How to write a Program Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Program Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Program Manager job titles

    Program Manager
    Senior Program Manager
    Clinical Program Manager
    Program Administrator

Program Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Program Manager job summary

Our marketing firm needs a Program Manager to conceive, organize, promote and implement effective programmatic initiatives. The ideal candidate understands the driving forces behind customer behavior and can collect and analyze customer metrics from both real-life and digital data. He or she should be highly analytical and focused, but with keen insight into human behavior and motivational forces. We’re looking for someone to design customer programs for our clients so they can attract the right demographics and so that we can create effective marketing campaigns. This job involves both short- and long-term programs that inspire, educate and attract audiences from all walks of life.

Program Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Program Manager responsibilities

    Assess key demographic areas for our clients’ businesses and determine their needs from both a practical and an emotional standpoint
    Create program initiatives that help our clients succeed over their competition and draw new customers to their businesses
    Allocate and control company resources as they relate to individual programs as well as your department’s budget as a whole
    Visit clients’ businesses on-site and conduct interviews with key personnel to identify specific needs
    Implement CRM protocols for each customer program

Program Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Program Manager skills

    Bachelor’s Degree in Business Administration or related discipline required (MBA preferred)
    6+ years experience in marketing-related program management
    Working knowledge of Salesforce CRM software
    Ability to work both in the office and in the field
    In-depth knowledge of digital marketing practices
    Highly developed written and oral communication skills
    1+ years experience in proposal writing preferred

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