What does a Public Relations Account Manager do?
A Public Relations Account Manager manages clients’ image. They do this by promoting them through social media and other marketing techniques to reach their target audience. If a client has a negative image, a Public Relations Account Manager works to improve it. Public Relations Account Managers also handle media interaction on behalf of their clients by scheduling interviews and providing quotes or public statements.
Public Relations Account Manager skills and qualifications
A successful Public Relations Account Manager must have strong interpersonal skills to be able to effectively communicate with their team, clients, and media outlets. Additionally, they have various prerequisite skills and qualifications necessary to perform their duties effectively, these include:
- Knowledge of public relations strategies
- Able to use any social media platform
- Strong written and verbal communication skills
- Ability to multi-task and manage multiple projects at once
- Willingness to learn and keep up to date with industry trends
- Able to maintain confidentiality
- Great organization and management skills
Public Relations Account Manager experience requirements
As a Public Relations Account Manager is a managerial position, candidates usually require five to 10 years of experience in public relations or marketing. Those with previous work experience in media, as a Journalist or Social Media Coordinator, have transferrable skills that make them qualified, too. Candidates should also have experience managing a team or a portfolio of clients. Public Relations Account Managers must have experience with copywriting, media communications, public relations, management, and/or marketing.
Public Relations Account Manager education and training requirements
A Public Relations Account Manager should have a bachelor’s degree in marketing, communications, journalism, or a related field. You may also prefer candidates with a relevant post-graduate degree or certificate. For example, Humber College in Ontario offers an advanced public relations diploma program that prepares professionals for the industry. Most Public Relations Account Managers receive training by starting at an entry-level position as a Public Relations Assistant or Public Relations Intern and working their way up.
Public Relations Account Manager salary expectations
According to Indeed Salaries, the average salary for a Public Relations Account Manager in Canada is $61,728 per year. This varies depending on experience, location and hiring company.
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