Marketing Coordinator Job Description: Top Duties and Requirements

A Marketing Coordinator, or Public Relations Coordinator, is responsible for developing a marketing strategy that will promote and publicize a company, product or event. A Marketing Coordinator’s duties include developing advertising campaigns, maintaining good media relations, and analyzing marketing needs.

 

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What does a Marketing Coordinator do?

A Marketing Coordinator should be able to create quality interactive or reading materials to represent a company and advertise its campaigns. They should be able to develop materials such as information programs, press releases, information sessions and presentations to publicize the company. A Marketing Coordinator is responsible for the company or brand’s image. They should be able to efficiently promote the brand, leading to increased revenue and overall success. They should also have excellent contacts in the media to help spread the message and keep the brand in the public eye in a positive light.

 

Marketing Coordinator duties and responsibilities

A Marketing Coordinator should be responsible for developing a strategy that will work best for the company. They should be able to:

  • Research and analyze customer data like needs, satisfaction, etc.
  • Create effective marketing plans and strategic options for advertising
  • Develop and maintain good relationships with relevant media contacts
  • Prepare reports, presentations, briefs and press materials
  • Track and analyze sales report data
  • Present ideas to help promote the brand or campaign in new ways
  • Work well in collaboration with sales and advertising teams
  • Coordinate press events and appearances

 

Marketing Coordinator skills and qualifications

A Marketing Coordinator should have a degree or diploma in marketing, journalism, communications, business, public relations or in a field relative to the company. They should also have experience in the field:

  • Experience in marketing or business marketing
  • A wide range of media contacts
  • The ability to reach out to new contacts and maintain positive relationships with them
  • Excellent written and oral communication skills
  • Familiarity with digital marketing tools
  • In-depth knowledge of social media platforms
  • A motivated and outgoing personality

 

Marketing Coordinator experience requirements

A Marketing Coordinator should have experience in the field, even as an intern. Real-life experience is the best way to develop the skills needed to be successful. It is also a starting point for individuals to build up their contact base. Many applicants may be entry-level applicants, so internship experience is valuable.

 

Marketing Coordinator education and training requirements

The completion of a degree or diploma in journalism, marketing, business marketing, communications, or public relations is a requirement in most companies across Canada. There are no specific certifications to hold unless the position is specific to a certain industry. In that case, a certificate of completion in that field would also be an asset. A Public Relations Practitioner role would also require a candidate to have an APR , or Accredited in Public Relations, designation.

 

Marketing Coordinator salary expectations

According to Indeed Salaries, the average annual salary for a Marketing Coordinator if just over $45,000. The salary will vary based on experience, location and the size of the company hiring.

 

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Marketing Coordinator job description FAQs

 

What qualities should I look for in a Marketing Coordinator?

A Marketing Coordinator should be outgoing, friendly, and ambitious. They will be responsible for representing your company to the outside world. Their attitude should reflect your company’s core values. A good Marketing Coordinator should also have strong organizational and communication skills.

 

What is the difference between a Marketing Coordinator and a Public Relations Coordinator?

A Public Relations Coordinator or Specialist will reach out to media and get coverage for your company. A Marketing Coordinator will deeply analyze what advertising strategies are needed and create a plan that will help your company achieve its goals. Their role is much broader and delves into deeper analytical data to push more effective media strategies forward.

 

What makes a good Marketing Coordinator job description?

A good Marketing Coordinator job description will include details on the type of media representation your company wants, which social channels you would like to utilize and a competitive salary.

 

What are the day-to-day duties of a Marketing Coordinator?

A good Marketing Coordinator should be responsible for creating and executing a media strategy, make proper use of social media platforms, engage daily with media, send out press materials to keep the brand in the public eye, and reputation management.

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