Merchandiser Job Description: Top Duties and Requirements

A Merchandiser is responsible for ensuring that a brand’s offerings get distributed to all the brand’s stores and that stock is always available. Their duties include boosting sales by creating displays for merchandise and promotions that drive business into the brand’s stores, providing customer service to retail store employees, and helping handle customer service or clerical issues with clients.


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Merchandiser duties and responsibilities

Merchandisers play an important role in the operation of retail chain stores and outlets, working between the manufacturers and the retail outlet owners. Key responsibilities for a Merchandiser may include:

  • Finding the best locations within each retail outlet and positioning products in an appealing way
  • Removing damaged, expired, or unsuitable products from circulation
  • Tracking sales to monitor product popularity
  • Creating promotions and discounts for particular products
  • Conducting focus groups, research, interviews, and surveys to determine viability of specific products, product development, and gaps in the market
  • Advocating for removing products that have not gained market popularity
  • Maintaining relationships with stakeholders to promote the brand
  • Conducting competitor analysis to stay ahead of the market


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Merchandiser Job Description Examples:


Example 1

Auto req ID: [phone number]BR Job Description Pepsico Beverages Canada - Red Deer Seasonal Merchandiser The Role: You are passionate about improving the consumer buying experience through execution of flawless merchandising standards. This includes rotating and re-stocking products into shelves, racks, and displays. PepsiCo merchandisers are detail oriented, customer-focused and self-driven to create enticing marketing displays that drive brand awareness of our current promotions. This is a seasonal position starting in June and ending in September. There is opportunity for permanent employment after the seasonal period. What you’ll be doing: Merchandising Pepsi products into store shelving, racks, coolers and displays by transporting product from the store’s stock room to different points of purchase using manual or powered equipment Maintaining back room stock in neat and orderly condition Supporting execution of store promotions by ensuring all shelves are filled and promotional materials are maximized throughout the account Following FIFO procedures and rotating out expired products to ensure freshness of Pepsi products Working collaboratively with the Account Sales Representatives and Delivery teams to provide top quality servicing of all Pepsi accounts Who’s a good fit for the team: You have your high school diploma (or equivalent) You hold a valid Class 5 license and have access to your own vehicle If you have prior merchandising or customer service experience, that’s an is an asset Previous grocery store experience is also an asset You must be able to repeatedly lift up to 50 lbs unassisted and push or pull up to 200 lbs using a palette jack You must enjoy working independently and be self-driven in an autonomous work environment You have excellent time management skills and can organize and prioritize your day well What you can expect from us: Competitive compensation A flexible working environment that promotes a healthy work-life balance A dynamic and inclusive culture that promotes you to bring your whole-self to work A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work #PBH #GD-PBC Job Type: Seasonal

Example 2

About Us Proudly Canadian and Independently Owned, we are Coke Canada Bottling! Coke Canada Bottling is Canada's premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and five production facilities nationwide. We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love. We pride ourselves on building diverse and sustainable relationships with our customers, consumers, stakeholders, and communities through our shared values: lead with an entrepreneurial mindset, collaboration, integrity, accountability, quality and safety. Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life™, Sprite®, Fanta®, Barq's®, Nestea®, Powerade®, Minute Maid®, Dasani® and vitaminwater®; and our partner brands: Canada Dry®, Monster Energy®, and A&W®. About This Opportunity Coke Canada Bottling Merchandisers work in local grocery stores helping our clients keep Coke Canada Bottling products fully stocked and available to consumers – keeping beverage sections, end caps, racks and displays filled. Merchandisers are our frontline ambassador, providing superior service to clients and consumers. Must be available to cover Sunshine Coast Region, and occasionally go outside of the designated region. Also, must have a flexible schedule to cover shifts on weekdays and weekends. Responsibilities Maintain and replenish products in store racks, shelves, displays, and coolers by transporting product between room to front-of-store with manual or powered equipment (pallet jack, hand-truck). Build, change or remove product displays while adhering to company standards; maintaining product signage; cleaning product space and securing damaged or defective product. Repetitively lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance Consistent kneeling, squatting and reaching above the head Manage backroom by organizing stock (product); identifying, monitoring, and reporting inventory levels; evaluating and processing damaged product; re-packing product; organizing backroom materials [website] pallets, product shells etc.); completing any required paperwork Follow all Coke Canada Bottling and Store policies regarding backroom, display floor, replenishment, equipment, and safety Maintain an orderly and clean work area in compliance with Company safety and sanitation requirements. Maintain professional relationships with co-workers and customers. Ability to push and pull manual and powered equipment [website] pallet jack, hand-truck etc.) containing product loads for a minimum of 100 yards without assistance Ability to repetitively grasp and manipulate objects of varying size and weight requiring fine motor skills and hand-eye coordination Ability to stand and walk for long periods of time Qualifications Must have access to a personal vehicle for use during working hours A valid driver’s license with a clean driving record with no major violations over the last three (3) years One (1) year experience working in grocery, retail, warehousing or related field preferred Experience working with manual or powered pallet jacks preferred Important All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada Bottling”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification and drivers abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regards to this once you are contacted for further consideration. Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-[phone number] or email HR@[website]

Example 3

*Are you looking for a highly autonomous and highly flexible job? We have an opportunity for you!* For nearly 30 years, RDTS has helped canadian manufacturers and banners to increase their sales through innovative solutions and expertise. With a team of over 300 members and with more than 11 million visits in store since [phone number], RDTS is an employer synonym of growth, stability and expertise. We are currently looking to add a new Merchandiser Representative to our team, whose role is to execute various merchandising tasks for different pharmacy of his territory. *Territory : *West Island, Montreal. *Schedule : *35 to 40 hours, Monday to Friday, flexible hours. *Responsibilities and duties: * * Visit a different pharmacy of your territory every day; * Maintain a great relationship with each manager of visited stores; * Read and execute planograms; * Innovate and think of possible product placements in other store sections * Maintain additional spaces to place the merchandise; * Fill the display stands and execute the display facings based on the planograms or the store manager’s instructions; * Solve inventory problems and report them via the application; * Communicate daily with the operation analyst regarding the job done; * Execute any related tasks. *Requirements: * * Experience in merchandising and reading planograms is an asset; * Must be able to visit all the stores in your territory. Mileage reimbursement policy is applicable. Job Types: Full-time, Permanent Salary: $15.00-$16.50 per hour Benefits: * Casual dress * Dental care * Disability insurance * Extended health care * Flexible schedule * Life insurance * On-site parking * Vision care Schedule: * 8 hour shift * Day shift * Monday to Friday Experience: * merchandising: 1 year (preferred) * planogram: 1 year (preferred) * Driving Licence (required)

What does a Merchandiser do?

Merchandisers are a vital part of the retail industry. They serve as a go-between for retail outlets and manufacturers to ensure the brand’s products are available at retail stores and that stock is replenished as needed. Merchandisers work with the retail team to create promotions and attractive displays in stores to make products more appealing to customers. They also provide customer service to retail store owners by addressing issues, answering questions, and ensuring customer satisfaction.


Merchandiser skills and qualifications

Merchandisers must possess many skills and qualifications to perform their jobs successfully, and manage the responsibilities of keeping brands relevant, including:

  • Excellent oral and written communication
  • Ability to create engaging product displays
  • Knowledge in marketing strategy and ways to solve problems that arise
  • Understanding statistical procedures and data analysis
  • Awareness in market research strategies to determine stakeholder and consumer needs
  • Computer and social media skills
  • Ability to work with the team and individually
  • Professionalism


Merchandiser experience requirements

Merchandiser candidates will often have prior experience as a Retail Merchandiser, Visual Merchandiser, or in another Merchandiser role. Merchandisers may also gain relevant experience from working in similar roles, such as within a marketing team or in a merchandising-related internship. Experience with high-level retail roles, marketing, and customer service are also desirable.


Merchandiser education and training requirements

Merchandisers will often have relevant on-the-job experience in merchandising roles as well as a bachelor’s degree in marketing, finance, business, or another relevant field. Though it’s not necessary, having a degree provides a Merchandiser with a higher level of understanding of the expectations of the role and the larger market. Many positions will list a degree as preferred, so the candidate should be able to showcase the necessary skills, creativity, and experience to perform the job effectively.


Merchandiser salary expectations

According to Indeed Salaries, the average salary for a Merchandiser is $15.35 per hour. Keep in mind that may vary by the relevant experience, location, education level, and company.


Job description samples for similar positions

If a Merchandiser isn’t the position you’re looking for, other job description samples are available for related job positions including:


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Merchandiser job description FAQs


What is the difference between a Merchandiser and a Buyer?

Merchandisers and Buyers have many of the same responsibilities, but they often view those responsibilities from different angles. Both are involved in the supply chain from pre-production through to the customer, but Merchandisers work more closely with financial information and approach the task from a numbers point of view. Buyers are more product-focused, and work closely with suppliers and designers, focusing on the aesthetic value of the product.


What makes a good Merchandiser job description?

Merchandisers play a vital role in the supply chain, so it is important to attract an ideal candidate. The Merchandiser job description will have an overview that provides general information about the role and responsibilities, followed by more detailed information about specific duties to be accomplished. Be sure to include any information that isn’t typical of a Merchandiser or any industry-specific duties, to ensure you attract the right candidate. Finally, include relevant experience and educational requirements, such as formal education, certifications, and internships.


What are the different types of Merchandisers?

Merchandising is a broad field, but there are many specialized Merchandisers that companies hire to handle different responsibilities. Some examples include Product Merchandisers, who focus on products, Retail Merchandisers, who focus on promotional and marketing activities in a physical store, and Visual Merchandisers, who focus on the display techniques that showcase the product aesthetics and benefits. 

There are also Digital Merchandisers, who focus on promotional activities that take place online, and Omnichannel Merchandisers, who focus on creating a seamless customer experience across all sales channels. Depending on the needs of the business, companies may require specific Merchandisers with specialties or Merchandisers with experience handling elements of each type of merchandising while developing effective techniques.

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