funnel information in SFDC. Generate leads through multiple mechanisms [website] workshops, cold visits). Provide complete sales funnel information in SFDC. Generate 120 leads per month. All qualified leads and beyond entered into SFDC. Complete reasons and solutions provided for wins and losses. Position requirements: Bachelor’s Degree or equivalent with 5+ years’ capital equipment experience and/or strong and/or medical device sales experience. Dermatology sales experience a plus. Proven successful sales track record required with documented success. Excellent negotiation, communication, and organizational skills. Experience with [website] or similar system required. Candidates currently residing in this territory strongly preferred. Applicants responding to this posting must be able to provide proof of eligibility to work in the United States. Competitive salary, benefits, ESPP and stock options. Cutera is an Equal Employment Opportunity Employer.

Example 2

We are looking for salespeople who are sharp, creative, and hardworking with an unwavering desire to be the best. Traditional security companies are becoming less relevant as cloud adoption and digital transformation become the norm in every market industry and in every market segmentation. Zscaler has been a leader in Gartner’s MQ for 9 consecutive years and has helped shape the emerging SASE category (a true category creator). We are well positioned to dominate this massively growing cloud security market. The Zscaler Sales Culture Winning Technology and Products -We offer the best technology and products for the cloud first world. We pioneered cloud security and continue to grow our 20B + TAM by releasing new products every year. Investing in People – A well-funded and world-class Sales Strategy and Enablement Team to help you succeed. Sales process, practical methods and training to help you ramp faster and close larger deals as companies accelerate their move to the cloud. Supportive Leadership – An industry leading leadership team with strong values, off the chart business acumen that well help you succeed quickly, while providing mentorship and career growth. Competitive; We Play to Win – We are playing in a Rapidly growing TAM and huge market mega-shifts that leads directly to Zscaler; tracking a growth path similar to Salesforce, Workday, & ServiceNow. Regional Sales Manager Reports to: Regional Sales Director, Canada Location: Montreal Your Path to Success: You will take ownership of an assigned territory focused on net new logo and upsell opportunities, while leveraging customer references such as the CIO of GE*, CTO of Siemens*, and EVP of Microsoft*. You will demonstrate expertise in building business cases which clearly show value and differentiation at all levels of your customer / prospect organizations. You will benefit from complementary and robust Sales Engineering, Solution Architecture, Value Consulting and Transformation Teams throughout your sales cycles. You will constantly generate pipeline using new techniques, tools, joint field marketing initiatives, trade shows and top tier channel partners (VAR, SI & SP). You will win deals through world-class planning and preparation, as well as being consultative in your approach to solving real business problems. *Customer References: GE: [website] Siemens: [website] Microsoft: [website] What we expect from you: 5+ years of experience evangelizing enterprise technology, with particular focus on SaaS and disruptive networking technologies. Security background a plus. Consistent track record of over-achievement; net new logo and keen understanding of how to leverage channel partnerships. Maniacal focus on excellence in Pipeline Generation & Opportunity Progression; including meticulous planning and preparation. Willingness to be coached and the discipline to work a proven sales process from beginning to end. Evidence of ‘team sales’ and the ability to use internal resources, partners, and team members to be successful. An ‘in the field’ mentality leading you to meet customers & prospects face to face wherever possible. In Return, we will invest in you; and in your customers. You will be supported by a world class team made up of some of the most prominent names in security who turn our customers into advocates; and give you the skills you need to build a highly successful career. Additionally, we will make every effort: To provide you with the best support, learning, and access to expertise in the marketplace. To invest in your personal and professional growth and reward you accordingly with competitive pay, benefits, and equity. And, provide you with an environment that is defined by collaboration. Why Zscaler? People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. Additional information about Zscaler (Nasdaq: ZS ) is available at All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. #LI-CS1

Example 3

Title: Regional Account Manager-Commercial Location: Splunk Office - Vancouver, Canada Special Details: This is a Center of Excellence role that is office based with travel to remote accounts. Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our solutions and seek to deliver the most possible value for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey! Role: Do you want to make an impact and help us change the way companies make business decisions? If your answer is &;yes&; we have a home for you at Splunk. As a Regional Account Manager you will grow a geo-based territory business with an account set of existing customers and new prospects. You build a territory plan focused upon prospecting and partner align to create new discovery meetings to better understand pains and needs. You then will use your sales, negotiation and though-leadership skills to solution and close accounts for Splunk's award-winning software into your geographic territory. You will work with business partners to create compelling solutions, drive local reach and enable a high degree of transactional velocity Responsibilities: You will meet/exceed assigned revenue goals working with a virtual team of Systems Engineers, Business Development, Channel, Field Marketing and other members of your Splunk ecosystem, including Solution and Channel Partners. You will follow up on leads, perform deep discovery, use product demos for qualified customers and lead the technical validation process. You know how to work &;smarter&; not harder and drive standard methodologies to ensure successes to win as a team. In addition, you will also successfully: Be responsible for the business by building and developing account relationships through personalized contact, understanding of account’s needs, and ability to communicate the value of Splunk Solutions Leading and Running sales campaigns and motions that build customer value and enable Multi-Year, Multi-Solution transactions. Accurately forecast opportunities based upon realistic assessments and consistently deliver against that forecast Support Channel Partners to create net new customer opportunities and upgrade/expansion opportunities in customer accounts. Requirements: 3 to 5 years of experience in selling enterprise IT software solutions (BI, data analytics, security software, enterprise applications, business processing outsourcing, risk management software or networking performance) or 3 to 5 years in outside B2B sales or technology/business consulting. Utilize a defined Sales Methodology (re: Meddpicc, Meddic, Sandler, SPIN) for business needs/business pain understanding Successful experience running the entire sales cycle from start to finish and being responsible for your own a or have created new revenue streams with accounts. Strong reputation of exceeding sales a (you are in the top 10%-20% on your sales team/organization) or billable hours. You have successfully owned and led the sales process (this is not an overlay or team a) Consultative sales experience targeting relevant to help them to think differently about Data Successful in finding and uncovering opportunities with net new and existing accounts, via creative prospecting tactics and hunting activities Consistent track record of using a repeatable sales process for successful deal Finding, Engaging, Running and Closing Highly motivated and professional, with excellent verbal, communication, presentation and social skills A rational, logical and analytical thinker You have shown strong technical aptitude and passionate about technology sales. Strong computer skills – CRM system, Word, Excel, a plus Excellent listening skills with the attested ability to prioritize and complete multiple tasks to meet deadlines Self-starter able to work independently but also a giving member of a team Willingness and Desire to learn new things and ways to be more efficient and effective Excellent conflict resolution skills Commute daily to our Splunk office (not a remote position and we are only able to consider those that are local) and visiting territory 1-3x per quarter Bachelor’s degree preferred or equivalent experience We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Example 4

Burckhardt Compression was founded in [phone number]as a mechanical workshop and, in [phone number], celebrated its 177th year in business. Today, Burckhardt Compression is a worldwide market leader for reciprocating compressor systems and the only manufacturer and service provider that covers a full range of reciprocating compressor technologies and services. Within Canada, Burckhardt Compression has a strong Services division in which we aim to provide one-stop reciprocating service for our customers. Through our Canadian companies, Burckhardt Compression (Canada) Inc. (BCCA) and CSM Compressor Inc. (CSM), we are able to provide field service, repair and engineering/revamp services and spare parts for any brand of reciprocating compressor. Burckhardt Compression - BCCA is looking for a highly motivated sales professional to join our team as a *Regional Sales Manager* in our aftermarket Services division. In addition to the requisite skills and experience, the ideal candidate will have a proven record in selling services & engineered solutions to organizations within the downstream and/or upstream Energy industry along with proven experience successfully identifying opportunities, specifying solutions, building estimates, issuing proposals and closing deals. Reporting to the Director of Sales, this position will be responsible for the assigned sales territory in Eastern Canada. *Key * * Overall responsibility for sales of services and products in our aftermarket Services division and for the growth of the assigned territory. * Effectively write, present and follow-up on all sales proposals & field service estimates. Negotiate value, address resistance when demonstrated and close sales. * Follow through on all completed sales to ensure customer satisfaction; ensure the survey and/or visit reports are completed and properly documented. * Visit assigned customer sites on a regular basis in order to maintain a &;strategic status; identify necessary account changes and opportunities as quickly as possible. * Ensure the regular maintenance of the CRM with up-to-date information in order to effectively use the market intelligence for planning and forecasting purposes. * For Field Service jobs, ensure clear communication between customers and internal stakeholders, obtain PO, attend briefing and debriefing meetings and obtain change orders as needed. * Maintain a high level of knowledge within the assigned products and services. Continuously upgrade knowledge base to maintain “top of field” level of knowledge. * Work as a team for the most efficient use and deployment of resources; collaborate with Technical Support and other internal departments to create a seamless customer experience. * Understand the industry landscape and actively communicate market intelligence. * Participate in international, national, regional and local conferences, exhibits or seminars. *Required Skills & Abilities: * * Post-secondary education in Engineering or Business Administration or related field. * 5+ years' experience in B2B industrial sales with detailed knowledge and understanding of the Oil & Gas downstream market. * Previous experience in sales of rotation equipment such as reciprocating gas compressors would be an asset. * Bilingual (French and English) is an asset. * Highly polished and professional demeanor, natural relationship builder with proven customer service qualities, integrity, reliability and maturity. * Skilled communicator (verbal and written) with proven ability to build effective collaborative relationships to advance organizational goals. * Strong and effective listening, presentation and negotiation skills, ability to successfully interact with key customer decision makers and influencers, and ability to prospect new customers and forecast future business. * Solid understanding of profitability and other financial measurements; knowledgeable with ROI calculations and justifications. * Proven ability to manage multiple projects at a time while paying strict attention to detail. * Self-motivated and able to thrive in a results-driven environment. * Ability to effectively use CRM tool to manage customer relationships and market intelligence. * Proficient with Microsoft Office Suite, particularly Outlook, Word PowerPoint & Excel. Previous experience with SAP would be considered an asset. *Why work at Burckhardt Compression?* Our corporate culture is sustained by the skills and dedication of our employees. They are the foundation of our entrepreneurial success. We solve even the most intricate of challenges for our customers with passion and dedication creating lasting, dependable partnerships rooted in trust. We offer a competitive compensation package, employer-paid benefits program and a great work environment. _Burckhardt Compression (Canada) Inc. would like to thank all applicants for their interest however only those selected for an interview will be contacted._ Job Types: Full-time, Permanent Education: * Bachelor's Degree (preferred) Experience: * sales: 5 years (preferred) Willingness to travel: * 50% (preferred) Work remotely: * Yes

Regional Sales Manager duties and responsibilities

As the manager of a regional team, there are duties and responsibilities a Regional Sales Manager must complete every day. Common tasks to expect a Regional Sales Manager to accomplish in any industry include:

  • Planning sales strategies for increasing sales
  • Ensuring sales representatives are achieving their full potential and have access to appropriate support
  • Interviewing, hiring, and training new sales reps
  • Developing sales department policies for employees to adhere to
  • Building and maintaining relationships with clients
  • Conducting market research related to client needs
  • Presenting new sales techniques and strategies to the team
  • Ensuring sales targets are hit each quarter

Regional Sales Manager skills and qualifications

Many skills and qualifications come in handy for a Regional Sales Manager. Some to look out for in a potential candidate include:

  • Exceptional communication skills
  • Ability to lead a team to success
  • Passion for helping others and providing mentorship
  • Excellent analytical and reporting skills
  • In-depth understanding of customer needs in the region
  • Strong critical thinking skills
  • Adaptability to market changes and trends
  • Ability to work under pressure 

Regional Sales Manager experience requirements

Region Sales Manager candidates should have considerable experience in sales and with dealing with customers in their industry. For this managerial role, applicants should have a minimum of five years of experience in sales and two or more years of experience in a managerial position. Experience in leading a team or as an Assistant Regional Sales Manager is a strong asset in a candidate.

Regional Sales Manager education and training requirements

Typical Regional Sales Manager job descriptions require a university degree in business or a related discipline. You may prefer candidates to have a sales focus in their education. Most jobs don’t require certifications in Canada, either. In addition to education, experience is an important section to include to attract qualified applicants.

Regional Sales Manager salary expectations

According to Indeed Salaries, the average salary for a Regional Sales Manager in Canada is $77,588 per year. Salaries may vary based on external factors such as geographical location, size and type of industry, and level of experience.

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Regional Sales Manager job description FAQs

What is the difference between a Regional Sales Manager and a Sales Manager?

A Regional Sales Manager is responsible for a team of sales reps who serve a given geographical location. This is usually the case in very large companies that employ sales reps across the country or around the world. So, a Regional Sales Manager can specialize in sales in a specific geographical location or market, while a Sales Manager might oversee a smaller local team.

What qualities make for a good Regional Sales Manager?

A successful candidate for this role loves a challenge and looks forward to surpassing their goals. They are ambitious, passionate about sales, and have the ability to motivate their team. A good candidate also has excellent customer service skills and values client relationships. They should be excellent leaders and be able to mentor their sales reps to get the best out of them.

How to make your job description stand out?

To make your Regional Sales Manager job description stand out, add details about the region they will be managing, the type of product or service they’ll be selling, the size of the team they’ll be managing, and details about sales targets they’ll be expected to meet. Include information about the salary and any additional benefits you provide.

Whom does a Regional Sales Manager report to?

Regional Sales Managers report to Executive Level Management. The exact person may vary by organization, but Executive Level Management typically includes the Head of Sales, Vice-President, CEO, and CFO. Ultimately, Regional Sales Managers update their executive level on sales progress, final numbers after each quarter, and projections for the future.

Job Description Examples

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