Marketing Specialist Job Description: Top Duties and Requirements

A Marketing Specialist, or Marketing Expert, is responsible for helping to promote a company or brand using various marketing tactics. The main responsibilities of a Marketing Specialist include supporting the development and management of marketing campaigns, helping to develop creative materials for marketing campaigns, and analyzing the effectiveness of those campaigns . 

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What does a Marketing Specialist do?

A Marketing Specialist works within the marketing department to help figure out ways to promote the company to a specific audience. A Marketing Specialist will typically perform a competitive analysis to determine what marketing tactics their competitors are using. Marketing Specialists may also attend events or seminars to represent the organization. 

Marketing Specialists may also be responsible for overseeing the company’s social media pages. This may include writing posts, putting together analytical reviews, and implementing social media advertising campaigns. Marketing Specialists will work with other members of the marketing team such as SEO Specialists, Website Analytics Specialists, Design Specialists, or others to help ensure successful marketing campaigns. 

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Marketing Specialist Job Description Examples:


Example 1

Job Description: About Designer Brands Inc. Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. The company operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. The Camuto Group owns licensing rights for the Jessica Simpson® footwear business, and footwear and handbag licenses for Lucky Brand® and Max Studio®. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto®, Louise et Cie®, Sole Society®, CC Corso Como®, Enzo Angiolini® and others. More information can be found at [website] EMAIL Marketing Specialist This is a work from home remote position. There may be a need to work onsite occassionally. Job Summary: The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs for Designer Brands Canada and its retail brands – DSW and The Shoe Company. This includes ownership of the setup, maintenance, and weekly/quarterly review of promotional and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices to help with strategy, list growth and retention, and driving omni-channel email sales growth and engagement. This role will work closely with the brand marketing & digital teams to plan, support and execute email marketing activities to meet and exceed business goals. Job Responsibilities: Builds email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required Stays abreast of and recommends email marketing best practices as it relates to coding, design and testing of email campaigns - including mobile design, creative layout design, calls-to-action, dynamic content, testing, and CASL requirements Manage email lists and provide necessary feeds to support re-targeting efforts Analyzes and develops insights from results and conveys recommendations to stakeholders Assess current email workflow and define new processes in planning, testing, execution, and reporting on email activities if necessary Ensure proper tests are carried out for respective email clients, web browsers, and mobile; work with testing framework to continuously optimize and improve email program Assist in the development of strategies that drive growth in lead acquisition, engagement and retention Develop weekly, monthly, and ad hoc reporting on Email performance Ensure all campaigns are tracked properly for accurate reporting Work with cross-functional partners to report on the Key Performance Indicators (open rate, click through rate, conversion rate, Email eCommerce revenue, Omni-Channel Email revenue, opt-out rate, etc. Experience using a marketing Email tool such as Salesforce ExactTarget or Oracle Responsys HTML coding experience 1-2 years of hands-on experience in email campaign building and list selection preferred A degree Patience, flexibility, adaptability - this is retail and things can change quickly High attention to detail Commercial awareness A genuine interest in email & digital marketing Ability to think and operate both strategically and tactically Strong interpersonal and communication skills (written and oral) with the ability to work effectively with colleagues from within and outside of the department Good understanding of database concepts, segmentation and writing queries Ability to work independently with minimal direction, while also functioning and contributing as part of a team What we offer: Flexible work schedules Health/Dental benefits and Life Insurance for Full Time associates RRSP Matching Program Unlimited opportunity for growth Opportunities to join a variety of Business Resource Groups or Community Interest Groups Competitive compensation plan designed to reward top performers Training & Development Programs with our Global Designer Brands Inc Team Involvement in Community Investments (Virtual Silent Auctions, Raffles etc.) Summer Hours!! Business Casual Dress Code Wellness Challenges, Virtual Yoga Classes along with our daily Wellness Hour If you love shoes as much as we do…APPLY NOW! We would like to thank all Applicants for their interest in Designer Brands. Only Applicants selected for an interview will be contacted. Designer Brands is an equal opportunity employer. If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process. We will work with Applicants to accommodate all accessibility needs.

Example 2

Job description Cliantha is currently seeking a Marketing Specialist; who can fulfill its business needs and is looking for better learning and growth opportunities. About Us Cliantha Research is a full service Clinical Research Organization (CRO) that provides comprehensive and integrated offerings in Early Phase, Late Phase, Respiratory, Tobacco Research, Dermatology, Consumer Research, Research Lab, IVRT, Biometrics, Pharmacovigilance & Medical Services, and Environmental Exposure Chambers (EECs). With several advanced clinical sites and bio-analytical laboratories in North America and India, Cliantha now has presence in 4 countries along with a strong team of [phone number]+ professionals. Some of the key regulators, such as the USFDA, EMA, AGES, ANSM, AMPS, MCC South Africa, Health Canada, DCGI, CAP, NABL, Turkey MOH, Thailand MoPH and others have successfully inspected Cliantha across the globe. Cliantha Research is headquartered in Ahmedabad and has expanded its domestic presence with 5 regional offices & international presence with offices in USA (Florida & New Jersey), Canada (Mississauga, Winnipeg & Scarborough) & Europe (Portugal). *Job - Develop and implement inbound marketing strategies to drive online traffic and generate leads for volunteer participation in clinical research studies across our North America sites. - Create and execute advertising campaigns including SEM, social media (Twitter, Facebook, Instagram) and other digital tactics. - Develop and execute tactics to grow and engage with our online communities, identify partnership opportunities, and liaise with influencers. - Monitor key online metrics to track campaign performance against KPI’s and ROI. - Design marketing materials for digital and print ads, flyers, videos, landing pages and other informational assets. - Create compelling and engaging content according to organizational branding guidelines and in compliance with external approval authority. - Contribute to creative asset development for special projects including business development collateral. Qualifications - Bachelor’s degree/ College Diploma in Marketing or relevant field. - A minimum of 2 years’ experience in developing and executing promotional, advertising and marketing activities through online digital channels. - In-depth knowledge of various paid social media platforms and best practices; current on the latest trends and technologies in digital marketing. - Strong working knowledge of Google Analytics, Google Search Console and Google Ads is required. - At least 1-2 years of experience working with graphics or design software (e.g. Photoshop, Canva) is required; experience with HTML. - A goal oriented and growth-focused attitude; sense of urgency and able to quickly make adjustments to support team objectives. - Strong verbal and written communication skills; prior experience in creating content. - Ability to manage multiple priorities and manage projects to timelines and budgets. - Ability to think strategically and critically from an ROI and problem-solving perspective. - Prior experience in clinical research is an asset. _Cliantha Research is committed to creating and maintaining a diverse, inclusive, and accessible environment for all its employees and clients. We value diversity at workplace and believe in fostering a spirit of excellence brought in by all our employees and clients. If you require accommodation before, during, or after the process do not hesitate to let us know when we contact you and we will work with you and do our level best to meet your needs._ *We thank all our candidates for taking interest and the time to apply for stated job vacancy; however only those selected will be contacted for next steps.* Job Types: Full-time, Permanent Salary: Up to $55,000.00 per year Benefits: * Dental care * On-site parking * Paid time off * Vision care Schedule: * Monday to Friday

Example 3

This position is for an individual that can work independently, loves to take charge of projects, can manage other employees to provide you information you need to get the project done. This is not an environment for you to learn skillsets relating to a Creative Marketing Specialist. You need to have these skillsets already from education and work experience. We are a rapidly growing company that caters to the mass merchandising market internationally. We do business with the largest retailers in North America and distributes products in categories such as electronics accessories, smart home accessories, general consumer goods, dietary supplements etc. Our company is looking for a Creative Marketing Specialist with fresh ideas to join our team to build and expand our brand visibility. The Creative Marketing Specialist is responsible for the planning, development, and delivery of high performing digital campaigns across all media channels, including but not limited to social media, email marketing, search, and display. He/she will work with external marketing service providers to ensure the successful delivery of digital marketing campaigns and advise on how to optimize campaigns using data. As a Creative Marketing Specialist you will: - Lead campaign planning, development, and execution of digital channels (from website maintenance, to social media, and PPC advertisements) - Provide campaign reporting and analysis, with the ability to speak on the success and provide recommendations for future considerations - Write blog posts, email campaigns, and building content based on keyword research with notice ongoing trends - Actively seek out partnerships and develop relationships with external sources to identify and leverage opportunities for collaboration - Receive project requests and assess feasibility based on timing, resources, and details - Collaborate with stakeholders in respect to project status and negotiate necessary changes to timelines or deliverables - Negotiate with digital marketing service providers and manage their services to meet deadlines and deliverables - Monitor progress of multiple projects, keep deadlines on track, communicate obstacles and proactively propose solutions to overcome them - Execute creative approval process, review, approve, and test all digital output with attention to detail - Coordinate with in-house graphic designer to ensure all design elements are made in conformity with the company’s brand identity - Develop marketing plans including budgets, timelines, approvals, and key milestones The experience we need: - 2+ years of experience in developing and managing digital marketing campaigns - 2+ years of digital marketing or paid media experience (ie. Google Ads, Facebook Business Suite, Amazon Ads) - Highly skilled copywriting and blogging skills–you will be writing a lot of content that requires topic research - Experience with marketing automation tools (Metigy, Hootsuite, Mailchimp) - Experience creating ad campaigns and analyzing effectiveness of Google Display Ads - Exceptional computer skills (MS Excel, Outlook, Powerpoint) - Strong knowledge of web usability best practices, SEO, CRO, and UI/UX principles - Proficiency in Adobe Creative Suite (Adobe Stock, Photoshop, Illustrator, and InDesign) The skills we need: - Outstanding interpersonal skills and ability to follow up - Experience with graphic design and Adobe Creative Suite - Ability to multi-task and work with minimal supervision - Available to work in office or at events as needed, including potential off work hours - Content creation and copywriting skills - Ability to work in a fast-paced environment Let us know if you have other skillsets that you feel might be an asset to our company not relating to the job description. This can put you on top of the pile! Along with your CV and resume, please answer the following questions: 1) What languages do you speak fluently? 2) Is your computer skills beginners, average, above average? 4) have you been outside of Canada in the past 30 days? 5) When is your earliest start date? 6) Have you gotten your first Covid-19 vaccination? Expected start date: [phone number]12-01 Job Type: Full-time Salary: per year Benefits: * Dental care * Extended health care * Life insurance * On-site parking * Paid time off * Store discount * Vision care Schedule: * 8 hour shift COVID-19 considerations: Social distancing. All employees must be double vaccinated. Work remotely: * No

Example 4

Job description *_About Us_* UU CARGO LTD., known as [website], aims to create an online application that brings a low-cost shipping solution to businesses and consumers. The solution will not only leverage but also maximum use in local storage and spare trucks. *_We’re hiring_* In response to the growing needs of transportation of goods in the era of a global pandemic, we are expanding our business extensively. We are currently looking for enthusiastic individuals to partake in our upcoming marketing projects. You might be a good fit if you * Are passionate about what you do, like to think outside the box, aren’t afraid of taking up challenges, and always long for self-improvement. * Hold a Bachelor’s degree in Business, Communication and Media Studies, Information or relevant fields (preferred) * Always think ahead by actively doing research on the current market trends. * Have at least one year of experience in marketing, including content creation, web design, graphic design. * Have sound knowledge in SEO, Facebook Ads, and Twitter Ads, which involves utilizing major media platforms for advertising needs i.e. WordPress, Twitter, Instagram. (at least one year of experience is preferred) * Have experience in social media marketing, Facebook, LinkedIn YouTube, and Instagram etc. You will be responsible for content creation across social media platforms such as Facebook, YouTube, and LinkedIn etc. Duties include but does not limit to field research, data collection and gathering, video creating and editing, and maintenance of our social media accounts as time progresses. (Further details will be addressed.) * Have strong attention to detail. You will be analyzing the market trend, providing your supervisors with insightful reports regularly, follow through with multiple marketing plans and or advertising strategies. * Stick to deadlines for advertising campaigns and projects. * Have basic video editing skills, (have a sounds knowledge of Photoshop) * Must have good communication skills. You need to communicate effectively with our clients and potential audiences of our business. * Can work well with a team while also excelling at working independently. *_Job duties_* Work with the marketing team to carry out major marketing campaigns on behalf of the business. * *Awareness building & Lead generation*: * Responsible for social post strategy, creation, execution, and reporting for assigned social account * Meet the monthly KPIs (measured by media exposure, quarter sales, sales requests, increase of business partners etc. ) * *Conversion*: * Planning, sourcing, and reaching out to any external influencers and content creators. * Successfully targeting our clients, including business partners. * Join and drive our social community – improve and maintain brand images. Outreaching for any potential business partners, including complimentary businesses and content creators/influencers. * Develop strategic execution for various advertising campaigns across social media. * Produce content utilizing your skills with various marketing tools. * Participate in weekly meeting and report to supervisors the progress of marketing performance. You will need to collect and analyze data and include your findings in your semi-weekly reports. (details will be further discussed) * Have experience in Logistics and/or Transportation industry is a strong asset. *_Languages: _* * Must be fluent in English, * is a plus *_Working Remotely_* * No Expected start date: [phone number]11-29 Job Types: Full-time, Part-time, Internship, Contract Salary: per year COVID-19 considerations: All customers and visitors will need to show proof of vaccination and wear masks upon arrival. Social distancing rules will be strictly followed. Expected start date: [phone number]11-29 Job Types: Full-time, Part-time, Internship, Contract, Permanent Salary: per year Benefits: * On-site parking Schedule: * Monday to Friday COVID-19 considerations: All visitors need to show proof of vaccination and must wear face masks when upon arrival. Social distancing rules must be strictly followed. Experience: * marketing: 1 year (preferred) Work remotely: * No

Marketing Specialist duties and responsibilities 

When writing a job description for a Marketing Specialist, it is important to specify the duties and responsibilities required to excel in the role, including: 

  • Working cross-functionally to devise and implement marketing campaigns
  • Collecting data on marketing campaigns 
  • Planning and coordinating seasonal promotions, events, or information sessions
  • Ensuring all information on social media is up-to-date and accurate
  • Building and developing relationships with key business stakeholders
  • Leveraging analytics and competitive analysis to help create new campaigns
  • Ensuring ongoing communication with managers and other department leads
  • Supporting the optimization of marketing channels and ROI

Marketing Specialist skills and qualifications 

A successful Marketing Specialist will need many skills and qualifications for the job. Some of these may include: 

  • Ability to work well with a team and as an individual contributor
  • Ability to multi-task and work in a fast-paced environment
  • Strong communication skills, both written and verbal
  • Strong organizational skills
  • Strong time management skills and ability to meet deadlines 
  • Strong project management skills and ability to manage multiple projects at once
  • Results-oriented with the ability to identify forward-thinking techniques to achieve revenue goals
  • Ability to learn new technologies or strategies quickly

Marketing Specialist experience requirements

Candidates who have previous experience working within a marketing department may be preferred, with typically two to three years on average. Experience can be in the form of an internship, or as a Marketing Assistant or as a Marketing Coordinator. 

Marketing Specialist training and education

When searching through resumes, look for job applicants with a Bachelor’s degree in marketing, journalism, communications, or a related discipline. In some cases, a four-year college diploma would be a similar asset. Some applicants may hold additional graduate certificates in subjects such as social media, creative design, or graphic design. Marketing Specialists who are working in a public relations role may be required to have an Accredited in Public Relations (APR) designation. 

Marketing Specialist salary expectations 

According to Indeed Salaries, the average salary for a Marketing Specialist is $55,115 per year. This can vary depending on experience, location, or type of company that is hiring.

Job descriptions for similar roles

If a Marketing Specialist is not what you are looking for, other related job descriptions include: 

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Marketing Specialist job description FAQs

What should you look for in a Marketing Specialist's resume?

When reviewing Marketing Specialist applicants, it’s important to look for the appropriate education. Some applicants may also have obtained additional certification in the form of a graduate diploma or certificate. Marketing Specialists should also list computer programs they have experience working with such as Adobe Photoshop, Adobe Lightroom, Canva, Google Analytics, Hootsuite, or similar programs. 

What is the difference between a Marketing Specialist and a Digital Marketing Manager?

There are some duties and responsibilities that overlap between a Marketing Specialist and a Digital Marketing Manager. Both roles are responsible for promoting a company in various formats. The main difference between the two positions is that a Marketing Specialist may work with offline marketing tools such as brochures, newspaper ads, flyers, magazine ads, or billboards. A Digital Marketing Manager will only work with online tools such as email marketing, social media, display advertising, or Search Engine Optimization. A Digital Marketing Manager may also likely have Specialists reporting to them. Lastly, a Digital Marketing Manager may be responsible for the strategy of a marketing campaign whereas a Marketing Specialist will likely be responsible for the execution of the campaign. 

What makes a good Marketing Specialist job description?

A good job description for a Marketing Specialist role will list detailed information about the company and the kinds of marketing tools the department uses. Job descriptions should also include soft skills or general interests needed for the position. Don’t forget to include the computer applications that are going to be used on a regular basis. 

How do you make your Marketing Specialist job description stand out?

The best way to make a Marketing Specialist job description stand out is to include the expected salary, either hourly or annually. Another great way to make the description stand out is to also include any additional benefits that come with the role like product discounts, performance bonuses, or RRSP matching programs. 

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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