Outside Sales Representative Job Description: Top Duties and Requirements

An Outside Sales Representative, or Outside Sales Associate, is responsible for conducting sales by meeting existing and potential clients face-to-face or over the phone. They source new clients, provide customer service, and meet sales quotas. 


Build a Job Description

Outside Sales Representative duties and responsibilities

When writing a job description for an Outside Sales Representative, it’s important to specify duties and responsibilities required to excel in the role, including: 

  • Developing new business leads 
  • Following up on leads and conducting research to identify potential prospects
  • Ensuring all communication with new or existing customers is logged into a CRM system 
  • Preparing and analyzing data to build a sales pipeline
  • Offering professional, effective and efficient solutions for customer inquiries and concerns
  • Handling customer concerns effectively
  • Providing guidance on price competitiveness
  • Participating in trade shows, training or associated product meetings when necessary 


Build a Job Description

Outside Sales Representative Job Description Examples:


Example 1

Unicon is a leading construction product distributor in Western Canada. Proudly 100% Canadian, we are an employee powered organization with a reputation for providing the best possible products and service available in the industry. The Outside Sales Representative will have an assigned territory, promoting and selling concrete accessories to an established customer list. *Responsibilities* * Increase market share by calling on a group of diverse customers to promote and sell concrete accessories. Communicate special programs and new products throughout the territory. Handle and resolve problems and complaints. Advise customers of market conditions that will have an effect on business. * Make the appropriate number of calls on prospects versus customers. Identify potential growth areas and pursue new customers. * Meet and exceed sales targets. * Prepare written presentations, sales and call log reports, and price ations. * Conduct customer education and product information meetings. Distribute promotional material and company communications. * Remain current with market trends and intelligence, and competitive information. * Attend and participate in sales meetings, product seminars, and trade shows. * Ensure customers are set to the correct price level to match their requirements. * Intervene when required with accounts receivable issues. * Partner with suppliers for training issues, help with product approvals, and growing product lines. * Plan and execute according to the opportunities and activities of your territory. * Monitor inventory levels of key products to ensure they are appropriately stocked. Work with inventory personnel to expedite sales of expired goods or dead inventory. * Other general duties as assigned. *Requirements* * Post-secondary education in sales and/or marketing, or 2-4 years of experience in the field or related area. Product knowledge or industry experience an asset. * Valid driver’s license and clean driving record. * Excellent communication and presentation skills. * Excellent organization and time management skills. * Ability to work under pressure and meet deadlines. * Strong decision-making skills. * Strong computer skills for managing data and report creation. * Highly motivated, creative, and goal orientated. * Available to travel when required. Job Types: Full-time, Permanent Salary: per year Additional pay: * Commission pay Benefits: * Company car * Dental care * Disability insurance * Extended health care * Life insurance * Vision care Schedule: * 8 hour shift * Day shift Experience: * sales: 2 years (preferred) * driver's license (preferred) Work remotely: * No

Example 2

De Boer Tool is looking for a motivated who is looking to transition into a role as an outside sales representative in the Greater Toronto Area. De Boer Tool is Canada’s leading manufacturer of solid carbide cutting tools and distributes other world class tooling brands. A fundamental understanding of milling and turning is essential for prospective candidates. *What we can offer: * · A fast pace and exciting work environment, working with cutting edge manufactures · Training to equip you with necessary skills for success · Professional development opportunities to enable full potential & performance · Base Salary · Commission for growth & account retention · Car allowance · Benefits package · Promotions based on performance *Job description: * As an outside sales representative you will connect with our existing clients and develop new accounts to provide tooling technical advice and running parameters for De Boer Tool products and products from our suppliers. You will attend meetings, develop relationships, maintain customer relations and pursue potential business opportunities in the Greater Toronto Area. *What you will need to succeed: * · Motivated with a polite and outgoing personality · 5 – 10 years experience programming and operating CNC milling and turning centers · Solid knowledge of tool geometry, coatings and speeds & feeds · Understand work holding, tool holding, metrology and GD&T · Knowledge of tool paths and machining strategies for milling & turning · Excellent troubleshooting skills · Have a passion for the manufacturing industry and be excited to help customers succeed · Ability to work independently Job Types: Full-time, Permanent Salary: From $42,000.00 per year Additional pay: * Bonus pay * Commission pay Benefits: * Dental care * Vision care Schedule: * Day shift * Monday to Friday Work remotely: * No

What does an Outside Sales Representative do?

An Outside Sales Representative generally travels around their designated area to meet with new clients. They will also meet with existing clients to maintain relationships. Typically, an Outside Sales Representative is given quarterly or annual sales goals that they must meet. An Outside Sales Representative is responsible for sourcing new business using a variety of marketing tactics such as email or cold calling.


Outside Sales Representative skills and qualifications

A successful Outside Sales Representative will generally have various prerequisite skills and qualifications required for the duties of this job, including: 

  • Ability to meet deadlines in a fast-paced environment
  • Ability to work independently and as part of a team
  • Client management skills 
  • Multitasking skills
  • Excellent selling and negotiation skills
  • Presentation skills
  • Ability to interpret and analyze sales data 
  • Knowledge of basic computer programs such as Microsoft Outlook 


Outside Sales Representative experience requirements

The right candidate should generally have at least three to five years of experience. It would also be beneficial to hire a Job applicant with experience working in your industry. In some cases, candidates with experience working as an Inside Sales Representative may be considered. 


Outside Sales Representative education and training requirements 

 When looking for the right candidate for the role, search for someone who has completed a bachelor’s degree from an accredited university. If the job requires it, be sure to look for a job candidate who has a valid driver’s licence. Additionally, if the applicant is required to work with customers who speak French, then a bilingual candidate with formal French training will be required. 


Outside Sales Representative salary expectations 

According to Indeed Salaries, the average salary for an Outside Sales Representative is $63,939 per year. Salary can vary depending on experience, location, or the company that is hiring. 


Job description samples for similar positions 

If an Outside Sales Representative is not what you are looking for, other related job descriptions include: 


Ready to Hire? Build a Job Description

Outside Sales Representative job description FAQs


What should you look for in an Outside Sales Representative's resume?

When reviewing applicants for an Outside Sales Representative role, it’s important to look closely at their prior experience. Look for a job applicant who has previous work experience in the industry where they are applying, if this is important, such as pharmaceutical or medical supply sales. Look for a candidate that has worked with a similar Customer Relationship Management system. Additionally, look for a candidate that has a history of sales and cold-calling experience. 


What makes a good Outside Sales Representative job description?

A good job description should always give a brief background of the company followed by the list of duties, skills, and qualifications. If there are particular job perks such as generous commission packages, be sure to mention that. A good Outside Sales Representative job description should also list the territory the applicant will work in. 


What is the difference between an Outside Sales Representative and an Inside Sales Representative?

While their duties are generally the same, the main difference is how they interact with customers. An Outside Sales Representative typically meets with customers face-to-face. By contrast, an Inside Sales Representative speaks with customers remotely. Additionally, an Outside Sales Representative usually acquires clients by attending industry trade shows or conferences, while an Inside Sales Representative secures new clients through sales leads from company marketing initiatives.


How can you make your Outside Sales Representative job description stand out?

The best way to make an Outside Sales Representative job description stand out is to specify the expected earnings for the role. It is also wise to state the job’s specific travel requirements and schedule in the description. It could also specify if the job comes with car or phone allowances. Lastly, it would be a good idea to mention what type of payment structure (commission and salary or just salary) the Outside Sales Representative will be given. 

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found