What does a Product Manager do?
Product Managers set sales quotas for individuals and sales teams, guide and approve marketing campaigns, and develop sales processes and techniques. They also read reports from managers and department heads and give written or in-person updates to executives. Product Managers analyze sales statistics for existing products and make changes to marketing campaigns when needed. They also identify new markets for products and recommend updates as consumer needs change. Many businesses depend on these versatile employees to produce popular, quality products and keep sales high.
Product Manager skills and qualifications
Successful Product Managers are charismatic, persuasive, and professional. They can work with a variety of people and personalities while adapting to changing conditions and unexpected obstacles. The top skills and qualifications for Product Managers include:
- Excellent written and verbal communication skills
- Good leadership, organization, and time management skills
- Outstanding attention to detail
- Understanding of the products or services the business sells and the industry that the company works in
- Analysis skills to interpret sales statistics and marketing data
- Financial skills to follow a budget and evaluate the future profitability of products
- Ability to adapt to unexpected events such as disruptions to production or shipping delays
Product Manager experience requirements
Most Product Manager jobs require more than three years of sales or marketing experience. Some positions require experience in the same industry. Management experience is usually preferred as well.
Product Manager education and training requirements
Most Product Manager jobs require a bachelor’s degree in business, marketing, business administration, or a related field. Some prefer people with a master’s degree, and on-the-job training is usually required. Product Managers must keep up with competitors, follow industry trends, and help adopt new technologies when they become available, so they often need to attend conventions and continuing education courses as well.
Product Manager salary expectations
According to Indeed Salaries, the average salary for a Product Manager in Canada is $83,131 per year. The salary can vary depending on the experience, location, or type of company that is hiring.
Job description samples for similar positions
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