How to write a Marketing Director job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Marketing Director job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Director job titles

    Marketing Director
    Senior Marketing Director
    Marketing Communications Director
    Director of Marketing

Marketing Director job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Director job summary

Our firm is seeking a Marketing Director to work closely with our executive staff to create and implement comprehensive policies and programs related to corporate marketing, communications and advertising. The Marketing Director is responsible for monitoring the development of marketing support collateral and ensuring that all deadlines are met. The successful candidate for this position will also be required to work directly with the public relations team and advertising development staff to create communication crisis management programs that can be implemented if needed.

Marketing Director responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Marketing Director responsibilities

    Develop a measuring system for determining the success of each marketing program
    Coordinate all media contact and ensure that the company consistently gets print and digital coverage
    Work closely with our public relations team to ensure that campaigns are staying on track and being received well by the public
    Develop company marketing policies and communicate those policies to the entire organization
    Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company

Marketing Director qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Director skills

    5+ years’ experience in marketing, communications or public relations
    2+ years’ experience in a corporate management role
    Bachelor’s Degree in Marketing, Public Relations, Journalism or a related field
    Exceptional communication skills
    Demonstrated experience in creating successful marketing and public relations collateral
    Ability to initiate and monitor several simultaneous projects
    Must be available to travel at least two weeks out of every month

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