Marketing Manager Job Description: Top Duties and Requirements

A Marketing Manager, or Strategic Marketing Manager, is responsible for promoting the brand or product of a business to new customers and maintaining a relationship with existing customers. Their duties include developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image. 


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What does a Marketing Manager do?

Marketing Managers ensure the growth of a company through developing effective advertising campaigns that help sell products and services. They also create lasting relationships with consumers and boost revenues. They oversee many creative, digital, analytical, and financial aspects of marketing projects. This often entails working with employees in the areas of sales and distribution, market research, and content creation.  

Marketing Managers direct sales strategies by collecting research on products and new trends, and analyzing data to identify new customers. They are typically involved in various promotional activities within a company, which can extend to every available avenue.


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Marketing Manager Job Description Examples:


Example 1

Sales Operations & Marketing Analyst Who You Are: You are experienced in collaborating with the Finance team, generating and organizing reports on a regular basis. You routinely provide reporting on sales forecasts and budgets, and promotional activities performance. Analyzing trends across the markets, brand market share, and market changes is second nature. You have a wide understanding of all customer contracts, managing compliance and contracting risk for the company. You have experience in the Medical Device industry including experience with AC GPO contract management, pricing and rebates. Medela is seeking a qualified candidate who has experience in the Medical Device industry, working in Sales Operations & Marketing Analysis to join our team. Please continue reading for additional information about us and the position. Founded in [phone number]by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions. In Medela we have two business segments, Human Milk and Healthcare. The common denominator for the two segments is the medical vacuum. We have developed and progressed our core competencies over the past 50 years and turned them into high quality and innovative products, in both segments. Medela Canada Inc. is based in Mississauga, ON Canada We are seeking a Sales Operations & Marketing Analyst to join our team at our Mississauga, ON Canada office. [website] Education and Critical Skills/Experience - Sales Operations & Marketing Analyst Bachelor’s degree in Business, Administration, Finance or Marketing preferred Minimum three years’ experience in sales operations required Strong in data and sales analysis skills Projection and forecasting skills Experience of the Medical Device industry and experience analyzing data and working with Sales and Finance teams Experience with AC GPO contract management, pricing and rebates Experience with large retailers and vendor agreements; reading, understanding and interpreting contract language Experience with AC Nielsen, Market Track preferred Proficient in a Windows environment and with MS Office Suite (Word, Access, Power BI, Excel, and PowerPoint) Experience with Salesforce Sage and SAP experience preferred Strong communication and presentations skills Apply principles of logical thinking to solve practical problems Ability to manage multiple conflicting priorities and to work independently and with cross-functional teams Experience working in an environment with global objectives Proficiency in English and French, spoken and written required Main - Sales Operations & Marketing Analyst Under the general direction of the Senior Director of Sales, Professional Care, and working in close collaboration with the Finance team, the Sales Operations & Marketing Analyst is responsible for generating and organizing reports on a regular basis, analyzing trends across the markets, brand market share, and market changes. This position is also responsible for assisting with and reporting on sales forecasts and budgets, and promotional activities performance. Marketing: Monitors and analyzes competitive activities -Industry activities and trends -Market intel Develops weekly and monthly report based on data analysis -POS -Shipments -Stackline, AC Nielsen -New accounts, new listings -Performance vs BU (by product, category and not limited to) -Promotional plan performance and ROI Prepares and develops marketing dashboards -Product pre-launch activities -Progress of product launches SALES Operations: Contributes to the development of the sales plan and objectives Monitors, evaluates and reports sales performance Evaluates and predicts sales trends and provides insights to guide the sales and marketing teams Advises on methods to improve Medela Canada Inc.’s profitability Prepares sales presentations Prepares sales forecasting Understands the operational relationship between Medela Canada and business partners to develop and foster a collaborative partnership Has an enterprise wide understanding of all customer contracts and manages compliance and contracting risk for the company Prepares, develops, and analyzes data to evaluate the operational effectiveness of distributor and consignment contracts Responsible for the execution of dispute processes, collaborating with key contacts at distributor customers to resolve disputed rebate amounts submitted; manage the dispute process and make recommendations to Management for write-off’s and financial resolution to dispute process Responsible for communicating pricing, rebates and incentives to Finance to ensure accuracy of invoicing, sales reporting, and financial accruals Medela Canada Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process . Medela Core Behaviors Put the customer first-Be solution oriented-Take for excellence-Work as a team-Create engagement

Example 2

*诚聘市场运营(全职/兼职)* *About Elearning 易学海外* ELearning is an online educational platform for assisting Chinese students to transition smoothly into Canada’s rapidly evolving educational environment. Our purpose is to provide highly engaging, tailor-made learning programs and tutorial services for our students, that will provide them with the relevant knowledge and skills to succeed not only in the subjects they are enrolling in the university, also their future academic journey. We are a fast-growing online education platform providing well-designed online learning courses to overseas students through our self-developed APP(易学海外). We have experienced managers who have over 15 years of experience from Internet and Education Industries. We have team members who are passionate and dedicated towards working in the online education industry; Our teaching team consists of masters and doctors from most reputable Universities in North America. Our unique empower culture would provide a platform for those who are eager to learn and grow and will fulfill your need for personal growth *Job Description* * Develop and maintain exceptional consultative relationships with existing customers. Connect with potential and established customers. * Find and position each customer’s value proposition to satisfy their needs. Attend marketing events to promote sales * Assist the marketing manager in prepareing branded advertising campaigns, and support the marketing and design teams by coordinating and collating content. * Work closely with Teacher and Content Department to help improving our courses and servise. *Qualifications / Skills* * Passionate about helping others through education * Effective written and verbal communication skills in excellent interpersonal skills * Self-starter with strong sense of accountability * Have excellent people skills. A proven team player with a helpful attitude and attention to detail * Thrive in a deadline-driven environment and be able to juggle multiple projects simultaneously. * Be familiar with BC universities (UBC/SFU/UVIC) strongly preferred. * Experience managing wechat accounts preferred *Requirements* Language: Mandarin Location: BC 职位类型:全职, 兼职 薪资: ) 工作经验: * Marketing: 1 年 (首选) 工作语言: * Mandarin (必填) 远程办公: * 新冠肺炎期间暂时允许

Marketing Manager duties and responsibilities

A Marketing Manager’s duties and responsibilities may include:

  • Planning, developing, and directing multiple avenues of marketing strategies to drive sales
  • Overseeing social media accounts and websites to engage existing customers and establish positive public relations
  • Implementing search engine optimization (SEO) in online media
  • Researching trends and new marketing opportunities, and brainstorming ideas
  • Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
  • Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers
  • Addressing problems and troubleshooting campaigns
  • Analyzing customer feedback and campaign performance


Marketing Manager skills and qualifications

The successful Marketing Manager is a creative thinker who can pinpoint the specific needs of a project but also keep in mind the larger components necessary for its completion. This candidate is a confident leader and someone who plans ahead. Their top skills generally include:

  • Excellent organizational and planning skills
  • Excellent verbal and written communication
  • Personable and able to work in a team environment
  • Strong attention to detail
  • Creative and innovative thinking
  • Good research and problem-solving skills
  • Ability to work well under pressure
  • Adaptability


Marketing Manager experience requirements

Having three to five years of experience in the field of marketing, sales, or public relations is typically required of Marketing Managers. In some cases, a position may favour significant industry experience over education. 

Not only does the successful candidate need to be proficient in marketing, but also have the expertise to manage employees and provide direction. Your ideal Marketing Manager has gained professional experience through job shadowing and internships in addition to employment, where they acquired practical skills. 


Marketing Manager education and training requirements

Many successful Marketing Manager candidates have a university degree or college diploma in business administration or a similar field, such as sales or marketing. In some cases, a Master of Business Administration (MBA) is particularly valuable for certain positions.

As a show of dedication to the field, the successful Marketing Manager stays up to date on industry knowledge and skills by enrolling in a continuing education program at a business college. The candidate’s resume may also demonstrate their willingness to participate in a management training program.

Marketing Manager salary expectations

According to Indeed Salaries, the average salary for a Marketing Manager is $61,605 per year. Salaries vary, and may be dependent on experience, location, and industry.


Job description samples for similar positions

There are a few other career options that are similar to a Marketing Manager, but may vary based on salary, responsibility, and the required hard skills. For similar job titles, you may want to consider the following:


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Marketing Manager job description FAQs


What are the qualities of a good Marketing Manager?

A first-rate Marketing Manager is capable of creative thought and is always seeking new opportunities for growth. The ideal candidate can resolve difficult problems using clear communication and adaptability, and can direct others with confidence as a strong decision-maker. 


What is the difference between a Marketing Manager and a Brand Manager?

While Marketing Manager and Brand Manager roles may appear interchangeable, the responsibilities of each are slightly different. 

A Brand Manager typically works under the guidance of a Marketing Manager. The Brand Manager’s sole focus is to develop an image or message surrounding the sales item that the company is putting forth. The intention is to inspire a positive and trusting reaction in the consumer. 

While the Marketing Manager also works on branding, their focus is more widespread. A Marketing Manager thinks about how the consumer interacts with the brand while working on developing a variety of marketing strategies, including those targeted towards specific demographics.


What should you look for in a Marketing Manager resume?

A successful Marketing Manager’s resume demonstrates their excellent communication and presentation skills. A standout resume highlights creative thinking under pressure and the ability to manage an innovative sales plan successfully. Experience in managing staff and a background in marketing and content creation are also some important points to look for on the job candidate’s resume.


Who reports to a Marketing Manager?

Depending on the size of the company, the Marketing Manager may have just one Marketing Assistant or a whole team of people. These employees can range from Marketing Interns to Content Creators, such as SEO Writers and Graphic Designers.

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