Marketing Coordinator Job Description: Top Duties and Requirements

A Marketing Coordinator, or Public Relations Coordinator, is responsible for developing a marketing strategy that will promote and publicize a company, product or event. A Marketing Coordinator’s duties include developing advertising campaigns, maintaining good media relations, and analyzing marketing needs.


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What does a Marketing Coordinator do?

A Marketing Coordinator should be able to create quality interactive or reading materials to represent a company and advertise its campaigns. They should be able to develop materials such as information programs, press releases, information sessions and presentations to publicize the company. A Marketing Coordinator is responsible for the company or brand’s image. They should be able to efficiently promote the brand, leading to increased revenue and overall success. They should also have excellent contacts in the media to help spread the message and keep the brand in the public eye in a positive light.


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Marketing Coordinator Job Description Examples:


Example 1

*Who is Ratehub Inc?* We’re a company on a mission. Every single team member, from product & engineering, to sales & marketing, finance, operations and everything in between is obsessed with one thing; helping Canadian’s make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award winning in-house brokerages, we help over 1m Canadian’s per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth. We’re looking for a Digital Marketing Coordinator to join our growing team in downtown Toronto. This is a great opportunity for someone who has developed the maturity and skills required to anticipate business needs and yet still has the flexibility to jump in and help out when needed - no problem is too big or too small! The candidate will be designing and executing email marketing campaigns such as newsletters, automated nurture programs etc, along with a possibility to expand into other digital marketing channels like paid search and SEO in the future. They will be part of the performance marketing team and will work closely with multiple stakeholders within the Marketing, Sales, Analytics, Product and IT teams to define and execute campaigns in Salesforce marketing cloud. * YOUR * * Plan and manage the execution of email marketing programs in a marketing automation platform (Salesforce Marketing Cloud), including customer segmentation, campaign setup, HTML adjustments, QA, approval, deployment and monitoring * Monitor, analyze and report on the effectiveness of marketing campaigns * Conduct A/B testing and enhance templates to continually improve all measures of the email marketing programs * Collaborate with other cross functional teams to ensure smooth execution of marketing campaigns * YOUR Qualifications: * * Minimum 2 years in Digital Marketing and one year working with marketing automation * Experience working with email marketing/ marketing automation platforms like Salesforce marketing cloud (preferred) or other similar platforms * Understanding of responsive design, with proven experience in HTML/CSS * Strong technical and analytical mindset * Understanding of the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc. * Strong knowledge of CASL * Ability to analyze and review data and apply learnings to future emails to improve performance * Culture FIT: * * *Fun: * You bring your whole self to work and make an effort to contribute to our workplace culture in a positive way * *Do the right thing: * You are able to assess both customer and company needs to make good business choices * *Growth mindset: * You love to learn and try new things * *Willing to Help: * You care about your team members and are willing to help out outside your realm of expertise. * *Impact orientated: * You are motivated by results and track to completion * JOB PERKS: * * Competitive salary: We know it’s expensive to live/work in Toronto * Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want * Benefits: Health is wealth! A benefits package with no employee contribution required * Perks: RRSP matching program, individual training allowance, access to financial literacy training and resources * Casual dress code: If it’s good enough for you, it’s good enough for us * Fun team socials Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. FqmWScDNzc Job Type: Full-time

Example 2

*Position Overview* Calgary Minor Soccer Association (CMSA) is seeking an outgoing, organized and creative individual to support the association’s communications, marketing and event departments as the Marketing Coordinator. Reporting to the Communications and Marketing Manager, and working closely with the Competitions and Events team, the Marketing Coordinator is primarily responsible for organizing marketing activities, supporting sponsor activations, and collaborating to create exceptional experiences designed to support the growth of the game in Calgary. *ABOUT YOU* You don’t just like soccer, you love it. You have a passion and desire to work in sport and recreation and enjoy connecting people and building community. With a background in marketing or communications, your skill set will contribute directly to helping CMSA raise the profile of soccer in our community, increase participation and support the fulfillment of sponsorship programs and promotions. *KEY Responsibilities* * Assist in the development and implementation of CMSA’s marketing activities * Support the fulfilment and delivery of sponsor-related programs and promotions * Collaborate to develop key events and fundraising programs designed to support local soccer families and raise the profile of CMSA, acting as Lead of the CMSA Street Team * Lead the Minor Soccer Week campaign(s) * Develop, maintain, and manage website content * Create and distribute the quarterly CMSA newsletter * Support the development and distribution of membership communications * Social media support and event live-posting as required * Other responsibilities and general office/admin support as required *Required Knowledge, Skills AND Abilities * * A background or passion for soccer, sport, and being involved in the community * A solid understanding and demonstrated experience working on marketing programs, communications, events, or promotions * Customer-focused and a partner advocate * Exceptional organizational and time management skills * Demonstrated high level of proficiency in Microsoft Office programs and experience with MailChimp * Ability to quickly adapt to new technology and easily acquire new technical skills * Must have a valid Class 5 Driver's License and be able to carry and set up CMSA equipment * Graphic Design experience is a significant asset *Education AND Experience* * Post secondary education in Sports Marketing/Administration, Business Administration, Management, Marketing, or related field preferred. * 1-3 years experience in a marketing or communications related role and/or experience working in a not-for-profit setting * Project management background and expertise *Working Environment* * In office work with schedule flexibility for offsite event activations (evenings and weekends) *Application Process* Submit your *_Cover Letter, Resume and a Sample_* of your written work until January 31, 2022. Application deadline: 2022-01-31 Job Types: Full-time, Permanent Salary: $40,000.00-$50,000.00 per year Benefits: * Dental care * Disability insurance * Extended health care * Life insurance * On-site parking * Vision care Schedule: * Monday to Friday COVID-19 considerations: Masks are worn whenever social distancing is not possible. Customers are required to wear masks. Applicants must be fully vaccinated or provide a negative Covid test every 72 hours at their own expense. Ability to * Calgary, AB: reliably commute or plan to relocate before starting work (preferred) Education: * DCS / DEC (preferred) Experience: * Digital Marketing Occupations: 1 year (preferred) Language: * English (required) Work remotely: * No

Marketing Coordinator duties and responsibilities

A Marketing Coordinator should be responsible for developing a strategy that will work best for the company. They should be able to:

  • Research and analyze customer data like needs, satisfaction, etc.
  • Create effective marketing plans and strategic options for advertising
  • Develop and maintain good relationships with relevant media contacts
  • Prepare reports, presentations, briefs and press materials
  • Track and analyze sales report data
  • Present ideas to help promote the brand or campaign in new ways
  • Work well in collaboration with sales and advertising teams
  • Coordinate press events and appearances


Marketing Coordinator skills and qualifications

A Marketing Coordinator should have a degree or diploma in marketing, journalism, communications, business, public relations or in a field relative to the company. They should also have experience in the field:

  • Experience in marketing or business marketing
  • A wide range of media contacts
  • The ability to reach out to new contacts and maintain positive relationships with them
  • Excellent written and oral communication skills
  • Familiarity with digital marketing tools
  • In-depth knowledge of social media platforms
  • A motivated and outgoing personality


Marketing Coordinator experience requirements

A Marketing Coordinator should have experience in the field, even as an intern. Real-life experience is the best way to develop the skills needed to be successful. It is also a starting point for individuals to build up their contact base. Many applicants may be entry-level applicants, so internship experience is valuable.


Marketing Coordinator education and training requirements

The completion of a degree or diploma in journalism, marketing, business marketing, communications, or public relations is a requirement in most companies across Canada. There are no specific certifications to hold unless the position is specific to a certain industry. In that case, a certificate of completion in that field would also be an asset. A Public Relations Practitioner role would also require a candidate to have an APR , or Accredited in Public Relations, designation.


Marketing Coordinator salary expectations

According to Indeed Salaries, the average annual salary for a Marketing Coordinator if just over $45,000. The salary will vary based on experience, location and the size of the company hiring.


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Marketing Coordinator job description FAQs


What qualities should I look for in a Marketing Coordinator?

A Marketing Coordinator should be outgoing, friendly, and ambitious. They will be responsible for representing your company to the outside world. Their attitude should reflect your company’s core values. A good Marketing Coordinator should also have strong organizational and communication skills.


What is the difference between a Marketing Coordinator and a Public Relations Coordinator?

A Public Relations Coordinator or Specialist will reach out to media and get coverage for your company. A Marketing Coordinator will deeply analyze what advertising strategies are needed and create a plan that will help your company achieve its goals. Their role is much broader and delves into deeper analytical data to push more effective media strategies forward.


What makes a good Marketing Coordinator job description?

A good Marketing Coordinator job description will include details on the type of media representation your company wants, which social channels you would like to utilize and a competitive salary.


What are the day-to-day duties of a Marketing Coordinator?

A good Marketing Coordinator should be responsible for creating and executing a media strategy, make proper use of social media platforms, engage daily with media, send out press materials to keep the brand in the public eye, and reputation management.

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