Marketing Manager duties and responsibilities
A Marketing Manager’s duties and responsibilities may include:
- Planning, developing, and directing multiple avenues of marketing strategies to drive sales
- Overseeing social media accounts and websites to engage existing customers and establish positive public relations
- Implementing search engine optimization (SEO) in online media
- Researching trends and new marketing opportunities, and brainstorming ideas
- Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
- Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers
- Addressing problems and troubleshooting campaigns
- Analyzing customer feedback and campaign performance
Marketing Manager skills and qualifications
The successful Marketing Manager is a creative thinker who can pinpoint the specific needs of a project but also keep in mind the larger components necessary for its completion. This candidate is a confident leader and someone who plans ahead. Their top skills generally include:
- Excellent organizational and planning skills
- Excellent verbal and written communication
- Personable and able to work in a team environment
- Strong attention to detail
- Creative and innovative thinking
- Good research and problem-solving skills
- Ability to work well under pressure
Marketing Manager experience requirements
Having three to five years of experience in the field of marketing, sales, or public relations is typically required of Marketing Managers. In some cases, a position may favour significant industry experience over education.
Not only does the successful candidate need to be proficient in marketing, but also have the expertise to manage employees and provide direction. Your ideal Marketing Manager has gained professional experience through job shadowing and internships in addition to employment, where they acquired practical skills.
Marketing Manager education and training requirements
Many successful Marketing Manager candidates have a university degree or college diploma in business administration or a similar field, such as sales or marketing. In some cases, a Master of Business Administration (MBA) is particularly valuable for certain positions.
As a show of dedication to the field, the successful Marketing Manager stays up to date on industry knowledge and skills by enrolling in a continuing education program at a business college. The candidate’s resume may also demonstrate their willingness to participate in a management training program.
Marketing Manager salary expectations
According to Indeed Salaries, the average salary for a Marketing Manager is $61,605 per year. Salaries vary, and may be dependent on experience, location, and industry.
Job description samples for similar positions
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